All Blog Posts Tagged 'automotive' (992)

Build Your F&I Revenue Through Video

Dealers are increasingly adopting video in order to engage customers and win sales. Well, how about adopting this strategy in the F&I department as well?

As front-end margins decrease, many dealerships are placing more emphasis on F&I to make revenue. With digital retailing on the rise and customers shopping from home rather than in the…

Continue

Added by Timmy D. James on March 26, 2021 at 10:47am — No Comments

Why Have a BDC if You Don’t Have the Tools to Profitably Run It?

Are you running an internal BDC at your dealership without the tools necessary to measure if it’s profitable? Do you know how many calls agents are making per day, who they are contacting, if they are connecting, and what campaigns are making money?  You would be surprised how many dealerships don’t track this data.

 

Many have arbitrary goals,…

Continue

Added by Scott Davis on March 9, 2021 at 11:39am — No Comments

8 Quick & Easy Video Email Marketing Best Practices to Boost your Results

Most consumers have a built-in fear of communicating with automotive sales professionals.  Many of the "new age" automotive retailers are trying to play on this fear by running negative ads that make automotive dealerships (and sales professionals) look like high-pressure evil people.

When a consumer does finally reach out to your dealership, using…

Continue

Added by Timmy D. James on February 2, 2021 at 11:30am — No Comments

Used Car Calamity: The Safety Sinkhole Growing Beneath Our Industry

Despite the pandemic, consumers are still in-market for vehicles. Manufacturers, at one point, were forced to slow production due to local and state regulations. As a result, some dealers have been struggling to maintain a full inventory of vehicles to offer car shoppers. Of course, dealerships cannot control when (or how many) new vehicles they receive from…

Continue

Added by Sean Reyes on January 22, 2021 at 8:00am — No Comments

Cadillac Dealers Betting Big on EV or Taking the Chips Off the Table

As the nation attempts to further reduce emissions, many states have begun initiatives to phase our gas-powered vehicles. At the moment, multiple problems exist if someone were to snap their fingers and make every vehicle electric. On the vehicle and infrastructure side, there is a lack of charging stations and range is limited. While these are increasing…

Continue

Added by Sean Reyes on January 13, 2021 at 11:14am — No Comments

Is Your Intention Better Retention? Well, Prove it!

Customer retention can be tough. Independent repair shops lure customers away in droves with coupons or offers that promise low routine maintenance pricing. However, winning consumers on price alone is a short-term victory compared to winning over their loyalty for the long haul with quality work, certified technicians, and impeccable service. Luring them…

Continue

Added by Sean Reyes on January 6, 2021 at 9:09am — No Comments

Who You Gonna Video Call?

According to Stanford economist Nicholas Bloom, the “working-from-home” economy is likely to exist far beyond the pandemic. Employers are enjoying decreased expense in office space and increased employee productivity, while employees have more freedom with the luxury of no…

Continue

Added by Timmy D. James on December 29, 2020 at 10:37am — No Comments

To Go or Not to Go? That is the Question.

One thing that the holidays usually bring is travel. Families want to celebrate the holidays with loved ones and, this year, even during the COVID-19 pandemic, traveling is still happening. The difference right now is that a LOT more people are choosing to drive rather than fly,…

Continue

Added by Sean Reyes on December 11, 2020 at 10:24am — No Comments

Process Execution is More than a Buzz Phrase – The Key Marker of High-Performance Teams

Ever walk into a McDonald’s and just watch their process at work? If not, take the time to observe next time you visit one of these iconic fast-food chain restaurants. You’ll witness employees, who average just $10.12 per hour*, move with the brisk pace, tempo, and synchronicity of a well-trained team as they interact with each other and their…

Continue

Added by Tony Gomez on November 24, 2020 at 9:59am — No Comments

Process Execution is More than a Buzz Phrase – The Key Marker of High-Performance Teams

Ever walk into a McDonald’s and just watch their process at work? If not, take the time to observe next time you visit one of these iconic fast-food chain restaurants. You’ll witness employees, who average just $10.12 per hour*, move with the brisk pace, tempo, and synchronicity of a well-trained team as they interact with each other and their…

Continue

Added by Tony Gomez on November 24, 2020 at 9:59am — No Comments

The Ramifications of Price Increases

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

Continue

Added by Sean Reyes on October 16, 2020 at 8:42am — No Comments

The Ramifications of Price Increases

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

Continue

Added by Sean Reyes on October 16, 2020 at 8:42am — No Comments

David Kain Interviews Quotible Co-Founder, Nick Kaptain

Incredibly well respected automotive industry veteran, David Kain, sat down with Quotible's co-founder Nick Kaptain in an exclusive interview to discuss Quotible, an industry-leading and dealer founded quoting and communication platform. 

 

We were honored to…

Continue

Added by Nick Kaptain on October 6, 2020 at 11:01am — No Comments

ZipDeal Sister Company Ceramiseal Hires Chris Rothermel as National Sales Director

Top-of-the-line Environmental Protection Product company recruits fixed ops director with 26 years of experience to lead expansion team.

Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced…

Continue

Added by Tony Gomez on October 5, 2020 at 10:09am — No Comments

ZipDeal Sister Company Ceramiseal Hires Chris Rothermel as National Sales Director

Top-of-the-line Environmental Protection Product company recruits fixed ops director with 26 years of experience to lead expansion team.

Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced…

Continue

Added by Tony Gomez on October 5, 2020 at 10:09am — No Comments

What Are You Doing for Service Awareness During this Pandemic?

It is no secret that the service department tends to get the smallest part of the dealership’s marketing budget, despite bringing in the most revenue. Some dealers take this for granted with marketing dollars focused on sales. I get it – dealerships originally served as a critical, local arm of the OEM’s distribution of new models. However, due to the…

Continue

Added by Sean Reyes on September 29, 2020 at 10:59am — No Comments

Sometimes Sinners Make the Best Preachers

Correcting My Contribution to the Battle Between Buyer and Seller

 

I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.

For most of that time, I was a part of and supported the combative culture the car business created.

  • I was a master of small…
Continue

Added by Chip King on September 28, 2020 at 9:51am — No Comments

Don’t Make Promises That You Can’t Keep

In this era of transparency, consumers can gather more information than ever before. In the past, they relied upon the dealer to provide it to them. Now, however, they can visit multiple websites in order to gain the information they need before even contacting a dealership. Once the consumer decides they are ready to buy (or close to it) and start to take…

Continue

Added by Nick Kaptain on September 25, 2020 at 10:19am — No Comments

Live Video, The New Normal to Sell More Cars & Service

Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most…

Continue

Added by Timmy D. James on September 18, 2020 at 10:38am — No Comments

I Went on a Blind Date Yesterday. Their Name was…?

Many people over time have gone on blind dates. Sometimes those dates were set-up by friends and scheduled for one person to meet the other with the two having no knowledge of each other. Sometimes the one being set-up by their friends has some information about who they will be meeting and sometimes both parties have some prior knowledge of each other. The…

Continue

Added by Heather MacKinnon on September 18, 2020 at 10:26am — No Comments

Monthly Archives

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1999

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service