Did you know subject lines framed as questions get fewer open rates and replies?
Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the success of your marketing campaign by dropping the exclamation points!
We know it’s hard to break the mold, and…Continue
Added by Paul Potratz on July 1, 2016 at 3:17pm — No Comments
Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.
In retail automotive, video is used very effectively to market dealerships and their…Continue
Added by sara callahan on June 30, 2016 at 10:12am — No Comments
This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the…Continue
Added by Mike Gorun on June 30, 2016 at 9:48am — No Comments
As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to…Continue
Added by Larisa Bedgood on June 30, 2016 at 9:12am — No Comments
Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.
If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.
On this episode, Paul explains how you…Continue
Added by Paul Potratz on June 28, 2016 at 3:31pm — No Comments
Part III: Gather Data to Dominate
Hopefully you’re already convinced social selling has a lot to offer your dealership. In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition. In addition to building relationships with consumers and becoming a top-of-mind resource, by amping up your social media presence, your dealership can glean plenty of useful data that will come in handy when…Continue
Added by Joseph Little on June 28, 2016 at 11:02am — No Comments
Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find…Continue
Added by Alexia E Henson on June 27, 2016 at 9:16am — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject…Continue
Added by Paul Potratz on June 24, 2016 at 1:41pm — No Comments
Well, you know it’s inevitable. Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the…Continue
Added by The Mar-Kee Group on June 24, 2016 at 1:00pm — No Comments
In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…Continue
Added by Chris Miller on June 24, 2016 at 10:35am — No Comments
Part I: Social Selling and Your Bottom Line
There’s serious hype about social selling in every industry, but do you know what it means for your dealership? Do you know how it can impact your sales, your employee engagement, and ultimately your bottom line?
If not, it’s time to take a look. There are several ways social selling can dramatically impact your dealership, and in Part I of this 3-part series, you’ll gain insights that will help you…Continue
Added by Joseph Little on June 21, 2016 at 4:09pm — No Comments
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…Continue
Albany, N.Y. – June 20th, 2016 – Auto/Mate Dealership Systems today announced the full agenda of speakers and presentations for its National Customer User Summit to be held September 19-21, 2016 at the Hilton Chicago/Oak Brook Hills Resort & Conference Center. All sessions offer practical "how to" advice from vendors that integrate with Auto/Mate's dealership management system (DMS), and/or actionable strategies that attendees can take home to…Continue
Added by Mike Esposito on June 20, 2016 at 12:47pm — No Comments
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
Added by Paul Potratz on June 17, 2016 at 12:00pm — No Comments
There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled, we’d be looking at an “estimated” completion date of around 2020. That’s assuming the parts to fix the…Continue
Added by Chris Miller on June 15, 2016 at 9:58am — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…Continue
Added by Paul Potratz on June 14, 2016 at 2:41pm — No Comments
While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community…Continue
Added by Mike Gorun on June 14, 2016 at 8:29am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some…Continue
Added by Paul Potratz on June 10, 2016 at 3:41pm — No Comments
Added by The Mar-Kee Group on June 9, 2016 at 5:00pm — No Comments
Are You Aware of the Untapped Market?
Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.
And among female car buyers, 40% aren’t married.
“There are single, professional females out there that need vehicles, and you…Continue
Added by Anne Fleming on June 8, 2016 at 9:00am — No Comments