Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.
People are busy. When they pick up the phone to schedule a service appointment, or try to get information about…
ContinueAdded by Mike Gorun on September 27, 2016 at 9:09am — 1 Comment
How much would your professional life improve if the majority of your new customers were trusting and easy to work with? What would you be able to achieve if you could significantly increase the effectiveness of each and every one of the techniques you currently use? And what would you think if I were to tell you that it’s “easy” to accomplish all of this?
Well,…
ContinueAdded by Michael D. Hargrove on September 23, 2016 at 6:03pm — No Comments
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.
What does this mean for you? Find out by watching this week's Hard Facts.…
ContinueAdded by Paul Potratz on September 23, 2016 at 4:09pm — No Comments
Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real. What does it mean to ensure authenticity in your brand? How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers? For many businesses, it can be a tricky concept, but when you come up with the perfect recipe,…
ContinueAdded by Joseph Little on September 21, 2016 at 11:07am — No Comments
In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However, one automotive group chose to take a different approach, as…
ContinueAdded by sara callahan on September 21, 2016 at 8:59am — 1 Comment
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…
ContinueAdded by Paul Potratz on September 20, 2016 at 5:34pm — No Comments
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to an article in Automotive News, they would be wrong…
ContinueAdded by Mike Gorun on September 20, 2016 at 8:56am — No Comments
The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…
ContinueAdded by Mike Snellenberger on September 19, 2016 at 6:58pm — No Comments
The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…
ContinueAdded by Mike Snellenberger on September 19, 2016 at 6:58pm — No Comments
So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking about cruise control or auto-pilot. I’m talking about autonomy. The very definition of…
ContinueAdded by Arnold Tijerina on September 16, 2016 at 9:16am — 3 Comments
It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales surveys.
But I find that these days many…
ContinueAdded by Tom Cannata on September 15, 2016 at 9:02am — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales volumes aren’t on track, or inventory is making them…
ContinueAdded by Joe Orr on September 14, 2016 at 8:55am — No Comments
Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.
There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more…
ContinueAdded by Paul Potratz on September 13, 2016 at 4:26pm — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in…
Added by Paul Potratz on September 9, 2016 at 3:14pm — No Comments
Is your sales team committed to giving it their all 100% of the time? Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals.
Our dealership motto:
100% of the customers will receive
100% of what we have to…
ContinueAdded by Richard Keeney on September 8, 2016 at 3:30pm — No Comments
Creating a truly successful, profit-generating, and reputable dealership in your community requires more than selling one vehicle at a time. While having your sales team consistently hit (and surpass) their quotas each month is certainly an integral component to longevity in the marketplace, it’s critical your dealership builds long-term relationships with each and every customer ~ transforming 1st time buyers at your dealership into loyal, referring car buyers. This…
ContinueAdded by Mike Snellenberger on September 6, 2016 at 10:33am — No Comments
Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour. Technology has even advanced to the point that consumers can…
ContinueAdded by Mike Gorun on September 6, 2016 at 9:48am — No Comments
Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.
Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three…
ContinueAdded by Paul Potratz on September 2, 2016 at 3:40pm — No Comments
Picture yourself walking on a crowded New York City street. Everyone blends in…except for those who don’t. Those who stand out have one or more characteristics that usually get them noticed—no matter how many people are around.
Now think about all the automotive dealerships out there and about all the vehicles sold. In 2015,…
ContinueAdded by Joseph Little on September 1, 2016 at 10:49am — No Comments
When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.
On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the other hand, they don’t want to send service offers too often.…
Added by Alexia E Henson on September 1, 2016 at 9:00am — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by