For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits.

 

Yet it’s difficult to deny the advantages of data-driven marketing:

 

• 2 out of 3 leading marketers admit…

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Salespeople, Managers and Dealers:  Stop losing time and money because it’s easier to say…

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A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every month. But, at his dealership’s 5-year anniversary, he decided to invite the community, and they came. And, not…

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Here is a simple way to make more every month. 

It's called the "6 Steps to Happy Bank Deposits" and it goes like this.

1st, write down what you make per month…

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There was a fascinating article in Automotive News which discussed a new trend that many dealers are adopting: placing their service departments at the front of their dealerships.

 

In the article, it showcased Bill Underriner of…

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Are you building value during your presentation/demonstration?

In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills.  As we know in the automotive industry when you start your career most never receive any real training or if there is…

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You might want to re-think the ask

You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the…

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The truth is, selling cars and becoming a True Professional is not easy.  Yes, selling cars is easy for some and tougher for others.  With a great desk manager and some superior training you can even make good money, this series is more about how to make great money every day, not just a few time a…

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I decided to write this post after a comment I left on my Facebook Profile, it stated:

The Law Of Profitable Returns: As long as the value of your goods and services exceeds what was paid for them, then the profit received will always…

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Life inside the dealership is an experience only those who have been there can appreciate. Whether you are in sales or service, each department carries its own unique challenges. Let’s face it, the job is monotonous. And, after every successful month, you get the pleasure of starting from zero once again. So, what can you do to be successful?

Most would agree that the answer lies in your people skills, technique and ability to adopt a mindset that stops you from falling into a “move…

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Let’s explore a simple 3-step approach that will help improve any dealership department.

1. What am I doing now?

Do you clearly understand the road to revenue or process flow from origination to transacting business?

For example, are customers handled the same way every time by every salesperson? How detailed is that instruction? Is every phone call answered the same way? Are the sales techniques the same for everyone interacting with customers? (Note, I’m not…

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The coaching and development of sales staff always sounds like the right thing to do, but very rarely is it done consistently and, more importantly, properly. Many times, we assume the best person for the job is the one with a manager’s title. Unfortunately, that’s not always the case.



Take a recent conversation I had with a sales manager. He remarked to me that one of his salespeople was on thin ice because he wasn’t closing his customers. I asked about his store’s training program.… Continue

Here’s a question I hear a lot at my Internet Sales 20 Groups: “How many phone calls should my department make per day?”

This question is huge, because simply dialing the phone can dramatically change the outcome of your dealership’s Internet Sales. Your Dealership’s Internet Department and BDC are, after all, a numbers game. Let me break it down for you:

• The more people you dial, the more people you get on the phone.
• The more people you get on the…

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It has been said that “the world is divided into haters and

creators.”



Creators are people who believe in themselves and their ability to find solutions and act on them to Create whatever it is they desire in every aspect of their lives.



The first step to becoming a Creator is embracing the role of being a Creator because you will soon find yourself besieged by Haters.



So, how do we become Creators?



Creators are people who decide which direction… Continue

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As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there.  Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have.  This is either lack of training, lack of motivation, or simply way too many…

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The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn't seem like that long it was a lifetime in technology, and if I had to do it all over again I'd do it the same way. What? That's right, I'd do it the same but I would go about it very, very differently. You see, even back when I first started selling cars I understood the value of…

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