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All Blog Posts Tagged 'dealership' (706)

Will you be at the trade show?

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.…

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Added by Paul Potratz on January 20, 2017 at 2:54pm — No Comments

Your Service Competition isn’t Other Dealers – It is Joe across the Street

Customers generally get their vehicle serviced close to home or work. Dealers are lucky that customers feel they should bring their new cars back to the same store when there are warranty issues. They have…

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Added by Ujj Nath on January 20, 2017 at 9:03am — 1 Comment

Consumers Now Shop Online. Is YOUR Dealership Ready?

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.

 

As the Internet…

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Added by Devin Koskan on January 19, 2017 at 8:06am — No Comments

Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

 

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…

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Added by Timmy D. James on January 19, 2017 at 7:49am — No Comments

Top 17 Items on Womens New Years Wish List

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.

At The Dealership

1. Buying a car in a relaxed, zero pressure environment.

2. Child care made available during the test drive and negotiation process.

3. A 3-day return…

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Added by Anne Fleming on January 18, 2017 at 1:19pm — 1 Comment

Why Recalls Won’t Ever Go Away: Part 1

Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t…

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Added by Chris Miller on January 18, 2017 at 11:32am — 1 Comment

How Is Your Business Making a Difference? Your Customers Want to Know.

Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.

 

Cause-based efforts…

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Added by Mike Gorun on January 17, 2017 at 8:34am — 1 Comment

The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.

On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…

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Added by Paul Potratz on January 13, 2017 at 4:58pm — No Comments

Give Service Advisors a Break – It’s Time to Reduce the Noise

Many dealers and managers outside of the service department don’t realize how incredibly busy a service advisor (SA) is throughout their day. Keep in mind that these are front-line employees dealing directly with your customers. They have an extremely important role in the dealership. In fact, it could be argued that a…

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Added by Ujj Nath on January 10, 2017 at 9:12am — 2 Comments

Video Isn’t Only for Marketing

When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the…

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Added by Timmy D. James on January 9, 2017 at 10:30am — No Comments

Google Tax: Should you turn off Branded Paid Search Keywords?

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it.

So what is “Google…

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Added by Steve White on January 9, 2017 at 9:38am — No Comments

3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…

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Added by Paul Potratz on January 6, 2017 at 4:52pm — No Comments

Surviving the Customer Loyalty Tailspin

Today, the Big 3 automakers account for only 44% of the market – a 26% decline from 2 and a half decades ago. In this short amount of time, consumer loyalty is no longer within reach, as the average customer retention rate across the industry has sunk below 50%. This amounts to dealers losing more than half of their…

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Added by Doug Van Sach on January 6, 2017 at 9:25am — 1 Comment

Why Worry: Disrupting the Disrupters

The customer experience at your dealership is more important than ever before. With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France just sold a…

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Added by Mike Gorun on January 3, 2017 at 8:30am — No Comments

2rdby1j5d8g3l The Mar-Kee Group’s David Martin to Present Handling Objections Workshop at NADA

January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference &…

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Added by 2rdby1j5d8g3l on January 2, 2017 at 10:30am — No Comments

Omni Channel F&I or Die

The Emergence of the Digital Dealership

Over the years I’ve helped numerous sales and service departments evolve to meet the needs of today’s tech savvy digital shoppers. While none have been bold enough to launch a completely digital sales process, it’s certainly on their radar as most of them realize they will have to change in order to survive.

So why isn’t F&I evolving?

Want to make enemies in an F&I…

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Added by James De Luca on December 28, 2016 at 8:44pm — No Comments

Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.…

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Added by Paul Potratz on December 23, 2016 at 10:22am — 1 Comment

Inflatable Gorillas or Videos?

Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional presentation while being able to emotionally connect with and excite the customer into making that…

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Added by Timmy D. James on December 22, 2016 at 9:07am — 1 Comment

Surprise and Delight EVERYONE, Customer or Not!

What would you do if a customer was injured at your dealership and you were at fault? I don’t mean serious injury or anything like that. Perhaps just a bump or scrape? Most businesses would apologize or, at the very least acknowledge the mishap to the customer. Perhaps send some flowers or a gift card. You certainly…

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Added by Mike Gorun on December 20, 2016 at 9:41am — No Comments

Puttin’ On the Ritz

I was on a trip to New York and met up with a friend of mine (full disclosure: also a happy customer) Richard Hesse, the Dealer Principal at Mercedes-Benz of Nanuet. He has a simple mantra: “It's not…

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Added by Ujj Nath on December 20, 2016 at 8:48am — No Comments

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Blog Posts

5 IMPORTANT TYPES OF FLUIDS THAT KEEP YOUR RV IN GOOD HEALTH

Posted by Linda Wilson on January 24, 2017 at 2:49am 0 Comments

Your home appreciates in value as it ages; unfortunately, your rig doesn't. But you can increase its resale value by taking good care of it. Neglect the maintenance aspect, and when it is finally the time to sell your rig, you will be left…

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Service Manager – Phoenix RV Dealership

Posted by Craig Lockerd on January 23, 2017 at 8:43pm 0 Comments

RECENT COLLEGE GRADUATES ARE STRONGLY ENCOURAGED TO…

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Things That You Shouldn't Do After a Car Accident

Posted by Simon Hopes on January 23, 2017 at 2:05pm 0 Comments

A car accident is a major problem. That's certainly one of several ways by which it can be described, because it can be several things to people and none of it is good at all. It is also safe to say that it not something that people desire or…

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Five of the Safest Cars on the Road in 2017

Posted by Simon Hopes on January 23, 2017 at 1:39pm 0 Comments

In the automotive industry, safety is vital. Over 30 thousand deaths occur each year in America because of traffic accidents. Traffic related injuries are in the hundreds of thousands each year. For these reasons,…

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