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All Blog Posts Tagged 'dealership' (625)

A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers…

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Added by Chris Miller on August 26, 2016 at 8:28am — No Comments

Digital Moments and Mobile Tech: Auto Marketing for the Modern Car Shopper

Today’s tech-savvy shopper relies on internet research and mobile technology to make purchasing decisions. Every time potential customers conduct a search, it creates a digital moment ~ a brief, online interaction that answers an immediate question or need.Creating a website that is mobile friendly will help your dealership provide information in response to these moments.  Further, being aware of the major digital moments…

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Added by Mike Snellenberger on August 25, 2016 at 3:00pm — No Comments

Is Your Phone Ringing?

Is your phone ringing off the hook? Probably not.

In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…

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Added by Paul Potratz on August 23, 2016 at 11:29am — 1 Comment

4 Tips for Growing Customer Engagement with Your Dealership

Auto dealerships face a unique challenge when it comes to growing customer engagement. In general, the modern customer is inundated with advertising and people have become adept at tuning out messages. However, your brand has an opportunity to rise to this challenge and can use great rewards programs as a cornerstone of customer engagement. Here’s how:

Deemphasize sales

aboutus

Although it may seem…

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Added by Mike Snellenberger on August 22, 2016 at 10:00am — 2 Comments

Do You Bing Like You Google?

You can’t Bing like you Google.  What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.

Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.…

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Added by Paul Potratz on August 19, 2016 at 11:41am — No Comments

What Marriage Therapists Can Teach About Customer Retention

Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers like your employees, chances are…

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Added by Mike Esposito on August 18, 2016 at 11:13am — No Comments

Five Types of Videos You Must Have Today

Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the year 2018. That’s not too far away.



And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple…

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Added by Timmy D. James on August 18, 2016 at 7:15am — 1 Comment

Auctions and Recalls: Swimming with Sharks

The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as…

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Added by Chris Miller on August 15, 2016 at 10:28am — No Comments

Auto/Mate Integrates DMS with Unotifi, Expanding Auto Dealers' Mobile Relationship Marketing and Customer Retention Abilities

Albany, N.Y. – August 15th, 2016 – Auto/Mate Dealership Systems today announced the integration of its dealership management system (DMS) with Unotifi, a pioneer in mobile relationship marketing and customer retention for auto dealers.

 

Benefits to dealers using both Auto/Mate's DMS and Unotifi solutions include increased data gathering and intelligence about a dealership's…

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Added by Mike Esposito on August 15, 2016 at 9:30am — No Comments

Act, Don’t React to Negative Online Reviews

Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your competition. And it’s…

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Added by sara callahan on August 11, 2016 at 12:16pm — 2 Comments

Close Encounters of the Third Kind: Millennials

In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien. To many dealers, Millennials are very similar. They’re very different from past generations, are far more…

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Added by Gina Reuscher on August 11, 2016 at 11:21am — No Comments

Women Buyers… Show You How they Really Feel

Women are where it’s at when it comes to buying cars! They are also more generous with car dealer review scores!

We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.

With the increased participation of dealers and reviewers alike, its paramount that we…

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Added by Anne Fleming on August 10, 2016 at 4:47pm — No Comments

CrossFit for Dealerships: Building a True Team

If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars.

 

The most obvious friction…

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Added by Mike Gorun on August 9, 2016 at 1:32pm — No Comments

90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online

90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online

This is according to a new survey released by …

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Added by Larisa Bedgood on August 9, 2016 at 8:53am — No Comments

A Big Old Can of Nonsense: Who Needs Loyal Customers Anyways?

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care…

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Added by Arnold Tijerina on August 2, 2016 at 9:00am — 2 Comments

Catch More Customers with a Contagious Sales Event

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as…

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Added by Alexia E Henson on July 29, 2016 at 11:09am — No Comments

5 Ways To Get Your Sales Team Motivated

I just returned from a family vacation in Bali which I visited for the first time in my life. I was somewhat apprehensive about visiting Bali with wife and 3 young kids as I’d heard many “horror” stories of bad experiences that seem to get the…
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Added by Dave Benson on July 27, 2016 at 12:12am — No Comments

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to …

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Added by Larisa Bedgood on July 26, 2016 at 2:23pm — No Comments

Too Many Hands In The Cookie Jar

Hi,

It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and…

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Added by Stan Sher on July 22, 2016 at 3:00pm — No Comments

Modern Communication: What Your Customers Want

Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.  Dealerships are seeing the changes that have been brought on by technology as they see less foot traffic in their dealerships, yet still sell vehicles to consumers who are more educated about what they’re buying.  Now, more than ever, it’s essential to meet shoppers’…

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Added by Joseph Little on July 22, 2016 at 10:11am — No Comments

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5 Tips To Effective Marketing On Your Blog

Posted by Fred G. Slabine on August 29, 2016 at 3:30pm 0 Comments

Your blog is a great avenue that you can use for effectively…

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Quick Lube: A Minor Investment for a Huge Return

Posted by Tom Cannata on August 29, 2016 at 10:08am 0 Comments

In the past, customers were willing to bring their vehicle into a…

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How to Buy New Tyres

Posted by Simon Hopes on August 29, 2016 at 7:51am 0 Comments

Knowing when to replace the tyres in your car is very important. Most manufacturers will advise you to change the tyres after they have been driven over 40,000 kilometres. However, manufacturers don’t take the road or driving conditions into…

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The Best Auto Glass And Windshield Replacement Service

Posted by Samuel on August 29, 2016 at 6:00am 0 Comments

Are you looking for the Auto Glass and Windshield replacement service, you are come for the perfect place. They are offering the professional and the quality service to the customers. If you can get help from this…

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Essay Writing Service Online To Complete Your Assignment Fast

Posted by Samuel on August 27, 2016 at 7:51am 0 Comments

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At present most of the students looking to hire the experienced writers to complete their paper work and assignment work in the proper manner. It is the ideal way to get free from stress along with this you can earn good grades…

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Find the Perfect Fit

Posted by Paul Potratz on August 26, 2016 at 12:38pm 0 Comments

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.…

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