If there's one thing we're obsessed with in our industry – it's our CRM workflows. We live and breathe by the workflow; everything from our daily reports, reviewing them multiple times a day and using them as the “benchmark” for success to judging people’s worth based on them. While I am a fan of having a historical reference of past performance metrics and believe it's essential to have consistency in follow-up and a score card, the fact is many CRM's workflows are flawed. Flawed to…

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon. We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.

At the time I was with AutoNation and we spent a lot of money and time trying to figure out how to market our dealer…

I absolutely love unsubscribes my from email list!

They are amazing, and I high five my team whenever I get some!

Why?

Because it means I’m getting noticed!

Let’s think about it… You only unsubscribe from…

Pull the plug? On your CRM?? What???

Yes, you may as well try it so that you are prepared for that Very Eventual day when suddenly you have “no CRM”—I mean, real dealer experience shows (more than once in 2016) that at least two of the top three CRMS will eventually turn THEMSELVES off right when you need them.

And these outages to…

The simple answer to this question is:  It depends on how much you value your Customers.

Over the last 20 years the automotive sales process has changed dramatically due to advanced technologies and the internet.  In the past, maintaining contact with Customers relied primarily…

Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training

The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were countless…

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

The whole goal of this series is to help dealers understand that there is no need to be afraid of your data. It is one of the…

In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can increase vehicle and service sales while improving customer loyalty. Now I’d like to…

FYI Buy Here Pay Here people...

BHPHinterviews.com was just posted with 7 audio interviews with experts like Brent Carmichael from NCM. They are free to download and a Tablet Kindle Fire is being given away.

I personally did all the interviews because I wanted them to be content driven and NOT sales pitch driven. 

Let me know your favorite. 

Kenny

Across all of the Star Wars movies, the evil Imperial stormtroopers have the resources of the most powerful organization in the Universe, the latest technology, cutting-edge weaponry, and endless supplies. Yet in nearly every confrontation with a small band of rebels they never seem to be able to hit anyone when shooting!

How can these untrained rebels…

The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.

Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?

Think about it.  A CRM in the dealership is generally setup for sales people to enter an UP and follow up with sold/unsold…

Sean V. Bradley Was The Special VIP Speaker For Dealer Peak At NADA 2013 - Recap With Kate & Joel from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

Peter Martin Speaking At The Internet Sales 20 Group On "Permission Based Email Marketing & Data Mining" from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

Peter Martin, CEO…

After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.  As a dealership trainer and consultant I am sure having an amazing fall and winter season this year because I am working with dealerships on extended full time projects.  I am talking about wrapping up my sleeves, putting in the hours, creating magic, and not…

Welcome to Part 1 of what will be a major real live hands on case study.  Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home.  The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations.  The store is a family environment and has been in business for over 30 years under her control.

She was looking for someone to come in…

http://www.internetsales20group.com/

http://www.highergear.com/



Stan Sher of Dealer eTraining and co-host of Internet Sales 20 Group in Chicago October 23-25, 2012 wants to personally thank Higher Gear Group for being our title sponsor.  Robert Gruen, the founder of Higher Gear Group will also be speaking at this event.…

http://bit.ly/RZzYeS
http://bit.ly/qOnbIb

Automotive Internet Lead Management Sales and CRM/ILM strategies to be taught by Stan Sher of Dealer eTraining on October 11, 2012 at Greater New York Automobile Dealers Association (GNYADA).

http://www.dealersocket.com/public/pdf/casestudies/apple_honda_wins_automotive_internet_sales.pdf

Apple Honda Wins automotive internet sales Dealership of the Month Using DealerSocket CRM

Eric Nichols serves as Internet sales manager for Apple Honda in Long Island, NY. A month before Nichols…