Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly live in a super connected world, people are, in fact, less connected than ever. We communicate…
ContinueAdded by Timmy D. James on March 16, 2018 at 9:44am — No Comments
Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades? Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re watching entire industries pretty much go out of business or forced into radical change because of companies that…
ContinueThe never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.
As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and services. Businesses are constantly on their feet…
ContinueAdded by Mike Gorun on March 13, 2018 at 9:54am — No Comments
Retaining a position is always harder than achieving it. This applies to sports, life, culture, and of course – the automotive industry. Every business has its specific features; however, what we all strive for is to keep our customers happy. Every dealership today needs to meet consumer expectations even before they show up in the store.…
ContinueAdded by Thomas F. Jung on March 12, 2018 at 8:40am — No Comments
New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey
Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth in optimizing the performance of marketing campaigns, today announced the launch of…
ContinueAdded by Steve White on March 12, 2018 at 8:32am — No Comments
Women buyers now account for 45% of all new car sales[1]. Yet one out of three women feel apprehensive or overwhelmed when they visit a showroom[2]. Less than 40% feel confident[3]. And a full 75% of women say they feel misunderstood by car marketers[4].
Car buying is a challenging process for many – and we know that women as a whole have different habits than men do. We also know that women are 50% more likely to use car dealer reviews[5] and prefer to read reviews written by other…
ContinueAdded by Anne Fleming on March 9, 2018 at 2:49pm — 3 Comments
Your Trust Dashboard Part 1
Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…
ContinueAdded by Anne Fleming on March 7, 2018 at 12:43pm — No Comments
A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.
Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or to the event you’re…
ContinueAdded by Scot Eisenfelder on March 7, 2018 at 9:56am — No Comments
Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product.
Commenting on the new hire, Steve White,…
ContinueAdded by Steve White on March 6, 2018 at 10:06am — No Comments
Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one.
Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic battle Nissan had with a gentleman who owned a computer company…
ContinueAdded by Ujj Nath on March 6, 2018 at 9:56am — No Comments
Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…
ContinueAdded by Mike Gorun on March 6, 2018 at 9:44am — No Comments
Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are some tips:
Added by sara callahan on March 2, 2018 at 9:30am — No Comments
Added by Chris Price on March 2, 2018 at 9:19am — No Comments
Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer activity, and that brings the risk to personal safety to a…
ContinueAdded by Chris Miller on February 28, 2018 at 9:45am — No Comments
Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 9:30am — No Comments
Added by Steve White on February 27, 2018 at 9:39am — No Comments
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate.
Author and thought-leader…
ContinueAdded by Mike Gorun on February 27, 2018 at 9:12am — 1 Comment
Added by Scot Eisenfelder on February 26, 2018 at 9:18am — No Comments
Added by sara callahan on February 23, 2018 at 9:21am — No Comments
It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.
We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.
Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…
ContinueAdded by Anne Fleming on February 21, 2018 at 12:08pm — No Comments
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