As we know, consumers are constantly being barraged by marketing messages. Most of those messages are either via traditional (television or radio) ads. For most retail establishments, in-store retail displays are vital to not only attracting a customer’s attention but also assisting in purchasing decisions. The psychology behind this is that people buy what…
ContinueAdded by Mark Gibson on September 17, 2020 at 8:20am — No Comments
Safety technology – a necessity or a luxury? While safety technology is susceptible to flaws because of its recent introduction, it is certainly better to have new vehicles equipped with it than not.
Blind spot-awareness, lane-departure warning systems, cameras, automatic emergency braking, and other in-vehicle safety features have helped…
ContinueAdded by Sean Reyes on September 16, 2020 at 7:20am — No Comments
Fast-growing company taps industry innovator to head up its national expansion…
ContinueAdded by Tony Gomez on September 14, 2020 at 9:30am — No Comments
Anyone in retail car sales learned early on that you can’t judge a book by its cover. Most everyone has at least one story in which they did and lost a sale. If you look, many of today’s millionaires don’t dress like millionaires. Just take a look at Mark Zuckerberg who sports a t-shirt and jeans daily. That being said, in today’s digital world, first…
ContinueAdded by Heather MacKinnon on September 9, 2020 at 9:31am — No Comments
Learn how sales representatives earn up to $3,000/month in extra commissions
Columbus, OH – September 8, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today released a free eBook called “The Auto Dealer’s Guide to a Profitable, Customer-Driven Vehicle Delivery Experience.” The eBook…
ContinueAdded by Tony Gomez on September 8, 2020 at 9:48am — No Comments
Dealer Teamwork announced yesterday that it is now a premier partner in the FordDirect AdVantage Digital Advertising program. Here's Dealer Teamwork's press release:
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Dealer Teamwork, an…
Added by Joe Friedrichsen on September 1, 2020 at 11:30am — No Comments
When the pace of change in your industry exceeds that of your business, the end is near.
Find yourself desperately trying to hold on to control of the customer and the purchase experience while the world evolves all around you? Join the crowd. The traditional automobile dealer is at a crossroads. A defining moment of truth. The actions…
ContinueAdded by Tony Gomez on August 31, 2020 at 1:30pm — No Comments
COVID-19 has undoubtedly changed shopping habits. Some even say they have changed forever, tossing retailers into an adapt or die scenario There is more incentive than ever to focus and invest in taking your digital retail strategy to the next level. One innovative and simple way to do that and to make your business stand out from the competition is to…
ContinueAdded by David Malone on August 31, 2020 at 11:54am — No Comments
For anyone unfamiliar, User Experience (UX) is a term referring to the interaction that a user has with a website, application or product. The goal of UX design is to create an easy, efficient and smooth experience for the user. A happy user is a returning user and customer retention has never been more…
ContinueAdded by Steve Southin on August 28, 2020 at 9:47am — No Comments
While some dealerships have done an incredible job of surviving the storm that is the COVID-19 pandemic, in many cases, sales and service have decreased. Customers still want to buy cars and service their vehicles, but a good amount are still in a self-isolation.
As a result, most dealerships have experienced a decline in service revenue at a…
ContinueAdded by Sean Reyes on August 28, 2020 at 9:38am — No Comments
Anyone not responsible for vehicle inventory management may think it an easy concept but it is a stressful and labor-intensive endeavor normally bestowed upon one person: The Used Car Manager. This individual has an encyclopedias worth of knowledge in their heads about profit/loss margins of every vehicle on the lot - a figure that can change at the…
ContinueAdded by Steve Southin on August 25, 2020 at 10:14am — No Comments
The COVID-19 Pandemic has accentuated the need for automation across most service and manufacturing industries and the automotive industry is no different. There are countless tedious repetitive, task laden manual processes within automotive sales and service that greatly benefit from automation and its best application is to make business processes…
ContinueAdded by Steve Southin on August 21, 2020 at 9:54am — No Comments
Today's Environment
Do you ever get fed up with the chatbots that keep appearing on websites even after you have shut them down? Well, many websites could use some chatbot best practices! That is just one of several things I find that need to be fixed on dealer websites to improve the consumer experience.
I don't know how many of you have gone and tried to navigate your dealer website. In many cases it is confusing and an absolute nightmare. It is…
ContinueAdded by Ujj Nath on August 20, 2020 at 10:42am — No Comments
A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and…
ContinueAdded by Chip King on August 19, 2020 at 10:00am — 1 Comment
The latest and greatest digital shift since COVID-19 hit has reshaped the retail landscape faster than could have been imagined. It has brought new opportunities and challenges alike. Major retailers are closing physical storefronts and investing heavily in digital platforms with very…
ContinueAdded by Steve Southin on August 18, 2020 at 9:48am — No Comments
All dealers are suffering from the lack of used vehicle inventory. Consumers are being forced to gravitate to used vehicles for multiple reasons – They are less expensive plus the manufacturers aren’t pumping out nearly as many new vehicles as they are normally depleting available selection. To add insult to injury, even if the manufacturers WERE continuing…
ContinueAdded by Mark Gibson on August 18, 2020 at 9:30am — No Comments
Automation has become a key element of digital transformation. This shift could replace nearly 70% of manual, repetitive tasks, according to a Brookings Institute Report. Automation, in fact, has been slowly transforming the…
ContinueAdded by Steve Southin on August 14, 2020 at 9:12am — No Comments
From sales to finance, and IT to marketing, workflow automation can liberate almost any departments from the burden of tedious manual processes. A workflow automation process begins with a clear objective and ends at process evaluation. I have already discussed the handful of ways in which dealers are already using automation so let’s take a look at how…
ContinueAdded by Steve Southin on August 11, 2020 at 10:16am — No Comments
Kevin Systrom, one of the co-founders of Instagram attributes the creation of the powerhouse Photo Application and social network to a particular yet simple life event. He had chosen to study in Italy his Junior year of college, and a professor had replaced the state-of-the-art modern camera he had around his neck with the iconic but ultra-simple Holga…
ContinueAdded by Steve Southin on August 7, 2020 at 9:30am — No Comments
Happy customers, happy sales teams, happy dealers
I will keep this brief, (I hear ya sayin …”YEAH RIGHT!”) in fact I will likely struggle to get in 3 or 4 paragraphs…the idea is super simple, but could be very impactful for most dealers.
As you know, margins continue to shrink in new car sales, and we…
ContinueAdded by Chip King on August 7, 2020 at 9:25am — No Comments
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