Does your business depend on making sales? Watch this video if you struggle with:
Added by Paul Potratz on May 23, 2017 at 4:33pm — No Comments
Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that…Continue
Added by Mike Gorun on May 23, 2017 at 9:59am — No Comments
In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…Continue
Added by Steve White on May 23, 2017 at 9:43am — No Comments
Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.
There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!…Continue
Added by Paul Potratz on May 19, 2017 at 2:25pm — No Comments
While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors…Continue
Added by Ujj Nath on May 19, 2017 at 9:30am — No Comments
If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance…Continue
Added by Josh Blick on May 18, 2017 at 9:47am — No Comments
The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.
But think for a just a second…Continue
Added by Bill Wittenmyer on May 17, 2017 at 9:00am — No Comments
Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!
We’d love to hear what you have to say. Comment below and follow us on…Continue
Added by Paul Potratz on May 16, 2017 at 4:44pm — No Comments
Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to…Continue
Added by Mike Gorun on May 16, 2017 at 8:41am — No Comments
When your service advisor team needs answers quickly and wants to avoid phone tag then texting is today’s solution. A text is responded to, on average, within 3 minutes – email and phone voice mail cannot complete.…Continue
Added by Thomas F. Jung on May 16, 2017 at 3:48am — No Comments
What do you do for a living? Whether it’s marketing or building a business, your business needs clients to survive.
If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of my top 5 marketing tools that you’re probably not using.
The best part is? This tool is nearly free. Watch now. …Continue
Added by Paul Potratz on May 9, 2017 at 4:54pm — No Comments
ALBANY, N.Y. – May 8th, 2017 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its second national Customer User Summit, scheduled for October 11th - 13th in San Antonio, TX. The User Summit spans over three days and features breakout sessions and product experts giving in-depth training on the latest and greatest features of Auto/Mate's dealership management system (DMS).…Continue
Added by Mike Esposito on May 8, 2017 at 9:51am — No Comments
Discover 5 things the 2017 U.S. Women's Car Dealer Report will help you understand your female clientele better in this interview on CBT News with Joe Grubb.…Continue
Added by Anne Fleming on May 5, 2017 at 3:31pm — No Comments
Someone reposted your Facebook video? Now you can take some of their ad dollars.
Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to take control of your content.…Continue
Added by Paul Potratz on May 5, 2017 at 11:44am — No Comments
According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.
Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.
By the Numbers
In auto dealerships when managers hear the question "How's your week going?" they know it's not always a personal question. Someone--usually the General Manager--wants to know whether they're on track to hit goals.
The most reliable source to find out how it's going is to drill down into Key…Continue
Added by Josh Blick on May 3, 2017 at 9:54am — No Comments
Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!
We’d love to hear what you have to say. Comment below and…Continue
Added by Paul Potratz on May 2, 2017 at 1:32pm — No Comments
As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time.
In the automotive industry, a similar shift is happening. Industry disrupters are taking the…Continue
Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.
Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…Continue
Added by Paul Potratz on April 28, 2017 at 2:26pm — No Comments
Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…Continue
Added by Steve White on April 28, 2017 at 9:28am — No Comments