Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.
In a …Continue
Added by Mike Gorun on July 18, 2017 at 9:51am — No Comments
Added by Josh Blick on July 13, 2017 at 9:58am — No Comments
Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall…Continue
Added by Chris Miller on July 13, 2017 at 9:43am — No Comments
I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, the frog wins her over, gets that kiss and transforms into the prince he actually…Continue
Added by Ujj Nath on July 12, 2017 at 9:40am — No Comments
As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for…Continue
Added by Thomas F. Jung on July 12, 2017 at 8:59am — No Comments
Added by Steve White on July 11, 2017 at 10:00am — No Comments
Added by Mike Gorun on July 11, 2017 at 9:56am — No Comments
Added by Josh Blick on July 5, 2017 at 9:30am — No Comments
Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to…Continue
Added by Mike Gorun on June 27, 2017 at 9:46am — No Comments
Added by Josh Blick on June 26, 2017 at 10:22am — No Comments
Added by Ujj Nath on June 26, 2017 at 9:50am — No Comments
Added by Timmy D. James on June 22, 2017 at 9:18am — No Comments
Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.
From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.
Which begs a few…Continue
Added by Anne Fleming on June 21, 2017 at 1:12pm — No Comments
Added by Mike Gorun on June 20, 2017 at 9:49am — No Comments
Added by Chris Miller on June 20, 2017 at 9:00am — No Comments
Added by Ujj Nath on June 19, 2017 at 9:30am — No Comments
For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand and if you discover problems, you still have two days to get them cleaned up.
A trial close starts with closing every Repair…
Added by Josh Blick on June 16, 2017 at 9:54am — No Comments
Added by Mike Gorun on June 13, 2017 at 9:41am — No Comments