Loading

All Blog Posts Tagged 'dealership' (461)

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…

Continue

Added by David Metter on August 27, 2015 at 12:21pm — No Comments

Don’t Confuse Repeat Customers with Loyal Ones

Today’s customers are fickle creatures -- one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business?

 

According to…

Continue

Added by Mike Gorun on August 25, 2015 at 9:48am — No Comments

8 Things Dealers Can Do To Increase Their Show Rates

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.

 

I thought I…

Continue

Added by David Metter on August 24, 2015 at 8:52am — 1 Comment

A Super Nifty Trick to Make Your Facebook Videos More Effective

Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers)…

Continue

Added by Timmy D. James on August 17, 2015 at 7:05am — No Comments

Goldfish Have Longer Attention Spans Than We Do

Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks.…

Continue

Added by Paul Moran on August 14, 2015 at 9:58am — No Comments

Is Giving Up Profit A Smart Path To Customer Loyalty?

A dealer in Washington state has taken a highly unusual - and unheard of - path to customer retention and loyalty. According to Automotive News, Denver Morford, dealer…

Continue

Added by Mike Gorun on August 10, 2015 at 12:22pm — No Comments

Auto/Mate Does Business Differently; Focusing on Employee Happiness and Doing Right by its Customers

ALBANY, N.Y. – August 10th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a new corporate video that reflects its new marketing initiative, "We Do Business Differently." The goal of the initiative is to raise awareness among auto dealers that Auto/Mate's consistent focus on employee happiness results in a better customer experience for its…

Continue

Added by Mike Esposito on August 10, 2015 at 9:48am — No Comments

FCA Must Buy Back 500,000 Trucks: Opportunity Awaits

In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for…

Continue

Added by Chris Miller on August 7, 2015 at 9:03am — No Comments

Going the Extra Mile to Earn Customer Loyalty

With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership. According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty - mostly attributed to an increased…

Continue

Added by Mike Gorun on August 4, 2015 at 7:19am — No Comments

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.

 

So, how do you get the attention…

Continue

Added by Paul Moran on July 31, 2015 at 9:41am — No Comments

One Isn’t Always the Loneliest Number That You’ll Ever See

In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform…

Continue

Added by Timmy D. James on July 27, 2015 at 9:15am — 1 Comment

Auto/Mate Announces Integration with Autopoint's Service Scheduling and Shop Loading Product Line

ALBANY, N.Y. – July 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Autopoint, a Solera company and a leading provider of revenue and retention solutions for auto dealership service departments, has completed integration of several of its products with Auto/Mate's dealership management system (DMS). Auto/Mate customers now have the ability to access Autopoint's advanced scheduling and shop loading features…

Continue

Added by Mike Esposito on July 27, 2015 at 8:46am — No Comments

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…

Continue

Added by David Metter on July 23, 2015 at 9:24am — No Comments

Auto/Mate Announces Dates for Fall User Summit in Chicago

Attendees who pre-register online by Friday, July 31st can enter to win a free hotel room up to two nights

ALBANY, N.Y. – July 20th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it will be hosting its Fall User Summit in Oak Brook, IL near Chicago on October 12th and 13th, 2015. Auto/Mate's dealership customers are invited to attend the event that features…

Continue

Added by Mike Esposito on July 20, 2015 at 11:11am — No Comments

Facebook Enhances Algorithm to Deliver More Video Content

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion…

Continue

Added by Brian Cox on July 20, 2015 at 9:30am — No Comments

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

 

Marketing today mandates an omni-channel approach. No…

Continue

Added by David Metter on July 16, 2015 at 8:38am — No Comments

Why Real Video Engages Consumers

Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is.  It has, in fact, experienced a growth explosion that is historically unparalleled.  A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises…

Continue

Added by Timmy D. James on July 13, 2015 at 8:35am — 6 Comments

Would You Like White or Red Wine With Your Oil Change?

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…

Continue

Added by Mike Gorun on June 24, 2015 at 9:00am — No Comments

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…

Continue

Added by Brian Cox on June 16, 2015 at 7:17am — No Comments

Monthly Archives

2015

2014

2013

2012

2011

2010

1999

Blog Posts

Best Practices For Gaining New Business

Posted by Paul Potratz on August 29, 2015 at 12:30pm 0 Comments

Our team has outlined 10 tips, tricks, and best practices for…

Continue

5 Ways Car Dealers Can Stand Out on Facebook

Posted by Mark Frost on August 28, 2015 at 4:01pm 0 Comments

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media.…

Continue

72% of Marketers Say Social Media Helps Build Loyal Fans

Posted by Joseph Little on August 28, 2015 at 12:59pm 0 Comments

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses…

Continue

How Retaining Customers Will Increase Sales

Posted by Paul Potratz on August 28, 2015 at 12:00pm 0 Comments

No doubt you have heard the saying “happy wife, happy life”,…

Continue

Developing Content To Generate Sales

Posted by Paul Potratz on August 28, 2015 at 10:57am 0 Comments

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your…

Continue

You Can't Miss This!

Posted by Mark Tewart on August 28, 2015 at 9:00am 0 Comments

Title: Pricing - How to price your inventory and how to handle price objections

 

Description: Hear from a dealer Danny Benites and a trainer Mark Tewart. You will learn how to price your cars and how you can justify this pricing …

Continue

weekly newsletters

dE Sponsor

© 2015   Created by DealerELITE.

Badges  |  Report an Issue  |  Terms of Service