Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership…Continue
Added by Timmy D. James on August 19, 2014 at 8:48am — No Comments
Today's Daily Tune Up @CarBizToday http://bcove.me/lahzhkit on the effects of being negative around customers.
Added by Jeff Cowan on August 15, 2014 at 6:40pm — No Comments
Uncle Carl, who owned a chain of stores in Indiana, said it best. "Show up to work right on time and set yourself up for mediocrity. Show up 5 minutes early and you create job security; 15 minutes early and you will likely someday be in management; 30 minutes early and you will likely own the company someday."
Uncle Carl's advice is sound. How many times have you shown up early and had people waiting, or witnessed someone pulling in at quitting time, as the rest of the staff…Continue
Added by Jeff Cowan on August 13, 2014 at 12:27pm — No Comments
There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…Continue
Added by Mike Gorun on August 12, 2014 at 8:38am — No Comments
ALBANY, N.Y. – August 11th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) is celebrating its fortieth anniversary as a leader in dealership management system (DMS) technology. Auto/Mate was originally developed as an F&I system and was introduced to auto dealerships by Wang Laboratories in 1974. Over the past forty years Auto/Mate has evolved into one of the industry's premier DMS solutions and has twice been voted the "highest…Continue
Added by Mike Esposito on August 11, 2014 at 11:44am — No Comments
The adage “two brains are better than one” has long been used to think through matters and solve problems. And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.
As an example; the government has…Continue
Added by Richard Holland on August 7, 2014 at 9:23am — No Comments
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…Continue
Added by Paul Potratz on August 5, 2014 at 10:43am — No Comments
So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's…Continue
Added by Paul Potratz on August 1, 2014 at 4:30pm — No Comments
Added by Misti Miller on July 31, 2014 at 10:35am — No Comments
Stop valuing quantity over…Continue
Added by Paul Potratz on July 30, 2014 at 11:51am — No Comments
ALBANY, N.Y. – July 28th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com), a premier dealership management system (DMS) provider, has received a "Platinum" award in the 2014 Auto Dealer Monthly Dealers' Choice Awards. This year marks the first time that Auto/Mate was honored with a top ranking in the magazine's annual award program that recognizes the industry's best product and service providers as selected by hundreds of…Continue
Added by Mike Esposito on July 28, 2014 at 9:27am — No Comments
You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.
On this week's…Continue
Added by Paul Potratz on July 25, 2014 at 12:37pm — No Comments
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…Continue
Added by Paul Potratz on July 22, 2014 at 11:25am — No Comments
Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.
This week on Hard…
Added by Paul Potratz on July 18, 2014 at 2:43pm — No Comments
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…
Added by Paul Potratz on July 15, 2014 at 11:58am — No Comments
The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…Continue
Added by Paul Potratz on July 11, 2014 at 12:09pm — No Comments
Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…Continue
Added by Richard Holland on July 10, 2014 at 8:38am — No Comments
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…
Added by Paul Potratz on July 8, 2014 at 12:09pm — No Comments
Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns.
On this episode of …Continue
Added by Paul Potratz on July 4, 2014 at 10:00am — No Comments
Happy Fourth of July!
Hello, Jeff Cowan here.
I love the 4th of July and everything it stands for. It is the pinnacle of summer. It’s family, it's friends, and it's fun.
From the celebration of the very first one, our forefathers new the 4th of July would be a date that would be celebrated indefinitely. As a matter of fact, John Adams, in a letter to his wife Abigail, said this about the 4th of July, once the declaration of independence was signed and passed by the…Continue
Added by Jeff Cowan on July 2, 2014 at 2:30pm — No Comments