This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…Continue
Added by Timmy D. James on April 29, 2016 at 9:23am — No Comments
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70% less likely to leave the article once they’re there.
Watch this week's Hard Facts now for more info!…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all…Continue
Added by Alexia E Henson on April 28, 2016 at 8:29am — No Comments
Added by Paul Potratz on April 26, 2016 at 3:56pm — No Comments
Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.
Social media reach has decreased, digital marketing is ever more challenging…Continue
Added by Mike Gorun on April 26, 2016 at 8:38am — No Comments
Added by Mike Esposito on April 25, 2016 at 10:03am — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…
Added by Paul Potratz on April 22, 2016 at 2:45pm — No Comments
The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.
Most consumers do still participate in their…Continue
Added by Mike Gorun on April 22, 2016 at 8:58am — No Comments
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…Continue
Added by Anne Fleming on April 20, 2016 at 4:30pm — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank Tuesday ideas!…
Added by Paul Potratz on April 19, 2016 at 4:45pm — No Comments
Businesses in every industry are using the Internet to increase their visibility and gain more loyal customers. Online advertising is a tool that you cannot afford not to use. By establishing an official company website, you…Continue
Added by Roy Revill on April 13, 2016 at 5:30pm — No Comments
Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by …Continue
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC (in descending order, with sales volume sourced and provided by GoodCarBadCar.net).
The report includes intel about what women have experienced while shopping, buying and servicing their…Continue
Added by Anne Fleming on April 6, 2016 at 1:44pm — No Comments
It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone,…Continue
Added by Mike Gorun on March 29, 2016 at 8:25am — No Comments
With Google's new robust analytic platform, you'll be able to handle all of your tracking needs. By watching this week's Hard Facts, you'll have all the information you need to succeed with Google Analytics 360.
Samantha will cover all 8 tools that are included in the entire suite.
How will you use them to benefit your business?…Continue
Added by Paul Potratz on March 25, 2016 at 4:30pm — No Comments
In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced…Continue
Added by Paul Moran on March 25, 2016 at 9:02am — No Comments
Albany, N.Y. – March 22nd, 2016 – Auto/Mate Dealership Systems today introduced a completely redesigned payroll application for auto dealers, located within the Accounting Suite of its dealership management system (DMS). The new payroll application includes a host of new features that streamline and expedite the payroll process.
"We asked our customers and prospects what their biggest challenges were when they process payroll, then…Continue
Added by Mike Esposito on March 22, 2016 at 11:14am — No Comments
Whether it’s an unhappy customer in the service drive because the repair is taking too long; or a customer in sales for 4 long hours attempting to buy a car and less than happy as a result; or a customer making a post-purchase call to report issues with a vehicle they just purchased; dealership managers can sometimes…Continue
Added by Mike Gorun on March 22, 2016 at 8:56am — No Comments
How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment? Are you confident your departments meet the needs of women, who now buy half of all cars and influence 80% of the purchases?
Adapting to change to Surge ahead of the Competition
Today’s information-driven world allows dealerships to collect and analyze customer intel to help fine-tune sales and service…
Added by Anne Fleming on March 16, 2016 at 12:40pm — No Comments
In this age of always-connected consumers seeking instant gratification 24 hours per day, consumer engagement and the customer experience are more important than ever in order to earn that elusive thing: Customer Loyalty. Consumers are more independent than ever before. They’re tired of chasing automated phone systems…Continue
Added by Mike Gorun on March 15, 2016 at 11:21am — No Comments