All Blog Posts Tagged 'automotive' (992)

You Got ‘Em. Now What Do You Do?

As we know, consumers are constantly being barraged by marketing messages. Most of those messages are either via traditional (television or radio) ads. For most retail establishments, in-store retail displays are vital to not only attracting a customer’s attention but also assisting in purchasing decisions. The psychology behind this is that people buy what…

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Added by Mark Gibson on September 17, 2020 at 8:20am — No Comments

Should Safety Technology be Standard, Regardless of Trim?

Safety technology – a necessity or a luxury? While safety technology is susceptible to flaws because of its recent introduction, it is certainly better to have new vehicles equipped with it than not. 

 

Blind spot-awareness, lane-departure warning systems, cameras, automatic emergency braking, and other in-vehicle safety features have helped…

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Added by Sean Reyes on September 16, 2020 at 7:20am — No Comments

Automotive Industry Veteran Danny Benites Joins ZipDeal as National Sales Director

Fast-growing company taps industry innovator to head up its national expansion…

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Added by Tony Gomez on September 14, 2020 at 9:30am — No Comments

First Impressions Are Not Just Important, They Are Vital to Sales

Anyone in retail car sales learned early on that you can’t judge a book by its cover. Most everyone has at least one story in which they did and lost a sale. If you look, many of today’s millionaires don’t dress like millionaires. Just take a look at Mark Zuckerberg who sports a t-shirt and jeans daily. That being said, in today’s digital world, first…

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Added by Heather MacKinnon on September 9, 2020 at 9:31am — No Comments

ZipDeal Releases Free Dealer eBook: The Auto Dealer’s Guide to a Profitable, Customer-Driven, Vehicle Delivery Experience

Learn how sales representatives earn up to $3,000/month in extra commissions

 

Columbus, OH – September 8, 2020 –  ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today released a free eBook called “The Auto Dealer’s Guide to a Profitable, Customer-Driven Vehicle Delivery Experience.” The eBook…

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Added by Tony Gomez on September 8, 2020 at 9:48am — No Comments

Hey Ford & Lincoln Dealers: Dealer Teamwork is Now FordDirect Approved!

Dealer Teamwork announced yesterday that it is now a premier partner in the FordDirect AdVantage Digital Advertising program. Here's Dealer Teamwork's press release:



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Dealer Teamwork, an…

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Added by Joe Friedrichsen on September 1, 2020 at 11:30am — No Comments

Attention Automobile Dealer: This is Your Last Call

When the pace of change in your industry exceeds that of your business, the end is near.

Find yourself desperately trying to hold on to control of the customer and the purchase experience while the world evolves all around you? Join the crowd. The traditional automobile dealer is at a crossroads. A defining moment of truth. The actions…

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Added by Tony Gomez on August 31, 2020 at 1:30pm — No Comments

How the Entire World is Leaning on Live Streams as a Revenue Source

COVID-19 has undoubtedly changed shopping habits. Some even say they have changed forever, tossing retailers into an adapt or die scenario There is more incentive than ever to focus and invest in taking your digital retail strategy to the next level. One innovative and simple way to do that and to make your business stand out from the competition is to…

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Added by David Malone on August 31, 2020 at 11:54am — No Comments

What Dark UX is and Why You Should Avoid It

For anyone unfamiliar, User Experience (UX) is a term referring to the interaction that a user has with a website, application or product. The goal of UX design is to create an easy, efficient and smooth experience for the user. A happy user is a returning user and customer retention has never been more…

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Added by Steve Southin on August 28, 2020 at 9:47am — No Comments

An Unfortunate Event Can Provide Opportunity

While some dealerships have done an incredible job of surviving the storm that is the COVID-19 pandemic, in many cases, sales and service have decreased. Customers still want to buy cars and service their vehicles, but a good amount are still in a self-isolation.

 

As a result, most dealerships have experienced a decline in service revenue at a…

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Added by Sean Reyes on August 28, 2020 at 9:38am — No Comments

Weighing The Cost of a Used Car Manager's Time

Anyone not responsible for vehicle inventory management may think it an easy concept but it is a stressful and labor-intensive endeavor normally bestowed upon one person: The Used Car Manager. This individual has an encyclopedias worth of knowledge in their heads about profit/loss margins of every vehicle on the lot - a figure that can change at the…

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Added by Steve Southin on August 25, 2020 at 10:14am — No Comments

3 Biggest Benefits of Automating a Workflow

The COVID-19 Pandemic has accentuated the need for automation across most service and manufacturing industries and the automotive industry is no different. There are countless tedious repetitive, task laden manual processes within automotive sales and service that greatly benefit from automation and its best application is to make business processes…

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Added by Steve Southin on August 21, 2020 at 9:54am — No Comments

Shut Down the Chat Boxes on your Website

Today's Environment

Do you ever get fed up with the chatbots that keep appearing on websites even after you have shut them down?  Well, many websites could use some chatbot best practices! That is just one of several things I find that need to be fixed on dealer websites to improve the consumer experience.

 

I don't know how many of you have gone and tried to navigate your dealer website. In many cases it is confusing and an absolute nightmare. It is…

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Added by Ujj Nath on August 20, 2020 at 10:42am — No Comments

Increase Your Customer Retention While Reducing Your Marketing Spend

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and…

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Added by Chip King on August 19, 2020 at 10:00am — 1 Comment

Reshaping the Landscape

The latest and greatest digital shift since COVID-19 hit has reshaped the retail landscape faster than could have been imagined. It has brought new opportunities and challenges alike. Major retailers are closing physical storefronts and investing heavily in digital platforms with very…

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Added by Steve Southin on August 18, 2020 at 9:48am — No Comments

Why Is Acquiring Used Vehicle Inventory Hard?

All dealers are suffering from the lack of used vehicle inventory. Consumers are being forced to gravitate to used vehicles for multiple reasons – They are less expensive plus the manufacturers aren’t pumping out nearly as many new vehicles as they are normally depleting available selection. To add insult to injury, even if the manufacturers WERE continuing…

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Added by Mark Gibson on August 18, 2020 at 9:30am — No Comments

How Automation Has Helped Businesses During a Pandemic

Automation has become a key element of digital transformation.  This shift could replace nearly 70% of manual, repetitive tasks, according to a Brookings Institute Report. Automation, in fact, has been slowly transforming the…

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Added by Steve Southin on August 14, 2020 at 9:12am — No Comments

What To Look For In An Automated Workflow Solution

From sales to finance, and IT to marketing, workflow automation can liberate almost any departments from the burden of tedious manual processes. A workflow automation process begins with a clear objective and ends at process evaluation. I have already discussed the handful of ways in which dealers are already using automation so let’s take a look at how…

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Added by Steve Southin on August 11, 2020 at 10:16am — No Comments

How a Simple Analog Device Inspired a Digital Powerhouse

Kevin Systrom, one of the co-founders of Instagram attributes the creation of the powerhouse Photo Application and social network to a particular yet simple life event. He had chosen to study in Italy his Junior year of college, and a professor had replaced the state-of-the-art modern camera he had around his neck with the iconic but ultra-simple Holga…

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Added by Steve Southin on August 7, 2020 at 9:30am — No Comments

The Super Simple Idea for Additional Sales Opportunities

Happy customers, happy sales teams, happy dealers

 

I will keep this brief, (I hear ya sayin …”YEAH RIGHT!”) in fact I will likely struggle to get in 3 or 4 paragraphs…the idea is super simple, but could be very impactful for most dealers.

As you know, margins continue to shrink in new car sales, and we…

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Added by Chip King on August 7, 2020 at 9:25am — No Comments

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