In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.
So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal…
ContinueAdded by sara callahan on July 15, 2020 at 9:41am — No Comments
Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than speaking about it in person, can…
ContinueAdded by sara callahan on May 24, 2018 at 9:48am — No Comments
Added by sara callahan on February 9, 2018 at 9:33am — No Comments
Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in seconds. So you don’t have a lot of time to grab the reader’s…
ContinueAdded by sara callahan on May 27, 2016 at 8:37am — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing. Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many reasons.
Content marketing can be powerful, if done properly. It is more than simply…
ContinueAdded by sara callahan on May 13, 2015 at 9:14am — No Comments
Millions of individuals and organizations host web blogs for informational and marketing purposes. However, not all of us get it right. Some can be downright awful and serve to drive potential customers away, rather than act as a useful resource.
Chris Lema, a WordPress and blogging educator and consultant, recently posted a blog that discusses why most company…
Added by sara callahan on March 2, 2015 at 9:26am — 1 Comment
Written by AutoSuccess on 09 December 2014.
Our guest blogger today is Joe Clementi. Joe is the general manager and sales trainer at Sacramento Kia in California.
Expense Management Might Not Be Sexy, But It's Critical to Your Bottom Line
Expense control is not as exciting as closing a sale, providing a solution to an unsolvable problem or landing that big parts account. The very topic of expense control, however, is a critical…
Added by Joe Clementi on December 10, 2014 at 1:06pm — No Comments
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
There are many types of content marketing. Technically speaking,…
ContinueAdded by sara callahan on November 25, 2014 at 8:52am — 3 Comments
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash,…
ContinueAdded by sara callahan on October 22, 2014 at 9:25am — No Comments
It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves. Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it ever…
ContinueAdded by sara callahan on October 1, 2014 at 8:43am — No Comments
When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as important as the content itself. Proper spelling and grammar can dictate whether your content is received well or not. It’s not uncommon for readers to start reading an article or social media post that initially grabbed their…
ContinueAdded by sara callahan on June 25, 2014 at 9:29am — 1 Comment
Last Thursday, Facebook launched Facebook Newswire. In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered the business of delivering news to its community. This service is designed to identify hot news topics and articles. It does this…
ContinueAdded by sara callahan on May 2, 2014 at 9:10am — No Comments
Blogging to Drive Sales
Automotive marketers are shifting their budgets away from “interruption” advertising. Because 1/3 of the world’s population is on the internet, it is critical that auto, boat, motorcycle and boat dealers go inbound vs outbound to rev up revenue and sales. It goes without saying, dealers need to be where their buyers are in order to…
ContinueAdded by Fred G. Slabine on April 22, 2014 at 3:06pm — No Comments
When I first started in digital marketing back in 2006, I had a dream of helping people take over the internet realm for their particular niche. At the time, I had 4 automotive clients and with the thought that content and links were so powerful for SEO while social media was the future, I pictured a product where my clients were blogging several times a week and…
ContinueAdded by JD Rucker on January 9, 2014 at 7:00am — No Comments
I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom. Oh, and throw in a “Share It” widget just in case three ways to…
ContinueAdded by JD Rucker on December 16, 2013 at 6:57am — No Comments
Most Of What You Write Won’t Be Read (Well… Almost)
I’d recommend you read the post, but statistically speaking half of you won’t give a s*** about…
Added by MANNY LUNA on December 1, 2013 at 3:00pm — 2 Comments
Mike's Picks and Commentary
FREE Stuff!
Happy April Fools Day! No joke, but I've found a few "freebies" you'll want to take advantage of right here on DeallerELITE. Who doesn't like free stuff?…
Added by Mike Myers on September 25, 2013 at 12:30pm — 1 Comment
When it comes to marketing, usually making a splash is the goal. You want to run a campaign that will have such a large area of effect, people will be feeling its ripples for a long time after it lands. When you're designing a website though, making a splash is just about the last thing you want to do. And when I say splash in the context of websites, let me make this clear, I'm talking…
ContinueAdded by Timothy Martell on September 23, 2013 at 10:00am — No Comments
Here at Wikimotive, we have a backlog of content that goes back years. We have multiple ebooks and podcasts and infographics, and we have material published all over the web. We get emails all the time from people, intelligent people, who want to get into the game but don't know where to start. They see the volume and the quality of work in the…
ContinueAdded by Timothy Martell on September 10, 2013 at 1:30pm — No Comments
The new 50th anniversary Lamborghini Veneno carries a price tag of $3.9 million, making it one of the most expensive cars ever produced. It sits on a $400,000 chassis, is adorned with custom made aerodynamic panels, all cradled with a V12 engine that cranks out 750 horsepower-reaching 60 mph in less than 3 seconds and top speeds of 220 miles per hour (Just what we need to sleep in a little later). In spite of the millions of dollars poured into the…
ContinueAdded by Marsh Buice on July 23, 2013 at 9:07am — 2 Comments
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