Marketing is getting savvier, today’s consumers are more technically advanced, and digital seems to be ruling all. As more consumers turn to digital channels to look and research their next automobile,…
Added by Larisa Bedgood on January 7, 2016 at 2:06pm — No Comments
We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.
With the massive shift in the way businesses are being built today, it…
ContinueAdded by Joe Orr on January 6, 2016 at 8:33am — No Comments
Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom. The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already leveraging technology to take sales away from dealers.…
ContinueAdded by Bruce Thompson on January 4, 2016 at 8:49am — 1 Comment
About to really date myself with this blog but considering it was before most folks in the industry were around I hope you will find it interesting.
Let me take you back to the automotive industry in the mid 1970’s. It was the dawning of the use of technology in the dealership. Dealerships at that time were primarily single point domestic…
ContinueAdded by Ken Luna on January 4, 2016 at 8:26am — No Comments
Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the YouTube app, bringing an in-the-moment, virtual reality feature to users. Now,…
Added by Joseph Little on December 30, 2015 at 5:29pm — 1 Comment
Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand advocate who will continue to patronize your…
ContinueAdded by Mike Gorun on December 30, 2015 at 10:50am — No Comments
Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest gizmo or widget. Conversion rate optimization is tricky.…
ContinueAdded by David Metter on December 29, 2015 at 9:07am — No Comments
In reflecting back on 2015, I would like to reach out and share my thoughts about how grateful I am to be in a career I love and for that career to be in an industry that I love! Very few days go by without thoughts of how truly thankful I am to be involved with so many great companies – from the large mainstays to the tech start-ups. And I am also lucky to work with the…
ContinueAdded by sara callahan on December 28, 2015 at 9:52am — No Comments
It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure that there is much more money in Disney’s future. That’s the ending of this story. Now for the beginning...
Think about the many months leading up to the release of the latest movie. About how much Star Wars we…
ContinueAdded by Paul Moran on December 23, 2015 at 9:01am — No Comments
An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.
While customer experience can be vague, and in the past has mostly been measured through surveys and…
ContinueAdded by Mike Gorun on December 22, 2015 at 9:29am — No Comments
I believe that, as an automotive community, we intuitively know that we need to change. The sales to consumer model is outdated – our fault for not demanding of ourselves consistent improvement in the consumer experience arena. Consumers are demanding more and Wall Street has taken notice. Backed by hundreds of millions of dollars, companies are quickly rising that threaten…
ContinueWhen I first started in the Automotive Industry in the 1990’s (I will not tell you how early so I don’t embarrass myself, but let’s just say it was early), I remember sitting in sales meetings and having the GM ask us over and over again “Why are they (customers) calling the dealership?” We (the sales team) would all shout out like some scene from George Orwell’s “1984” in…
ContinueAdded by Christopher "Kit" Rogers on December 21, 2015 at 8:40am — No Comments
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