The 2020 INFINITI QX55 will be the brand’s first model to join the SUV-coupe category. The model is expected to go on sale sometime this year. Car and Driver Magazine shares with us information on the new upcoming model in their article 2020 INFINITI QX55 Everything We Know So Far.…
ContinueAdded by Competition INFINITI on October 19, 2020 at 11:00pm — No Comments
Added by Competition INFINITI on October 19, 2020 at 10:22pm — No Comments
In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity. Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from both new/drive-up customers and customers with appointments.
How…
ContinueAdded by Dan Beres on December 12, 2019 at 9:52am — No Comments
Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because of that, enjoys the monetary benefits from many ads.
In the automotive industry, to gain valuable traffic from in-market consumers, dealers compete with…
ContinueAdded by Tim Duke on September 6, 2019 at 10:05am — No Comments
Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good business practice today. Time is valuable for today's busy consumers, and many dislike the vehicle service experience at dealerships because of long wait times.
Loaner cars and shuttles help, but they can end up making it…
ContinueAdded by Dan Beres on August 13, 2019 at 10:00am — No Comments
Read the headlines and you see it everywhere: online used vehicle sales are booming.
Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…
ContinueAdded by Scot Eisenfelder on December 28, 2018 at 10:27am — No Comments
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…
ContinueAdded by Brett Sutherlin on November 30, 2018 at 10:25am — No Comments
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…
ContinueAdded by Scot Eisenfelder on November 2, 2018 at 10:41am — No Comments
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and ML can help them identify people in their markets who are…
ContinueAdded by Natalie Born on November 2, 2018 at 10:22am — No Comments
I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey? In the beginning of the Toys R Us online venture, they made a deal with Amazon to be the exclusive…
ContinueAdded by John Wingle on August 29, 2018 at 10:24am — No Comments
What do customers expect during the vehicle purchase process? What do they value most? In a survey included in the AutoLoop 2017 Digital Experience Study, we discovered valuable insights to these questions and more – insights that can give your dealership the competitive edge when customers start shopping. Read on to grasp a better understanding of what customers want, and…
ContinueAdded by Doug Van Sach on August 6, 2018 at 9:56am — No Comments
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of employees in how to properly interact with customers and treat them … well,…
ContinueAdded by sara callahan on June 28, 2018 at 9:30am — No Comments
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation after generation. Then the Internet happened.
The ones and zeros that began streaming…
ContinueAdded by Steve White on May 31, 2018 at 9:34am — No Comments
As an industry, we’re witnessing the largest shift and money grab in history -- from the likes of Carvana, Blinker, and Fair, to the possible entrance of Amazon into car buying.
And now, another huge retail company has decided to jump in… but in a way that dealers may be overlooking.
Walmart recently launched a used-car buying service in…
ContinueAdded by Ujj Nath on April 17, 2018 at 9:39am — No Comments
Added by Scot Eisenfelder on February 12, 2018 at 9:21am — No Comments
As a dealership there are many ways you can identify if…
ContinueAdded by Mike Gorun on January 23, 2018 at 10:01am — No Comments
Added by sara callahan on November 16, 2017 at 9:41am — No Comments
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership showrooms.
Currently, the single…
ContinueAdded by Steve White on February 28, 2017 at 9:04am — 1 Comment
Customers generally get their vehicle serviced close to home or work. Dealers are lucky that customers feel they should bring their new cars back to the same store when there are warranty issues. They have that warranty period to develop the customer’s loyalty.…
Continue If you utilize paid search, you’re probably paying “Google Tax” without even realizing it.
So what is “Google Tax?”…
Added by Steve White on January 9, 2017 at 9:38am — No Comments
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