All Blog Posts Tagged 'dealership' (990)

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about…

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Added by Steve White on April 23, 2018 at 9:55am — No Comments

Plugging In: How Electric Vehicles Could Impact Your Service Department

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…

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Added by Chris Miller on April 23, 2018 at 9:40am — No Comments

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and…

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Added by sara callahan on April 19, 2018 at 9:33am — 1 Comment

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target…

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Added by Scot Eisenfelder on April 18, 2018 at 9:42am — No Comments

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.

1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their…

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Added by Anne Fleming on April 18, 2018 at 9:00am — 1 Comment

Another Big Disruptor is Joining the Automotive World

As an industry, we’re witnessing the largest shift and money grab in history -- from the likes of Carvana, Blinker, and Fair, to the possible entrance of Amazon into car buying.

 

And now, another huge retail company has decided to jump in… but in a way that dealers may be…

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Added by Ujj Nath on April 17, 2018 at 9:39am — No Comments

Yield Management: What We Can Learn From Airlines

If you have flown recently there are two unescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are…

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Added by Scot Eisenfelder on April 11, 2018 at 9:53am — No Comments

“Why status-quo” is a mindset that will Kill your Dealership

If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action. With today's evolving retail world where consumer’s can order oil and battery changes on Amazon, I’m sure there are many more changes that Amazon is hatching for the…

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Added by Ujj Nath on April 11, 2018 at 9:27am — No Comments

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an…

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Added by Steve White on April 10, 2018 at 9:38am — No Comments

myKaarma Raises $15 Million from Kayne Partners to Further Advance Product Development for Auto Dealer Service Departments

LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors, L.P., an alternative investment firm managing $26 billion in assets. The investment will be used to…

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Added by Ujj Nath on April 5, 2018 at 6:49pm — No Comments

Crack the Code for Selling to Women

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they…

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Added by Anne Fleming on April 4, 2018 at 9:58pm — No Comments

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and not necessarily for service. Additionally, it’s…

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Added by Scot Eisenfelder on April 4, 2018 at 9:43am — No Comments

Customer Interaction App Helps Mercedes Benz of North Palm Beach Build Trust and Loyalty with Service Customers

LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of North Palm Beach stopped using their regular phone system in service and now puts every call, text and email through myKaarma. The system keeps a record of every customer interaction, is fully searchable…

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Added by Ujj Nath on April 2, 2018 at 9:30am — No Comments

The Future of your Service Department

There is nothing more frustrating to a customer than being told a repair will take X amount of time - only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Customers come in for one thing and, during the multi-point inspection,…

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Added by Chris Miller on March 30, 2018 at 9:21am — No Comments

Think Efficiency isn’t the Answer? Check out this Story!

According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability…

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Added by Ujj Nath on March 29, 2018 at 9:49am — No Comments

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges:…

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Added by Scot Eisenfelder on March 29, 2018 at 9:30am — No Comments

Is Digital Retailing Really a Good Thing for Dealers?

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…

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Added by Mike Gorun on March 27, 2018 at 9:07am — No Comments

Trust is the #1 Factor!

Your Trust Dashboard Part 2

In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a nebulous…

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Added by Anne Fleming on March 21, 2018 at 8:00am — 2 Comments

How to Capture More Service Potential from Current Customers

By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are driving initial service visits. Increased CPO volume has…

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Added by Scot Eisenfelder on March 20, 2018 at 10:08am — No Comments

Rewards Programs Mean More than Just Rewards

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them.

 

The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other things that come…

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Added by Mike Gorun on March 20, 2018 at 9:54am — No Comments

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Technician Certifications Matter

Posted by AWN INC on April 24, 2018 at 4:36pm 0 Comments

30-Second…

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ELEAD1ONE Releases Free eBook: The Auto Dealer’s Guide to Digital Retailing

Posted by Bill Wittenmyer on April 24, 2018 at 12:48pm 0 Comments

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an…

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Success in Professional Sales Podcast: Episode 25- Never Stop Dating Your Customers

Posted by Jeff Cowan on April 24, 2018 at 12:00pm 0 Comments

This week, Jeff discusses a golden sales rule: never stop dating your customers! By "dating", you are staying loyal, engaged, building rapport, and showing expert salesmanship. Some simple ways include writing a handwritten thank you note, making…

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The Game Changer Performer

Posted by Dave Anderson on April 24, 2018 at 11:48am 0 Comments

Game changers consistently bring higher levels of effort, energy, enthusiasm, excellence, passion, attitude, focus, and integrity to all they do. In this new podcast episode Dave shares areas where game changers, and aspiring game changers alike,…

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