All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.
For the most part,…
ContinueAdded by Andy Church on January 18, 2019 at 10:06am — No Comments
The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data that they need. Yet some Dealerships are still trying to play the game.
I understand that dealerships need…
ContinueAdded by Andy Church on January 4, 2019 at 10:30am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…
ContinueAdded by Andy Church on December 13, 2018 at 10:08am — No Comments
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…
ContinueAdded by Andy Church on November 9, 2018 at 10:15am — No Comments
Whether you want to personalise your car or protect it from wear and tear, there are plenty of great accessories that you can buy. Without spending a fortune, you can buy Land Rover discovery accessories that will make your car unique and even protect your investment so that it holds its value. Here are the top five must-have accessories for your Land Rover discovery.
1. Black and Grey Union Flag Tyre Valve Caps
When it comes to personalisation, it's the little…
ContinueAdded by mary yohanan on April 6, 2018 at 2:02am — No Comments
Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.
But in your customer’s mind, was the long process worth it?
It’s a New World Out There
The car-buying process has been turned upside down by the advent of online…
ContinueAdded by Devin Koskan on February 14, 2017 at 8:31am — No Comments
In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers can submit a lead, get a quote online and even correspond…
ContinueAdded by Joe Orr on September 28, 2016 at 2:43pm — 1 Comment
The first thing most people do when meeting someone new is to introduce themselves. This first meeting can quite easily dictate the future outcome of the relationship. If you come off as insincere or indifferent, the other party will probably not engage you again. However, greet someone with genuine interest and sincerity and you just…
ContinueAdded by Timmy D. James on May 13, 2016 at 4:04pm — No Comments
An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have built platforms that allow dealers to facilitate this type of…
ContinueAdded by Paul Moran on January 15, 2016 at 6:50am — No Comments
Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom. The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already leveraging technology to take sales away from dealers.…
ContinueAdded by Bruce Thompson on January 4, 2016 at 8:49am — 1 Comment
In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for their vehicles is extremely consumer friendly - the…
ContinueAdded by Chris Miller on August 7, 2015 at 9:03am — No Comments
Imagine, if you will, a ladder. This ladder represents the entire credit market and each rung is a bucket of credit scores. At the top is the prime rung. Just below that is near prime and below that subprime. On many dealers' ladders, the lowest rung is below subprime. The problem with this rung is that it moves. Some months this rung is down around 550, some months it is up…
ContinueAdded by Al Mosher on April 22, 2015 at 11:30am — No Comments
What are you doing to showcase your dealership Unique Selling Proposition?
Many dealerships in the country have something they hang their hat on. Something they feel separates them from the competition. These are known as unique selling propositions or USP's.
Your dealership may offer:
· Complimentary car…
ContinueAdded by Chuck Scalies on November 21, 2014 at 7:36am — No Comments
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show ROI for their services. Furthermore, how is a dealer to know whether the…
ContinueAdded by Jamil Zabaneh on September 4, 2014 at 10:44am — No Comments
FYI Buy Here Pay Here people...
BHPHinterviews.com was just posted with 7 audio interviews with experts like Brent Carmichael from NCM. They are free to download and a Tablet Kindle Fire is being given away.
I personally did all the interviews because I wanted them to be content driven and NOT sales pitch driven.
Let me know your favorite.
Kenny
Added by Kenny Atcheson on May 15, 2014 at 3:10pm — No Comments
A new study shows car buyers around the world, including in the U.S., are changing how they buy new cars and trucks.
Multiple visits to a series of dealers are out, while the trend of consumers doing more advanced research ahead of buying a car is in.
(Read more: Tesla up, Ford down: 'Consumer…
Added by MANNY LUNA on February 28, 2014 at 2:30pm — 11 Comments
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
5:00 AM and the Alpha Dawg is on the…
ContinueAdded by James A. Ziegler on May 2, 2013 at 2:00pm — 33 Comments
This is an important question because, we see individuals and companies asking for referrals all the time, from the gym to the hair salon; “refer and receive blah, blah, blah.” And to be honest, it simply does not motivate me. When you think about it, receiving a referral fee is typically not the first thing that comes to mind. I’m not saying ditch the “bird-dog”, I am just saying let’s dig a little deeper.
I don’t know anyone that makes a referral based on financial reward alone.…
ContinueAdded by Pete Specht on October 11, 2012 at 7:00pm — No Comments
My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good…
Added by Michael Fischer on July 5, 2011 at 4:27pm — 1 Comment
The following is an except from the book “Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better” by Maddy Dychtwald with Christine Larson.
Start Your Engines: Transforming the Automotive…
Added by Jody DeVere on May 4, 2011 at 3:40pm — 4 Comments
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