Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges…Continue
Added by Richard Holland on March 6, 2014 at 10:41am — No Comments
Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.
Added by Paul Potratz on March 4, 2014 at 11:49am — No Comments
ALBANY, N.Y. – March 3rd, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerSocket, a leading provider of Customer Relationship Management (CRM) software to auto retailers, has completed integration with Auto/Mate's dealership management system (DMS). Dealers using both Auto/Mate and DealerSocket solutions will benefit from improved sales efficiency with real-time, bi-directional updates of customer, vehicle…Continue
Added by Mike Esposito on March 3, 2014 at 10:24am — No Comments
Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.…
Many dealers are intimidated by the concept of “customer loyalty.” The simple attempt at trying to design and implement a strategy that creates lifetime customers is certainly a daunting one. It takes a lot of work and effort to accomplish this, for sure. However, just like you train your sales…Continue
Added by Richard Holland on February 27, 2014 at 12:03pm — No Comments
Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday.
Added by Paul Potratz on February 25, 2014 at 2:12pm — No Comments
Did you know that 85% of sales are influenced by women? For both sales and service, your strategy to turn women into clients needs to be different and we can show you how.
Get the …
Added by Paul Potratz on February 21, 2014 at 4:02pm — No Comments
Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.
Added by Paul Potratz on February 18, 2014 at 2:18pm — No Comments
ALBANY, N.Y. – February 18th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that TimeHighway has completed integration of its service scheduling solution with Auto/mate's Automotive Management Productivity Suite (AMPS) dealership management system. Auto dealers using both Auto/Mate's DMS and TimeHighway's service scheduling solution will benefit from real-time data exchange between the two…Continue
Added by Mike Esposito on February 18, 2014 at 11:22am — No Comments
Added by Richard Holland on February 13, 2014 at 9:51am — No Comments
Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.
Added by Paul Potratz on February 11, 2014 at 2:59pm — No Comments
There’s one thing that all auto franchises have in common when it comes to service: battling independent auto shops. I’m fairly certain that not a day goes by when you have either a customer on the phone or in person who is price-shopping you with an independent. There are many ways to build value in dealership service…Continue
Added by Richard Holland on February 6, 2014 at 10:06am — No Comments
Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer businesses new ways to reach out to the world and attract new customers – whether that’s through online media, social media platforms, mobile ads or database mining.…Continue
Added by Mike Gorun on February 4, 2014 at 4:08pm — No Comments
Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.…Continue
Added by Paul Potratz on February 4, 2014 at 2:46pm — No Comments
In my last blog, "Why Aren't Your Customers Loyal?" I discussed the connection between customer loyalty and employee happiness. My belief is that many dealers are wasting money on customer loyalty programs if they are not also focused on making their employees happy and on creating a great place to work.
I am proud of the fact that Auto/Mate was recently…Continue
Added by Mike Esposito on January 29, 2014 at 7:46pm — No Comments
Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.…Continue
Added by Paul Potratz on January 28, 2014 at 2:21pm — No Comments
Added by MANNY LUNA on January 24, 2014 at 2:30am — No Comments
I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at. It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us…Continue
Added by J.R. Batchelor on January 22, 2014 at 9:51pm — No Comments
1) It's 6-7 times more expensive to acquire a new customer than to keep an old one - White House Office of Consumer…Continue
Added by Mike Esposito on January 22, 2014 at 12:51pm — No Comments
The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 21, 2014 at 2:31pm — No Comments