Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
Added by Paul Potratz on February 24, 2017 at 2:51pm — No Comments
Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:…Continue
Added by Devin Koskan on February 24, 2017 at 8:36am — No Comments
No matter the business niche, texting is currently a must, and it promises to continue being useful for years to come. The advantages of texting are numerous, but in a sea of texting apps, it is hard to choose one for your dealership.
“Will it meet my needs? What if…Continue
Added by Thomas F. Jung on February 23, 2017 at 3:10am — No Comments
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.
The all-inclusive 2017 US Women’s Car Dealer Report shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.
It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.
Dealers that are taking action to market, to engage and to set forth a plan…Continue
Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!
Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.…Continue
Added by Paul Potratz on February 22, 2017 at 10:02am — No Comments
By: Laura Madison, National Director of Sales at Alan Ram's Proactive Training Solutions
The most frequent question I get asked by salespeople who want to use social media to sell cars is, “where…Continue
Added by Alan Ram on February 21, 2017 at 12:03pm — No Comments
One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.
Added by Mike Gorun on February 21, 2017 at 8:54am — No Comments
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.
Consider this… there was once…Continue
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on February 14, 2017 at 5:39pm — No Comments
One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the…Continue
Added by Ujj Nath on February 13, 2017 at 8:20am — No Comments
Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?
On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. …Continue
Added by Paul Potratz on February 7, 2017 at 5:04pm — No Comments
Today’s reality regarding real-time communication is proven in the data. On average smartphone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt younger users skew the data, but even people aged 55 to 64 text on average 80 times per…Continue
Added by Thomas F. Jung on February 7, 2017 at 2:59am — No Comments
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…Continue
When someone considers buying a new vehicle, they are probably not very concerned about advertising gimmicks. Consumers are generally aware that manufacturers will say positive things about their models. Most consumers are therefore more likely to listen to what friends and family or even other reviewers have to say about a model. Word-of-mouth is more powerful than an advertisement. If an uncle says that a mechanic is reliable and trustworthy, the consumer is more likely to go there. The…Continue
Added by Matthew Young on February 6, 2017 at 4:24am — No Comments
Great news! Pinterest is now testing search ads with keywords and shopping tools.
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.
On this week's Hard Facts, Samantha gives you creative pointers and other marketing…Continue
Whether you are the biggest shipper of PCs worldwide, a local bakery, or a small Mid-Western car dealership – you need to provide your customers with the best service support – and resolve all emerging issues in almost an instant.
Why? Your clients are demanding it.
SMS and other …Continue
Added by Thomas F. Jung on February 1, 2017 at 5:45am — No Comments
In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis, the more likely a customer is to continue to do business and remain loyal.
However, according to…Continue
Added by Mike Gorun on January 31, 2017 at 8:47am — No Comments
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal…Continue
Auto/Mate Presented with ‘Top Rated' award for Dealer Satisfaction in Dealership Management System (DMS) Category
Added by Mike Esposito on January 27, 2017 at 3:16pm — No Comments
New Orleans, LA – January 27th, 2017 – Auto/Mate Dealership Systems announced today that Keiser University, based in West Palm Beach, FL, selected…Continue
Added by Mike Esposito on January 27, 2017 at 8:30am — No Comments