All Blog Posts Tagged 'dealership' (990)

When It Comes to Customers Don’t Judge a Book By Its Cover

Almost every salesperson or manager tha…

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Added by Mike Gorun on August 8, 2017 at 10:01am — No Comments

Are you Killing Customers Softly with the Same Old Song?

In a recent…

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Added by Ujj Nath on August 7, 2017 at 9:53am — No Comments

Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…

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Added by Steve White on August 4, 2017 at 9:48am — No Comments

Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement

Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an …

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Added by Steve White on August 2, 2017 at 10:00am — No Comments

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure …

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Added by Steve White on July 28, 2017 at 9:30am — No Comments

Communication: The Glue that Holds Teams Together

One very important thing some leaders fail to realize is that communication is the glue …

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Added by Bill Wittenmyer on July 27, 2017 at 9:39am — No Comments

To Grow Big Try Thinking Small

Every business wants to be the market leader and have success. Yet to do so, many have the mindset that it is necessary to spend more money. “Buy a Super Bowl ad,” they say. “Spend hundreds of thousands on TV and radio.” The trick to getting big isn’t always about trying to reach…

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Added by Ujj Nath on July 25, 2017 at 10:09am — No Comments

The State of Customer Loyalty

Colloquy just came out with its…

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Added by Mike Gorun on July 25, 2017 at 9:54am — No Comments

4 Tips to Master Your Dealership’s Online Presence: Show Your Assets

(Part 1 of a 4-piece blog series on vehicle merchandising…

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Added by Devin Daly on July 24, 2017 at 10:28am — No Comments

The Ticking Time Bombs Sitting Beneath Every Dashboard

According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not being driven at the time and the report states that the…

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Added by Chris Miller on July 24, 2017 at 9:40am — No Comments

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.

In a …

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Added by Mike Gorun on July 18, 2017 at 9:51am — No Comments

How to Insulate Your Dealership From the Next Sales Downturn

What is profit? Quite simply, it's the difference between what you spend and what…

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Added by Josh Blick on July 13, 2017 at 9:58am — No Comments

Where Do We Go from Here? The Recall Compliance Challenge

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall fixed, it’s simply that they don’t even know about the recall…

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Added by Chris Miller on July 13, 2017 at 9:43am — No Comments

The Princess and the Frog: Does Size Matter?

I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, the frog wins her over, gets that kiss and transforms into the prince he actually was all along.

  

In the past, big brands…

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Added by Ujj Nath on July 12, 2017 at 9:40am — No Comments

Digital signage is for everybody (not just the pros)

As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for big shots. Well, it is not. In fact, digital signage is…

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Added by Thomas F. Jung on July 12, 2017 at 8:59am — No Comments

Clarivoy & Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers

Columbus, OH (…

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Added by Steve White on July 11, 2017 at 10:00am — No Comments

Make a Difference in your Community – Customers Love it!

When it comes to community service, car dealers are often …

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Added by Mike Gorun on July 11, 2017 at 9:56am — No Comments

What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …

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Added by Mike Gorun on July 6, 2017 at 9:29am — 1 Comment

The Often Forgotten but Most Important Person in Your Dealership

Who is the most important person in your dealership? Every time I ask this question I get different answers ranging from the dealer, to various members of management…

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Added by Bill Wittenmyer on July 5, 2017 at 9:44am — 1 Comment

Why Actionable Data is Better Than Big Data

Big data has been a big theme for several years now, but many dealers still don't have a thorough understanding of what it can do for them. I believe that's because the term 'big data' implies a sense of overwhelm…

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Added by Josh Blick on July 5, 2017 at 9:30am — No Comments

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