‘It’s Matchical’ Spotlights the Extraordinary Intelligence Behind Cars.com’s Match of 20 Million Monthly Unique Shoppers, With 50,000 New Cars Added Daily.

The breadth and depth of its first-party data, paired with smart matchmaking technology, enables the Cars.com marketplace to successfully connect its more than 20 million monthly unique car shoppers with the vehicles that meet their needs, budgets and exceed…

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

To retain more of their sold customers, dealers are…

As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers unnecessary repairs.

An effective video marketing strategy for your service department…

Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.

Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers via email alone. When they add social channels like Facebook and Instagram, that reach…

As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.

Partnering with the right marketing vendor is the first step.…

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.

In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.

In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.

After all, you can serve up the exact right message to the right person at the right time, but without a…

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it.

So what is “Google Tax?”…

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve this. The problem is that most vendors don’t really use it as they say they…

In order to efficiently optimize your brand new website for search engines, from ground up, you have to execute a strong SEO campaign. The experts of a reliable SEO company can help with managing key factors that mount an effective SEO campaign; allowing you to primarily focus on operating your business. A complete SEO campaign should be conversion focused to widely…

Remember the Human Rights Campaign's pink equal sign that we wrote about last week? Well, it's died down a little, but it's still going pretty strong. It seemed nearly everyone on Facebook had at least one friend change their profile picture, but the evidence was anecdotal...until now. Facebook has released some interesting stats talking about the spread of the campaign, and…

The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme among models carrying over for the 2013 model year, and…

If you haven’t heard, there is a bit of political campaigning going on right now.  Candidates are using every medium of communication to engage potential voters.  They are using the social mediums, but, shockingly, that isn’t all they are using.  They are out stumping.  They are shaking hands and kissing babies.  They are standing behind podiums in public.  Are you campaigning for customers in the same way?  Not sleazy, like a politician, but publicly in the community?

It is…