All Blog Posts Tagged 'customers' (85)

Increase Success with the TOUGHER Write-ups by Richard Keeney

Do you have a few showroom guests that object to a write-up, even after they’ve…

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Added by Richard Keeney on February 5, 2019 at 2:06pm — No Comments

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

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Added by Scot Eisenfelder on November 2, 2018 at 10:41am — No Comments

When It Comes to Service the Sky Should NOT be the Limit

For today’s consumers, time is the ultimate commodity.  No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often viewed as a large and inconvenient time sink.

 

To…

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Added by Ujj Nath on May 14, 2018 at 9:18am — No Comments

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:

 

  • Facebook’s…
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Added by Scot Eisenfelder on April 18, 2018 at 9:42am — No Comments

4 Reasons Why Your Customers Love Video

For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according to Hubspot’s State of Inbound…

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Added by Timmy D. James on December 21, 2017 at 9:35am — No Comments

Social Listening & Quick Action = Video Marketing Gold!

All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for…

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Added by Timmy D. James on December 7, 2017 at 8:38am — 1 Comment

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention…

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Added by sara callahan on November 16, 2017 at 9:41am — No Comments

Information is a Powerful Loyalty Tool -- if Used Properly

In today’s retail automotive climate, customers have more access to information than…

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Added by Mike Gorun on October 24, 2017 at 9:28am — No Comments

Are You Throwing Customers Away Due to Lack of Communication Channels?

I was recently in…

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Added by Timmy D. James on October 19, 2017 at 9:30am — No Comments

Proper Choice of Communication: The Key to Customer Satisfaction

According to a recent article in AutoRemarketing, a study by J.D. Power found that customers are…

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Added by Ujj Nath on March 27, 2017 at 9:36am — 1 Comment

Just a Gimmick? Or Are Giveaways Really Needed?

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.



Customers come into your dealership daily. When asked if they need help, the normal response is: “No, I’m just looking.”…

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Added by Alexia E Henson on October 20, 2016 at 9:27am — No Comments

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…

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Added by Timmy D. James on September 29, 2016 at 8:33am — No Comments

Sales and Service Disconnects: Back to the Basics

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales surveys.

 

But I find that these days many…

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Added by Tom Cannata on September 15, 2016 at 9:02am — No Comments

Low Hanging Fruit Is Now Available for Plucking

The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.

 

So, what do managers do when they get nervous in the middle of the month – perhaps sales volumes aren’t on track, or inventory is making them…

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Added by Joe Orr on September 14, 2016 at 8:55am — No Comments

Auctions and Recalls: Swimming with Sharks

The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as one in six vehicles on the road has open recalls…

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Added by Chris Miller on August 15, 2016 at 10:28am — No Comments

10 Customer Service Lessons I Learnt In Bali

Whilst I was in Bali recently on a family vacation, I was absolutely blown away by the amazing way we were treated, specifically by the staff at the Sofitel Nusa Dua and I wanted to share the 10 customer service lessons I learnt that I believe are very relevant to you in the dealership.

Make sure you keep reading for point number 8 as it will blow…
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Added by Dave Benson on August 3, 2016 at 6:34am — 1 Comment

How Due Diligence with Recalls Can Pay Dividends

In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers and consumers, discussed non-compliance in recall repairs on…

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Added by Chris Miller on July 8, 2016 at 9:39am — 1 Comment

To Sell More Cars, You Need to Get Personal

The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their inventory.

 

Therefore, reaching that customer…

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Added by Timmy D. James on July 7, 2016 at 9:26am — 1 Comment

How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a conquest customer who is willing to drive more than…

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Added by Alexia E Henson on June 27, 2016 at 9:16am — No Comments

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