In a recent blog, I wrote about how content marketing is more of a long-term play.

In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages.…

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases. The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure and get our clients and their products in front of target…

How can it be possible that I would leave a job I LOVE after 25 years?

The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is left is the test drive. Don’t believe this can be done? Well, I am convinced that it can…

Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketingon connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…

While speaking to a 20 Group last month, I was asked if transferring leads to the sales floor is the best way to manage online opportunities.  Simply put, I prefer an Internet department still to this day. I understand many are saying "disperse leads to the sales floor because all customers are internet shoppers anyway and they should be able to assist them". Here is the flaw... constructing well-worded replies without spelling errors and well-thought out responses with grammatically correct…