Mobile Apps Continue to Dominate the Mobile Web
As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device.
Added by Josh Knutson on April 23, 2014 at 8:00am — No Comments
Why Work Harder For Less?
On this week's Think Tank Tuesday:
✓ Learn how to identify your clients
✓ Find out what you need to be spending time on
✓ Determine key mistakes in your sales process
Added by Paul Potratz on April 22, 2014 at 3:31pm — No Comments
Blogging to Drive Sales
Automotive marketers are shifting their budgets away from “interruption” advertising. Because 1/3 of the world’s population is on the internet, it is critical that auto, boat, motorcycle and boat dealers go inbound vs outbound to rev up revenue and sales. It goes without…Continue
Added by Fred G. Slabine on April 22, 2014 at 3:06pm — No Comments
Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…
Added by Jennifer Payne on April 18, 2014 at 8:20am — No Comments
The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results. The report concluded that customer satisfaction with dealer…Continue
Added by Richard Holland on April 17, 2014 at 9:34am — No Comments
Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…Continue
Added by Paul Potratz on April 11, 2014 at 4:39pm — No Comments
With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve…Continue
Added by Jamil Zabaneh on April 9, 2014 at 9:44am — No Comments
Added by Paul Potratz on April 8, 2014 at 11:50am — No Comments
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.…
Are your emails mobile friendly? The way you structure the layout of your emails and the length of your subject lines are extremely important in determining how well they will perform. Ensure that you are optimizing your email for the maximum click through from mobile users.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.…
Added by Paul Potratz on March 28, 2014 at 12:28pm — No Comments
Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.
Added by Paul Potratz on March 25, 2014 at 12:31pm — No Comments
In today’s digital space, marketers are shifting their budgets from “interruption” advertising. This is why Palm Beach County Affordable SEO is so critical to the success of local auto, boat, motorcycles and boat dealers. An SEO firm can help you create an inbound marketing campaign that will render your…Continue
Added by Fred G. Slabine on March 19, 2014 at 12:48pm — No Comments
In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to…Continue
Added by Mike Gorun on March 18, 2014 at 10:41am — No Comments
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…Continue
Added by Scott T Joseph on March 18, 2014 at 8:52am — No Comments
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…Continue
Added by Scott T Joseph on March 12, 2014 at 4:30pm — No Comments
Auto/Mate Dealership Systems is conducting a survey and is inviting auto dealer personnel to participate. Where do you get your news and information about the auto industry? We appreciate your input! Participants who complete the survey will be entered into a drawing to win a $300 Visa gift card. In the time it takes to finish your cup of coffee, you could be entered to win!
Added by Mike Esposito on March 12, 2014 at 1:53pm — No Comments
Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges…Continue
Added by Richard Holland on March 6, 2014 at 10:41am — No Comments
Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.
Added by Paul Potratz on March 4, 2014 at 11:49am — No Comments
ALBANY, N.Y. – March 3rd, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerSocket, a leading provider of Customer Relationship Management (CRM) software to auto retailers, has completed integration with Auto/Mate's dealership management system (DMS). Dealers using both Auto/Mate and DealerSocket solutions will benefit from improved sales efficiency with real-time, bi-directional updates of customer, vehicle…Continue
Added by Mike Esposito on March 3, 2014 at 10:24am — No Comments
Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.…