If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully, the moves by…
Added by JD Rucker on February 18, 2013 at 3:30am — No Comments
For those with a business that has an active blog, you may say that this seems light. It is. It seems that there’s a huge gap between those who are adding content to their site and those who don’t so we’re going with a strong minimum. If you’re adding two pieces of content per month, you have the ability to make a difference.…
ContinueAdded by JD Rucker on February 14, 2013 at 3:30am — No Comments
The automation of Twitter for businesses continues to become the norm.
As micro-blogging, interaction, and expression get replaced by…
ContinueAdded by JD Rucker on January 8, 2013 at 7:30am — No Comments
Let there be absolutely, positively no mistake here. "Tags" have completely different uses depending on the platform on which they're used. We're going to take a look at three of the most popular platforms and how tags affect them: Wordpress,…
ContinueAdded by JD Rucker on December 12, 2012 at 9:14am — No Comments
It took listening to my own words in a Twitter conversation for me to realize that I had barely brushed over the most important aspect finding the right times to post on social media for business.
This is Part IV of the series on timing. Please read…Continue
Added by JD Rucker on December 10, 2012 at 5:19pm — No Comments
This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense.…
ContinueAdded by JD Rucker on December 7, 2012 at 9:00am — No Comments
There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.
This is Part III of the series on timing. Please read…Continue
Added by JD Rucker on December 6, 2012 at 4:00pm — No Comments
For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…
ContinueAdded by JD Rucker on December 5, 2012 at 2:22pm — No Comments
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