What are you doing on Facebook to provide value?
By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…
ContinueAdded by Paul Potratz on July 15, 2016 at 5:33pm — 1 Comment
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70% less likely to leave the article once they’re there.
Watch this week's Hard Facts now for more info!…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases. The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure and get our clients and their products in front of target…
ContinueAdded by sara callahan on April 27, 2016 at 8:43am — No Comments
Added by Paul Potratz on April 26, 2016 at 3:56pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…
Added by Paul Potratz on April 22, 2016 at 2:45pm — No Comments
The 2016 conference season is upon us. Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all that you can to optimize your ROI.
Dealers can get overwhelmed by all of the booths. And, unless…
ContinueAdded by sara callahan on January 11, 2016 at 9:21am — No Comments
Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them. High-quality educational content has many great benefits.
However, is it better to keep the content on your site, or push the content to other sites in an effort to get…
ContinueAdded by sara callahan on November 11, 2015 at 8:15am — No Comments
Now that you’ve set up a blog, you need to post to the blog regularly. Search engines love sites with fresh and frequently updated content. A blog is a great way to provide the search engines with fresh content. But more importantly,…
ContinueAdded by JB Floyd on April 20, 2015 at 8:00am — No Comments
Happy Friday, Auto Professionals! As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!
In this edition of the Top Ten, learn why dealerships should welcome customer complaints, how to win over millennials for service, need-to-know trends found in a new study on dealer reviews, and much more!…
ContinueAdded by Lisandra Ramos on March 13, 2015 at 4:32pm — No Comments
Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have…
ContinueAdded by sara callahan on September 17, 2014 at 10:18am — No Comments
Blogging to Drive Sales
Automotive marketers are shifting their budgets away from “interruption” advertising. Because 1/3 of the world’s population is on the internet, it is critical that auto, boat, motorcycle and boat dealers go inbound vs outbound to rev up revenue and sales. It goes without saying, dealers need to be where their buyers are in order to…
ContinueAdded by Fred G. Slabine on April 22, 2014 at 3:06pm — No Comments
MySpace was, in many people’s opinion, the social network to be on for many years. In fact, in 2006, MySpace surpassed Google as the most visited website in the United States. The decline of MySpace began in 2008 as Facebook rose in popularity and became the newest social network of preference for many. MySpace’s user base…
ContinueAdded by Richard Holland on July 19, 2013 at 9:42am — No Comments
Let there be absolutely, positively no mistake here. "Tags" have completely different uses depending on the platform on which they're used. We're going to take a look at three of the most popular platforms and how tags affect them: Wordpress,…
ContinueAdded by JD Rucker on December 12, 2012 at 9:14am — No Comments
Attention email composers, bloggers and content writers (just about all of us):
Added by Karen Bradley on December 4, 2012 at 10:00am — 25 Comments
Google is constantly updating and revising its algorithms that affect search results. In fact, the only thing that stays the same is how critically important it is to your business to maintain a website that keeps up with the changes in search engine optimization.
One of the biggest changes in the past several years has been the increasing impact of off-site SEO. So, what is off-site SEO? How important is it in relation to on-site SEO? On-site SEO is the optimization that is done on…
ContinueAdded by Jeff Wardwell on November 20, 2012 at 10:14am — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – no more Twinkies, Google Maps returns to the iPhone, and we released a new…
ContinueAdded by Stephen Jackson on November 16, 2012 at 4:59pm — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Einstein belongs to the world, Google visits the Grand Canyon, and the…
ContinueAdded by Stephen Jackson on October 26, 2012 at 11:57am — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – a Ken doll comes to life, Newsweek announces the end of its print…
ContinueAdded by Stephen Jackson on October 19, 2012 at 2:06pm — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Facebook hits a billion users, a presidential debate, and social media from…
ContinueAdded by Stephen Jackson on October 5, 2012 at 4:57pm — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Google home page gets an ad, the GM…
ContinueAdded by Stephen Jackson on August 31, 2012 at 10:19am — No Comments
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