It's the little things that we do in life that can change consumer's perception of car dealers. (Thanks to David Hudson Productions, Auto Dealer Live & Recall Masters for helping make this possible.)

Friday, February 21, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook

Google just launched its Dealer Guidebook 2.0!

It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.

In this…

Creating a Better Dealership Experience for All!

Thursday, January 23, 2020

9:00am PST / 12:00pm EST

REGISTER HERE:  https://digitalairstrike.com/Creating-a-Better-Dealership-Experience-for-All 

The one thing all car buyers and service customers…

10 Easy Ways to Use Video to Promote Your Dealership

Thursday, January 16, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/10-easy-ways-to-use-video-to-promote-your-dealership

72% of consumers prefer learning about a…

by Dennis McGinn, Founder and CEO, Rapid  Recon - Source

Inventory is a waste if not managed for maximum speed to sale.

Said differently, how much does it…

We all know that driving a car is a skill you need in the modern world, but it’s also a skill you are going to be perfecting your whole life. The moment you sit behind the wheel, you become responsible for your own life, the lives of people who are in the vehicle with you, as well as the lives of others on the road. It’s a lot of responsibility and cars can be dangerous, especially if you’re not confident in your driving skills (or if you’re too confident).…

What Customers are Thinking in YOUR Dealership

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data show surprising consistency…

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:

Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…

When investing thousands of dollars in a car, you simply can’t afford to have it stolen or damaged. After spending that amount of cash in a vehicle, you should definitely be open to the idea of spending a couple of hundreds more on some features that are supposed to keep your car safe in the long run. Most vehicles today are packed with features that keep the driver safe, so you just have to focus on keeping the vehicle itself safe. This is a short guide on what measures you need to take…

Windscreen wipers have played an important role in car design and safety for more than a century, but now they are challenged with more technologically advanced water-repelling solutions. Since their first use in motor vehicles in 1916, wipers have become a common part of the car. Although very little has changed from their original design, they still have some inherent flaws that need to be addressed. Let’s look into the current state of wiper technology and…

Authentic Reviews that Deliver to Your Bottom Line

Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, they also expect the posts to convey the most important part of the customer…

According to a recent article in Automotive News, investors and car dealers have shifted their focus to the used-car space because dealers have more pricing and profit controls; something the digital retailing space is forced to focus on.…

Why Shop Here? Your Culture Matters.

When thinking about business operations, it’s common to examine sales strategies, customer service procedures, and customer experience. Less common is a review of dealership culture, which is the cornerstone that drives your operations and provides consistency. Business culture is the collection of beliefs, values, and practices that are more esoteric and usually…

The T.O. strategy has been around for quite some time, yet at some dealerships it’s not an “all the time” thing.  Some salespeople view it as a friction point with management.  Some handle it very well.   They are grateful for the opportunity to get additional support as a final effort to close a sale.

It is highly recommended…

Change. It is always happening. Our typical reaction is either happiness and acceptance, or push and resistance. Regardless of our response, change occurs nonetheless. But it is our view to what is happening and how we face the change that is always…

A recent national report “Women Car Buyers Rate Women Consultants Higher in Dealer…

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions.

However, when the initial interaction is via email or social media, your response is no less important. Digital communications have the advantage of being read when your customer has the…

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?

Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…

Decrease the Gender Gap and Increase Revenue

Changing Culture, Changing Tides

Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held by women.…