All Blog Posts Tagged 'automotive' (992)

Herd Your Way to More Sales

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?

This phenomenon is called the “herd mentality” and is very common in the animal world. Think of the behavior of…

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Added by Paul Moran on February 26, 2016 at 8:21am — No Comments

Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor

J.R. Batchelor 
(913) 439-9947

Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor

Training automotive dealership on the effective use of incoming and outgoing sales calls and the importance of follow up with incoming automotive dealership Internet leads.

Added by J.R. Batchelor on February 24, 2016 at 12:41pm — No Comments

Win Customer Loyalty One Customer at a Time

In today’s environment, consumers demand more personal attention and expect tangible appreciation for their business. Loyalty programs, great customer experiences and expedient solutions to problems are no longer luxuries, but expectations.

 

Every loyal customer seems to have a different reason for why they’ve chosen to be loyal. Perhaps one had a memorable…

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Added by Mike Gorun on February 23, 2016 at 9:03am — No Comments

The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.

These dealers often ask me, “Now that I can email my customers, why do I have to send…

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Added by Alexia E Henson on February 12, 2016 at 1:57pm — No Comments

Gorillas, Balloons and Wavy Tube Men. Oh My!

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer televisions, iPads and Playstations with purchase. There’s always a gimmick…

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Added by Paul Moran on February 11, 2016 at 6:00am — 2 Comments

If I Surround Myself with Champions, I Can't Help but Win

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all of a sudden nobody is making an effort…

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Added by Joe Orr on February 10, 2016 at 8:25am — No Comments

What Do Consumers Want in Exchange for Their Loyalty?

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.

As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are…

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Added by Mike Gorun on February 9, 2016 at 9:49am — No Comments

The Long Arm of Loyalty

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip leverage away from the dealership.  Frankly, we’ve…

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Added by Tom Cannata on February 4, 2016 at 9:05am — 2 Comments

Level the Playing Field

Give Dealership Professionals the Tools They Need to Succeed



You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales.  But things move quickly…

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Added by Joseph Little on February 1, 2016 at 5:14pm — No Comments

Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.

 

Many salespeople use social media to promote themselves and increase awareness of their dealership, so as to attract customers and…

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Added by Paul Moran on January 29, 2016 at 8:51am — 2 Comments

Unchain Your Sales Force: Why you Need A Mobile CRM

What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the office, and so on.

 

Sound familiar?  There…

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Added by John J Bottone on January 25, 2016 at 7:31am — No Comments

Selling a Vehicle is a Breeze without SSN or DOB

One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing. Finance reserves are a hot topic right now between NADA…

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Added by Ken Luna on January 25, 2016 at 7:00am — No Comments

Are Manufacturers Going to Self-Regulate Sales of Recalled Vehicles?

If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are scared and politicians are responding. With a record number of recalled units over the past 18 months, it’s no surprise that this is a hot topic of discussion and that action is being taken.

 

Dealerships are…

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Added by Chris Miller on January 22, 2016 at 9:22am — No Comments

The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …

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Added by David Metter on January 21, 2016 at 4:00pm — 1 Comment

GM Launches Online Used Car Sales – What’s This REALLY Mean?

I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers. The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at least one manufacturer has taken notice.

 

A…

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Added by Joe Orr on January 19, 2016 at 9:55am — No Comments

Are Your Listening Ears On? ‘Cause It’s About to Get Loud

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have built platforms that allow dealers to facilitate this type of…

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Added by Paul Moran on January 15, 2016 at 6:50am — No Comments

Can an App Create a Customer Experience? Ford Thinks So

At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a centralized hub which allows Ford owners to utilize some unique…

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Added by Mike Gorun on January 14, 2016 at 7:53am — No Comments

From Millennials to Businesses: What We're Really Looking For

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and we’ll always find what works best for us.  We love to be involved, and we love to be…

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Added by Joseph Little on January 8, 2016 at 3:30pm — No Comments

Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear today is ways we can target better on mobile and that we need to use…

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Added by David Metter on January 7, 2016 at 3:23pm — 1 Comment

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