A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes  a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure!

 

I have been in this space for a while and seen…

Continue

Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile technology.”

 

Yes, pretty harsh,…

Continue

While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.…

Continue

http://www.internetsales20group.com

There is a SPECIAL Promo Code ( DEALERELITE14 ) it will save you an ADDITIONAL $250 goto https://www.eventbrite.com/e/internet-sales-20-group-tickets-6601424037to sign up now 

* Listen to what these Dealer Principals, GMs, Internet & BDC Directors have to…

Continue

Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

As smartphones or similar device usage increases in popularity for automotive consumers to research vehicles, it's important to identify ways in which you can use the available technology to help drive qualified traffic to your dealership.

QR codes; also known as Quick Response Codes, aren't that new anymore, yet in my opinion dealerships are only scratching the…

Continue

Or QR?

 

As I was working on dealerELITE the other night, something occurred to me while playing with QR Codes... why do some technologies fail, and others prosper? Do we as a consumer/user have something to do with…

Continue

Mobile Marketing – Will it Work for Car Dealers?

By NEIL GALE, Ph.D.

 

Let’s explore some of the different kinds of mobile advertising that are currently available for car dealers and how they work. Marketing on a mobile phone has become increasingly popular ever since the rise of Short Message Service (SMS) in the early 2000’s when businesses started to collect mobile phone numbers and sent wanted or unsolicited text…

Continue