In the competitive world of automotive service, keeping customers satisfied and loyal is essential for long-term success. The cost of acquiring a new customer is significantly higher than retaining an existing one, making customer retention a top priority for any automotive service business. But have you ever wondered just how much it…
ContinueAdded by Philip R Spagnoli on September 11, 2023 at 8:15pm — No Comments
Added by DealerELITE on October 7, 2022 at 1:00pm — No Comments
Created by two automotive industry veterans, Dealer Funnel has proven to increase sales through a combination of social media ads and text messaging.
Sanford, FL – June 2, 2021 – Dealer Funnel, a technology solutions provider for automotive dealers, today announced the…
ContinueAdded by DealerELITE on June 2, 2021 at 10:23am — No Comments
Last week, in Ali Reda’s Road to Sales Success we revealed that Carlos - new to the business - hadn’t taken any transactional customers in his first couple of months in the…
ContinueAdded by Damian Boudreaux on May 12, 2021 at 3:30pm — No Comments
Ohhh the dreaded transferred call. There are many times in business that streamlining a process is the best for the business and for the customer. But there are sometimes it is just not the case.
This is where the separation of Parts and Service comes in. I have mentioned how the parts department is its own animal in other posts, but I need to really drive it home here. The parts department is like a dictionary for everything brand “X” is. There are so many moving pieces and…
ContinueAdded by Justine Picciotti on April 17, 2021 at 9:45am — 1 Comment
Show me the app that made you $1,000 last week! Got one? Then why are we spending so much time inside of your digital distractors? What is the benefit of having your phone in your pocket while you’re with a customer? That’s…
ContinueAdded by Damian Boudreaux on February 14, 2021 at 6:30pm — No Comments
Ever walk into a McDonald’s and just watch their process at work? If not, take the time to observe next time you visit one of these iconic fast-food chain restaurants. You’ll witness employees, who average just $10.12 per hour*, move with the brisk pace, tempo, and synchronicity of a well-trained team as they interact with each other and their…
ContinueAdded by Tony Gomez on November 24, 2020 at 9:59am — No Comments
Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…
ContinueAdded by Sean Reyes on October 16, 2020 at 8:42am — No Comments
Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…
ContinueAdded by Sean Reyes on October 16, 2020 at 8:42am — No Comments
Top-of-the-line Environmental Protection Product company recruits fixed ops director with 26 years of experience to lead expansion team.
Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced…
ContinueAdded by Tony Gomez on October 5, 2020 at 10:09am — No Comments
Top-of-the-line Environmental Protection Product company recruits fixed ops director with 26 years of experience to lead expansion team.
Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced…
ContinueAdded by Tony Gomez on October 5, 2020 at 10:09am — No Comments
Correcting My Contribution to the Battle Between Buyer and Seller
I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.
For most of that time, I was a part of and supported the combative culture the car business created.
Added by Chip King on September 28, 2020 at 9:51am — No Comments
Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most…
ContinueAdded by Timmy D. James on September 18, 2020 at 10:38am — No Comments
Many people over time have gone on blind dates. Sometimes those dates were set-up by friends and scheduled for one person to meet the other with the two having no knowledge of each other. Sometimes the one being set-up by their friends has some information about who they will be meeting and sometimes both parties have some prior knowledge of each other. The…
ContinueAdded by Heather MacKinnon on September 18, 2020 at 10:26am — No Comments
Fast-growing company taps industry innovator to head up its national expansion…
ContinueAdded by Tony Gomez on September 14, 2020 at 9:30am — No Comments
Anyone in retail car sales learned early on that you can’t judge a book by its cover. Most everyone has at least one story in which they did and lost a sale. If you look, many of today’s millionaires don’t dress like millionaires. Just take a look at Mark Zuckerberg who sports a t-shirt and jeans daily. That being said, in today’s digital world, first…
ContinueAdded by Heather MacKinnon on September 9, 2020 at 9:31am — No Comments
When the pace of change in your industry exceeds that of your business, the end is near.
Find yourself desperately trying to hold on to control of the customer and the purchase experience while the world evolves all around you? Join the crowd. The traditional automobile dealer is at a crossroads. A defining moment of truth. The actions…
ContinueAdded by Tony Gomez on August 31, 2020 at 1:30pm — No Comments
For anyone unfamiliar, User Experience (UX) is a term referring to the interaction that a user has with a website, application or product. The goal of UX design is to create an easy, efficient and smooth experience for the user. A happy user is a returning user and customer retention has never been more…
ContinueAdded by Steve Southin on August 28, 2020 at 9:47am — No Comments
While some dealerships have done an incredible job of surviving the storm that is the COVID-19 pandemic, in many cases, sales and service have decreased. Customers still want to buy cars and service their vehicles, but a good amount are still in a self-isolation.
As a result, most dealerships have experienced a decline in service revenue at a…
ContinueAdded by Sean Reyes on August 28, 2020 at 9:38am — No Comments
The COVID-19 Pandemic has accentuated the need for automation across most service and manufacturing industries and the automotive industry is no different. There are countless tedious repetitive, task laden manual processes within automotive sales and service that greatly benefit from automation and its best application is to make business processes…
ContinueAdded by Steve Southin on August 21, 2020 at 9:54am — No Comments
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