Agent, you've been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.
When your dealership’s website opens on a browser, what is the first thing customers see?…Continue
Added by Lisandra Ramos on September 15, 2014 at 3:35pm — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--September 8th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today announced the availability of VidMail, a video email marketing tool that makes it easy for auto dealer personnel to create customized videos for lead inquiries without ever having to leave their desk. Video emails are a proven way to increase open rates, click-throughs and…Continue
Added by Brian Cox on September 8, 2014 at 11:15am — No Comments
Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…Continue
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – August 25th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it will be hosting its first annual User Summit for auto dealer clients on Friday, September 19th in Albany, NY. More than sixty dealers and managers from dealerships around the country are scheduled to attend, where they will learn the newest features of Auto/Mate's dealership management system…Continue
Added by Mike Esposito on August 25, 2014 at 1:21pm — No Comments
It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page. If the searcher is not taken directly to the content they are seeking, they are…Continue
Added by Brian Cox on August 25, 2014 at 7:15am — No Comments
Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. How about walking into your bank and having the ATM talk with you and then give you a…Continue
Added by Richard Holland on August 21, 2014 at 8:01am — No Comments
Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership…Continue
Added by Timmy D. James on August 19, 2014 at 8:48am — No Comments
Today's Daily Tune Up @CarBizToday http://bcove.me/lahzhkit on the effects of being negative around customers.
Added by Jeff Cowan on August 15, 2014 at 6:40pm — No Comments
Uncle Carl, who owned a chain of stores in Indiana, said it best. "Show up to work right on time and set yourself up for mediocrity. Show up 5 minutes early and you create job security; 15 minutes early and you will likely someday be in management; 30 minutes early and you will likely own the company someday."
Uncle Carl's advice is sound. How many times have you shown up early and had people waiting, or witnessed someone pulling in at quitting time, as the rest of the staff…Continue
Added by Jeff Cowan on August 13, 2014 at 12:27pm — No Comments
There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…Continue
Added by Mike Gorun on August 12, 2014 at 8:38am — No Comments
ALBANY, N.Y. – August 11th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) is celebrating its fortieth anniversary as a leader in dealership management system (DMS) technology. Auto/Mate was originally developed as an F&I system and was introduced to auto dealerships by Wang Laboratories in 1974. Over the past forty years Auto/Mate has evolved into one of the industry's premier DMS solutions and has twice been voted the "highest…Continue
Added by Mike Esposito on August 11, 2014 at 11:44am — No Comments
The adage “two brains are better than one” has long been used to think through matters and solve problems. And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.
As an example; the government has…Continue
Added by Richard Holland on August 7, 2014 at 9:23am — No Comments
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…Continue
Added by Paul Potratz on August 5, 2014 at 10:43am — No Comments
So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's…Continue
Added by Paul Potratz on August 1, 2014 at 4:30pm — No Comments
Added by Misti Miller on July 31, 2014 at 10:35am — No Comments
Stop valuing quantity over…Continue
Added by Paul Potratz on July 30, 2014 at 11:51am — No Comments
ALBANY, N.Y. – July 28th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com), a premier dealership management system (DMS) provider, has received a "Platinum" award in the 2014 Auto Dealer Monthly Dealers' Choice Awards. This year marks the first time that Auto/Mate was honored with a top ranking in the magazine's annual award program that recognizes the industry's best product and service providers as selected by hundreds of…Continue
Added by Mike Esposito on July 28, 2014 at 9:27am — No Comments
You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.
On this week's…Continue
Added by Paul Potratz on July 25, 2014 at 12:37pm — No Comments
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…Continue
Added by Paul Potratz on July 22, 2014 at 11:25am — No Comments
Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.
This week on Hard…
Added by Paul Potratz on July 18, 2014 at 2:43pm — No Comments