All Blog Posts Tagged 'dealership' (990)

Can You Hear Me Now?

Engaging video needs to …

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Added by Timmy D. James on September 14, 2017 at 10:06am — No Comments

Want Faster Turn? Consider Incentivizing Salespeople

Many dealers rely on lot services and/or in-house employees to crank out hundreds of photos of new vehicle acquisitions. Of course, the larger your inventory…

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Added by Devin Daly on September 14, 2017 at 9:30am — No Comments

The Science of Shopping vs Buying | What it Means to You

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.

A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the…

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Added by Anne Fleming on September 13, 2017 at 11:41am — No Comments

Shattering Communication Silos Increases Productivity

In many businesses, it is typically frowned upon when an employee goes over the hea…

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Added by Mike Gorun on September 12, 2017 at 10:02am — No Comments

Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 2: Sales Attribution

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Added by Steve White on September 11, 2017 at 10:02am — No Comments

Want to Increase Service Revenue? Start with the Basics!

After decades of working in and with dealerships all over the country, I find that…

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Added by Stephen Coambes on September 11, 2017 at 9:53am — No Comments

Rest in Peace: 2-Shift Service Departments

If you haven’t noticed, our culture has changed. Your customers are no longer willing to wait. Everyone wants everything…

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Added by Ujj Nath on September 6, 2017 at 9:30am — No Comments

The text advantage: Why your dealership should use texting

Text messaging is taking over. No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show that in 2014 over 561 billion text messages were sent in one month. Only in one month!…

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Added by Thomas F. Jung on September 4, 2017 at 3:13am — No Comments

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 10:00am — No Comments

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution

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Added by Steve White on August 31, 2017 at 10:00am — No Comments

Human Capital: How Teamwork Can Increase Revenue

One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and back-end gross to be high. Aside from management, there’s a simple reason to…

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Added by Chris Miller on August 31, 2017 at 9:45am — No Comments

Interaction isn’t ALL you should Measure: Pay Attention to What’s Working!

(Part 4 of a 4-part blog series on vehicle merchandising)

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Added by Devin Daly on August 30, 2017 at 9:39am — No Comments

Empower Your Sales Team for Better Performance

In my lifetime I have visited hundreds …

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Added by Bill Wittenmyer on August 30, 2017 at 9:30am — 1 Comment

Rest in Peace Multi-Point Inspections!

Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car, examines it, then gives the…