We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads.  And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…

The importance of time is something that we must never take for granted.  As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of."  I remember…

I always feel very fortunate to participate in the Digital Dealer Conferences. Helping dealers and their management staff gain new insights and techniques to increase revenue is something that’s very rewarding.

On Tuesday, I was happy to be one of the first speakers at the three day conference.   I presented to a full room on the strategies service management can use to transform their service drive into a sales drive. I spoke about using mobile technology and taking a new…

In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium…

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM and the Alpha Dawg is on the…

THE DIGITAL DEALERSHIP SYSTEM AND EVOX IMAGES® ANNOUNCE PARTNER PROGRAM

NOW... LET ME ASK ANOTHER QUESTION? 

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM and the Alpha Dawg is on the Point. Actually been awake since 4:00 AM. Did you ever have so much on your mind you couldn't sleep because you were thinking so hard? Well, a lot…

The Cure for IT Insomnia?

Most car dealers are not spending sleepless nights worried about their IT and

technology but, based on what we are seeing every day, they should be very 

concerned. Technology requires constant vigilance and a level of attentiveness

that just doesn’t exist in many…

Most auto dealerships need a strong local customer base in order to be successful. These are the customers who are loyal, who use your services regularly, and who will promote your business as an asset to the local community. That being said, what are you doing to attract these local shoppers to your store?

Start with Your Website’s Local SEO

There has…

When the economy is down or people are trying to hold onto their money, they are less likely to dish out a large sum for a new car, and prefer to repair their current vehicle instead. They  may even prefer to purchase the parts and attempt more simple repairs themselves. 

Last year there was …

Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems.  Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it…

Hardware Advances: Smaller Size, More Power

Smaller Size, More Power

This month the hardware side of the Digital Dealership System made some moves. Maybe they were jealous of the Custom Scene Creator or content deals made by the other departments or maybe it was just the right time and the availability of products. And with the new products, come a reduction in cost to the customer and an increase in power and support. That's not an easy combination.

The standard media…

It is impossible to restrain and if unleashed it will spread like “wild fire”! What am I talking about...? [Passion] or should I say Pass-it-on? It is contagious…it breeds the must have ingredient in success and that is MOMENTUM!

Let’s talk about…

When I was chatting as a Virtual Sales Associate, I had a lot of questions from potential customers in regard to trade-in vehicles. Customers are looking to know how much their trade is worth, and they do not really…

NADA (Orlando, Florida) – Digital Dealership System Inc., a Florida-based digital signage provider of customized in-store marketing for auto dealerships, today announced a $5 million, multi-year exclusive agreement with DemoCoach Products Inc. to supply DDS with new vehicle video and editorial content for its customers through DDS signage products.…

Dealer Synergy's Award Winning Automotive Internet & Phone Sales Process - "The 4 P's" - Internet Sales 20 Group from Dealer Synergy on Vimeo.

http://www.internetsales20group.com…

Attention Nissan Dealers

Nissan is rolling out a digital signage package for it's dealerships and the articles insinuate that it is mandatory for stores at a certain level of production. The cost of the system is $6500 for the first year on a three year agreement. For this price, you get a TV and a digital menu board that simply shows a menu and not much else. 

If you want additional systems, you can add more -- at the same price -- with the additional systems…

General Manager At A Mercedes-Benz  NCM 20 Group Reviews Sean V. Bradley As "BEST He Has EVER Heard"!! from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

General Manager At A…

As smartphones or similar device usage increases in popularity for automotive consumers to research vehicles, it's important to identify ways in which you can use the available technology to help drive qualified traffic to your dealership.

QR codes; also known as Quick Response Codes, aren't that new anymore, yet in my opinion dealerships are only scratching the…

There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities…