It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification. But, people simply don’t read recall notices, they discard them as junk…Continue
Added by Chris Miller on June 22, 2018 at 9:56am — No Comments
These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they look terrible. I’m sure you have seen them and know what I…Continue
Added by John Wingle on June 22, 2018 at 9:48am — No Comments
In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more…Continue
Added by Steve White on June 21, 2018 at 10:14am — No Comments
On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.
In addition to acquiring new service…Continue
Added by Scot Eisenfelder on June 21, 2018 at 9:47am — No Comments
Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?
Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…Continue
Added by Anne Fleming on June 20, 2018 at 12:30pm — No Comments
In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough.…Continue
Added by Chris Miller on June 18, 2018 at 9:57am — No Comments
Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential! What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop surveyed our subscribed…Continue
Added by Doug Van Sach on June 18, 2018 at 9:45am — No Comments
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…
Added by Timmy D. James on June 14, 2018 at 11:53am — No Comments
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent customer experience, make it convenient for the customer to interact with…Continue
Added by sara callahan on June 14, 2018 at 9:32am — No Comments
Change the game at your dealership by bridging the gap between the experience your customer has shopping for a car online and what they experience when they show up at your dealership. Are you ready to get SAVY? Visit www.easycare.com/LearnToLeadSAVY to learn more and schedule a demo. …Continue
Added by Dave Anderson on June 13, 2018 at 5:07pm — No Comments
If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow.
Of course, size matters when it comes to many things in…Continue
Added by Ujj Nath on June 11, 2018 at 9:35am — No Comments
National research shows that women use car dealer reviews 50% more than men. Additionally, women are…Continue
Added by Anne Fleming on June 6, 2018 at 12:37pm — No Comments
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.
This is despite the fact that nearly all dealerships now have an…Continue
Added by Scot Eisenfelder on June 5, 2018 at 9:27am — No Comments
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation after generation. Then the Internet…Continue
Added by Steve White on May 31, 2018 at 9:34am — No Comments
Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when you do, explaining your idea…Continue
Added by sara callahan on May 24, 2018 at 9:48am — No Comments
We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention.
Added by Scot Eisenfelder on May 23, 2018 at 9:51am — No Comments
I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…Continue
Added by Ujj Nath on May 21, 2018 at 10:03am — No Comments
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of…Continue
Added by Steve White on May 21, 2018 at 9:46am — No Comments
As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short. Following email deliverability best practices is more than making sure your customers receive your emails—it’s making sure that your emails aren’t…Continue
Added by Graham Annett on May 18, 2018 at 9:53am — No Comments
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity. That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers…Continue
Added by Chris Miller on May 18, 2018 at 9:29am — No Comments