All Blog Posts Tagged 'dealership' (423)

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…

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Added by Brian Cox on April 24, 2015 at 8:17am — 1 Comment

Twitter Can Be Used For Business Branding?

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program, people send short…

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Added by Jon Floyd on April 22, 2015 at 7:30am — No Comments

Toyota Dealers Get Special Pricing For Internet Sales 20 Group 3 Day Workshop - New York - May 18-20


http://www.internetsales20group.com 856-546-2440

Toyota Dealers Get Special Pricing For Internet Sales 20 Group 3 Day Workshop 

Added by Sean V. Bradley on April 21, 2015 at 12:36pm — No Comments

Best Lead Generation Practices for Dealerships

There are many auto dealerships that have since set up base in various parts of the world. All of these dealerships want to attract the attention of their customers. To be able to achieve this, most of them have decided to venture into the internet. They have websites…

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Added by Fred G. Slabine on April 13, 2015 at 1:00pm — No Comments

Live Video Walkarounds: Are they Worth the Effort?

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.

 

In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not…

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Added by Timmy D. James on April 13, 2015 at 9:11am — 1 Comment

Auto/Mate Releases Free eBook: "The Auto Dealer's Ten-Step Guide To Creating Customer Loyalty"

ALBANY, N.Y. – April 6th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Creating Customer Loyalty: No Customer Loyalty Program Needed!" The eBook shares management and leadership principles proven to increase customer loyalty and generate higher profits, such as focusing on employee…

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Added by Mike Esposito on April 6, 2015 at 11:14am — No Comments

Auto/Mate and DealerPeak Integrate DMS and CRM Solutions, Boosting Profits For Enterprise Dealer Groups

ALBANY, N.Y. – March 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerPeak, a leading provider of enterprise Customer Relationship Management (CRM), lead management and website solutions to auto retailers, has completed integration with Auto/Mate's Dealership Management System (DMS). Auto dealership groups using both Auto/Mate and DealerPeak…

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Added by Mike Esposito on March 23, 2015 at 8:59am — No Comments

Chevrolet Dealership – What to Look For to Select a Reliable One

Chevrolet is one of the most high-end and classy vehicles that has gained immense popularity worldwide since the time it was first introduced in the market. It is a cherished dream for many to drive around in the luxury and sophistication of a spectacular Chevrolet. Before you make a purchase however, you need to obtain some noteworthy information regarding the vehicle you dream of owing.



Here are some facts worth knowing before purchasing a Chevrolet…

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Added by Eastside Chevrolet Buick GMC on March 19, 2015 at 5:47am — No Comments

Top 3 In-Store Digital Shopping Myths Debunked

The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?

What they discovered:



Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…

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Added by Josh Knutson on March 17, 2015 at 10:53am — No Comments

Auto/Mate's Dave Druzynski to Present "Social Media In Hiring And Employment" At Innovative Dealer Summit

ALBANY, N.Y. – March 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced that Dave Druzynski, Director of Human Resources at Auto/Mate, will present "Social Media in Hiring and Employment" at the upcoming Innovative Dealer Summit in Denver, CO on April 7th and 8th, 2015. In his presentation Druzynski will share the current laws and practices that impact a dealership's use of social media in the hiring process.…

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Added by Mike Esposito on March 16, 2015 at 11:25am — No Comments

Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…

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Added by Timmy D. James on March 16, 2015 at 9:04am — 2 Comments

The Cost of Using Multiple Marketing Companies

One cost-cutting strategy that should be considered by every dealership is to reduce or eliminate overlap in vendor services. Utilizing multiple marketing vendors, all with overlapping services and all communicating with your customers, is not a good strategy.

This type of overlap can cost thousands of…

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Added by John J Bottone on March 12, 2015 at 8:30am — No Comments

Car Shopping Insights: Loyalty to Dealership

A recent study on customer loyalty to dealership revealed interesting insights into the behavior of automotive shoppers.

Customer data, compiled from car buyers of varying ages, gender, geographic location, and media consumption, aimed to measure the impact of these factors on customer loyalty in the automotive industry. After studying dealership customer media surveys since 2006 and reviewing more than 73,300 media usage surveys, Mudd Advertising concluded that differences in age,…

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Added by Britt Bischoff on March 2, 2015 at 2:30pm — No Comments

Auto/Mate Integrates Dealership Management System with VinSolutions' Sales & Service Marketing Platform

Real-time data delivery improves customer service & retention opportunities for auto dealers 

ALBANY, N.Y. – February 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it has integrated its dealership management solution (DMS) with VinSolutions' (www.vinsolutions.com) all-in-one management, sales and service…

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Added by Mike Esposito on February 23, 2015 at 12:12pm — No Comments

What Does Cheating Teach Your Employees?

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an…

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Added by Richard Holland on February 19, 2015 at 9:20am — No Comments

Conversation Marketing: The Web is a Table for Two

We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.

I was actually reading a Contently article called “…

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Added by Lisandra Ramos on February 16, 2015 at 2:59pm — No Comments

Mike Esposito to Present "A Better Way to Customer Loyalty" to Auto Dealers Attending INSIGHT15

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the…

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Added by Mike Esposito on February 16, 2015 at 10:05am — No Comments

The Four Buckets of Customers

We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagues and acquaintances. Most people tend to act differently depending on which group they are surrounded by at any…

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Added by Richard Holland on February 12, 2015 at 8:05am — No Comments

Playing to Customers Emotions in Marketing Works

I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch,…

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Added by Timmy D. James on February 4, 2015 at 8:57am — No Comments

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