Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!
The classic definition of marketing…Continue
Added by sara callahan on February 16, 2018 at 10:17am — No Comments
Added by Wendell Hardy on February 16, 2018 at 9:54am — No Comments
January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was…Continue
Added by Chris Miller on February 15, 2018 at 8:10am — No Comments
I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create…Continue
Added by Timmy D. James on February 15, 2018 at 7:54am — No Comments
If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies…Continue
Added by Ujj Nath on February 13, 2018 at 9:02am — No Comments
Added by Mike Gorun on February 13, 2018 at 9:02am — No Comments
Added by Scot Eisenfelder on February 12, 2018 at 9:21am — No Comments
Added by Chris Miller on February 8, 2018 at 9:11am — No Comments
Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.
Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…Continue
Added by Anne Fleming on February 7, 2018 at 1:13pm — No Comments
Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…
Added by Bill Wittenmyer on February 7, 2018 at 9:44am — No Comments
Added by Scot Eisenfelder on February 7, 2018 at 9:33am — No Comments
We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone…Continue
Added by Ujj Nath on February 6, 2018 at 10:00am — No Comments
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have…Continue
Added by Mike Gorun on February 6, 2018 at 9:30am — No Comments
Added by Timmy D. James on February 2, 2018 at 9:57am — No Comments
Added by Mike Gorun on January 30, 2018 at 9:22am — No Comments
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.
Well, what are consumers doing now?
Added by Ujj Nath on January 30, 2018 at 9:12am — No Comments
Added by Steve White on January 26, 2018 at 9:55am — No Comments
Added by sara callahan on January 24, 2018 at 9:30am — No Comments
Added by Mike Gorun on January 23, 2018 at 10:01am — No Comments