Take part in the largest survey on digital retailing as we re-imagine and innovate the automotive sales process. All responses will be confidential. We encourage dealers, vendors, and OEM managers to participate in this survey. Please take the survey today and share the survey link with your peers: …
ContinueAdded by Brian Pasch on August 28, 2018 at 10:45am — No Comments
I have written extensively in the past two years about conquest email campaigns and have warned dealers that most companies offering these services generate highly suspicious worthless traffic.
Most conquest campaigns generate website traffic that does not act like a consumer, does not asks questions like a consumer or researches vehicles like the other…
ContinueAdded by Brian Pasch on January 6, 2018 at 2:43pm — 1 Comment
DealerELITE members are invited to the 2017 Automotive Analytics & Attribution Summit (AAAS) in Boca Raton, November 8th, and 9th. As a member of this powerful online community, DE members have a special discount on tickets for the Summit. Please visit this page which is exclusively for DE members: …
ContinueAdded by Brian Pasch on September 9, 2017 at 5:00pm — No Comments
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
5:00 AM and the Alpha Dawg is on the…
ContinueAdded by James A. Ziegler on May 2, 2013 at 2:00pm — 33 Comments
When you make advertising decisions as a manager or an owner of a dealership, I am certain you have felt a few of these things before. You probably wonder if you are making a "good buy" or maybe you wonder if there is anything else you could spend your budgeted money on. If you are the owner and have managers making the decision, I know you are wondering…
ContinueAdded by Troy Spring on January 28, 2013 at 8:30pm — No Comments
Do you remember faxing in credit apps, doing deals on a hand shake and scheduled deliveries 5 days later when the customer got his check from the bank? Maybe even remember this business before the internet and dealer track?
Then you are an old dog.....
As I reach the 45 year old milestone this year, I have never felt younger in so many ways. Why would you as a car guy read any further along in this post when I am talking about feeling young? Because for me…
ContinueAdded by Troy Spring on January 10, 2013 at 8:00am — 2 Comments
The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching about the importance of your online reputation and ways to not only grow your presence but to market it as well over the past few years.
Due to the many changes with…
ContinueAdded by Glenn Pasch on August 27, 2012 at 10:00am — No Comments
PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.
Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…
Added by Brian Pasch on July 9, 2011 at 2:30pm — No Comments
Hi to all Dealer Elite members!
I just wanted to reach out to you all and remind you that the early bird registration for the 10th Digital Dealer Conference and Exposition is scheduled to end tomorrow - February 25, 2010.
If you've never attended, this is the must go to event for your dealership. This event should be attended by Dealer Principals, General Managers, Sales Managers,…
ContinueAdded by Arnold Tijerina on February 24, 2011 at 7:11pm — No Comments
Added by Brian Pasch on December 5, 2010 at 1:55pm — 1 Comment
It's been a while since I published some "how to" articles on link building and Automotive SEO strategies. Many people have said that that "Content is King" and I would like to append to that adage "and links are the Queen". Car dealers who would like to increase the number incoming links to their primary domains can read further to see if any of my suggestions are new ideas. If so, add them to your digital marketing strategy to increase the search…
ContinueAdded by Brian Pasch on August 3, 2010 at 9:42am — 2 Comments
I was speaking with Alex Snyder today and he reminded me of a statement I made in 2009 at the 7th Digital Dealer Conference which was:
"The most important person a car dealer can hire in 2010 will be a content writer."
With half of 2010 now past, I thought I would revisit why this statement made in October of…
ContinueAdded by Brian Pasch on July 30, 2010 at 12:00am — 3 Comments
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