Added by Timmy D. James on September 14, 2017 at 10:06am — No Comments
Many dealers rely on lot services and/or in-house employees to crank out hundreds of photos of new vehicle acquisitions. Of course, the larger your inventory…
Added by Devin Daly on September 14, 2017 at 9:30am — No Comments
‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.
A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the…
ContinueAdded by Anne Fleming on September 13, 2017 at 11:41am — No Comments
Added by Mike Gorun on September 12, 2017 at 10:02am — No Comments
Added by Steve White on September 11, 2017 at 10:02am — No Comments
Added by Stephen Coambes on September 11, 2017 at 9:53am — No Comments
Added by Ujj Nath on September 6, 2017 at 9:30am — No Comments
Text messaging is taking over. No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show that in 2014 over 561 billion text messages were sent in one month. Only in one month!…
ContinueAdded by Thomas F. Jung on September 4, 2017 at 3:13am — No Comments
Added by Mike Gorun on August 31, 2017 at 10:00am — No Comments
Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution
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Added by Steve White on August 31, 2017 at 10:00am — No Comments
One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and back-end gross to be high. Aside from management, there’s a simple reason to…
ContinueAdded by Chris Miller on August 31, 2017 at 9:45am — No Comments
(Part 4 of a 4-part blog series on vehicle merchandising)
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Added by Devin Daly on August 30, 2017 at 9:39am — No Comments
Added by Bill Wittenmyer on August 30, 2017 at 9:30am — 1 Comment
Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car, examines it, then gives the…
Added by Ujj Nath on August 29, 2017 at 10:00am — No Comments
Added by Mike Gorun on August 22, 2017 at 9:57am — No Comments
Added by Devin Daly on August 21, 2017 at 9:54am — No Comments
Added by Chris Miller on August 21, 2017 at 9:37am — No Comments
When you first come to work every morning, do you spend time planning your day, or do you dive right in and start working? Depending upon your role…
Added by Josh Blick on August 18, 2017 at 9:35am — No Comments
Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now …
Added by Mike Gorun on August 16, 2017 at 9:42am — No Comments
Added by Devin Daly on August 10, 2017 at 9:44am — No Comments
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