According to Stanford economist Nicholas Bloom, the “working-from-home” economy is likely to exist far beyond the pandemic. Employers are enjoying decreased expense in office space and increased employee productivity, while employees have more freedom with the luxury of no…
ContinueAdded by Timmy D. James on December 29, 2020 at 10:37am — No Comments
Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…
ContinueAdded by Timmy D. James on July 14, 2020 at 9:39am — No Comments
A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.
Why the focus…
ContinueAdded by Doug Van Sach on October 18, 2019 at 10:22am — No Comments
It’s a well-known fact the best leads aren’t the ones that are bought, but those that convert on your website. These leads close faster, close at a higher rate, and close for higher gross than any other online lead. The problem is that websites are consistently converting less than 1% of their traffic into leads. Some are higher, some lower, but rarely does…
ContinueAdded by Tim Duke on October 3, 2019 at 10:24am — No Comments
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its…
ContinueAdded by Graham Annett on August 29, 2019 at 10:13am — No Comments
Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers
Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers…
ContinueAdded by Paul Moran on August 13, 2019 at 11:04am — No Comments
For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits.
Yet it’s difficult to deny the advantages of data-driven marketing:
Added by Courtney Evans on August 9, 2019 at 10:15am — No Comments
Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click advertising, and social media campaigns. Typically, agencies include search engine optimization in service packages to snag organic search traffic. Yet, organic search often feels like the…
ContinueAdded by Steven Laureys on August 7, 2019 at 10:09am — No Comments
Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.
To truly capture a customer’s attention and win their…
ContinueAdded by Timmy D. James on July 26, 2019 at 10:30am — No Comments
Added by Brett Sutherlin on July 25, 2019 at 10:00am — No Comments
Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.
According to Social Media Today,…
ContinueAdded by Paul Moran on July 16, 2019 at 10:25am — No Comments
Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…
ContinueAdded by Timmy D. James on June 18, 2019 at 9:59am — No Comments
Walk-ins are a major source of dealership traffic. On the one hand, that’s great for dealerships, because it means less time chasing down leads, since customers simply show up at your door. But it also means that when walk-ins dry up, so does a major portion of revenue. So how can you get more people in the door, prepped and ready to…
ContinueAdded by Dean Martin on May 2, 2019 at 10:48am — No Comments
We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?
In a slower market, our online reputation can impact be the…
ContinueAdded by Carol Marshall on May 1, 2019 at 10:34am — No Comments
When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.
Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.
The person that is making the video,…
ContinueAdded by Timmy D. James on April 17, 2019 at 10:18am — No Comments
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.
If you are an auto dealer in Florida or New York, your website is likely under scrutiny by lawyers representing potential customers. They review…
ContinueAdded by Ed Barton on April 5, 2019 at 10:32am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…
ContinueAdded by Jim Flint on March 22, 2019 at 10:12am — No Comments
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver
Today,…
ContinueAdded by Jim Flint on March 15, 2019 at 10:27am — No Comments
While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I am.
This was unlike any other trip. The entire resort was taken over by automotive industry…
ContinueAdded by Veronica Dunford on March 4, 2019 at 10:21am — 1 Comment
The hottest new models in the automotive space aren’t relegated to cars anymore.
Cars are key, but statistical models are catching favor and acclaim. Rightfully so.
The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana Nights Charity Preview Night. With a carbon fiber…
ContinueAdded by Jim Flint on February 15, 2019 at 9:48am — No Comments
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