With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show ROI for their services. Furthermore, how is a dealer to know whether the…
Added by Jamil Zabaneh on September 4, 2014 at 10:44am — No Comments
I visited a client at their dealership this past week. After my full day review which included time to meet and train their staff, I was asked by the Dealer Principal: "Just How Far Behind Are We?".
This is actually a common question that I get asked…
Added by Brian Pasch on October 30, 2011 at 12:30pm — No Comments
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