...CONNECTING!
It’s for sitting across from somebody and having a great conversation. You see, closing IS important, but it’s not everything. The closing signifies an end to a relationship, and that’s not what we’re trying to do. Is it?
The key to massive success is not just building the…
ContinueAdded by Damian Boudreaux on March 30, 2020 at 11:00am — No Comments
The T.O. strategy has been around for quite some time, yet at some dealerships it’s not an “all the time” thing. Some salespeople view it as a friction point with management. Some handle it very well. They are grateful for the opportunity to get additional support as a final effort to close a sale.
Added by Richard Keeney on December 5, 2018 at 3:00pm — No Comments
When it comes to sales management training for vehicle sales, I’m reminded of a quote I recently read by John Wooden, “The best leadership tool you have is to lead by example.” Every day I see people bending the rules to fit their desires. For example, in my neighborhood I see people intentionally run stop signs. What bothers me is that many of these people…
ContinueAdded by Richard Keeney on May 11, 2017 at 5:30pm — No Comments
It's understandable that customers often need our help to find closure on a specific vehicle. The most common and vague objection is agreeably "I want to think about it."
These are the five reasons why we believe the customer says that.
1. Uncomfortable with price issues
2. Uncomfortable with you or the other staff
3. Not…
ContinueAdded by Richard Keeney on April 28, 2017 at 4:53pm — No Comments
As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.
Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.
By…
ContinueAdded by Richard Keeney on March 16, 2017 at 1:30pm — No Comments
January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference & Expo.
"Yesterday's closing techniques will no longer work with the tech savvy buyers,…
ContinueAdded by Richard Keeney on January 2, 2017 at 10:30am — No Comments
Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers…
ContinueAdded by Richard Keeney on November 30, 2016 at 12:00pm — No Comments
Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.
In …
ContinueAdded by Richard Keeney on October 26, 2016 at 2:30pm — No Comments
Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases.
Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…
ContinueAdded by Richard Keeney on August 12, 2016 at 4:00pm — No Comments
Added by Richard Keeney on June 9, 2016 at 5:00pm — No Comments
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the quantity of leads. The more high-quality leads you get,…
ContinueAdded by David Metter on July 23, 2015 at 9:24am — No Comments
For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.
Good bad or…
ContinueAdded by Mathew Koenig on June 16, 2015 at 2:00pm — No Comments
Making a strong sales presentation is crucial to closing more sales. Here are 10 tips to help you improve yours:
1. Acknowledge your customer’s requests and expectations.
Make sure they know you heard them. If it’s not appropriate to answer a question at that moment, thank them for the question and assure them you’ll answer it in a few moments. Never react as if they are interrupting your “pitch”.
2. Offer what they ask for, not what you…
ContinueBob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up,…
Added by Misti Miller on July 31, 2014 at 10:35am — No Comments
http://www.dealersynergy.com 856-546-2440
http://www.automotivedigitaltraining.com
Automotive Sales Manager Trains With Sean V. Bradley - Objections / Rebuttals / Word Tracks
Sean V. Bradley had the opportunity to train objections, rebuttals (Word Tracks) with a very advanced Sales Manager from a Chevy Dealership in Indiana.
Watch this video and…
ContinueAdded by Sean V. Bradley on January 10, 2014 at 6:35pm — No Comments
I was watching football Sunday and I got to thinking about the job of a receiver. I decided a receiver has three jobs:
1. Catch the ball
Nothing positive can happen until the receiver completes the catch.
2. Try to make additional yardage after the catch
For football fans, this is…
ContinueAdded by Al Mosher on November 26, 2013 at 8:52am — 1 Comment
SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure that determines how many leads are turned into sales. Every…
ContinueAdded by Paul Potratz on November 13, 2013 at 11:17am — No Comments
Most companies are using a sales process that dates back several decades. It was probably wrong then and it most definitely is wrong now. Now, don’t get me wrong. It’s not the process I object to; it’s some of the things you’ve been taught to do in it.
Let’s look at some of the bad advice you have been given over the years:
Find Their…
ContinueAdded by Al Mosher on November 7, 2013 at 6:44am — 1 Comment
Ask most people to describe a sales person, and likely as not, you'll find yourself deluged by words like "huckster," "snake oil peddler," "fast talker," "con artist" and, of course, "untrustworthy," "arrogant" and "dishonest."
Those of us who work in sales and know ourselves to be fine, upstanding people may wonder exactly what we ever did to earn such an enviable…
ContinueAdded by MANNY LUNA on September 30, 2013 at 3:00am — 7 Comments
Where have all the cowboys gone?
That was a great song from the ninety’s right? Well maybe not such a great song but it was the song played over and over and over. For some reason on my way to the dentist this morning this song popped in my head because I’ve really been wrestling with the fact that the cowboy…
Added by Mathew Koenig on August 2, 2012 at 10:14am — 3 Comments
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