Added by Mike Gorun on August 8, 2017 at 10:01am — No Comments
Added by Ujj Nath on August 7, 2017 at 9:53am — No Comments
Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…
ContinueAdded by Steve White on August 4, 2017 at 9:48am — No Comments
Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an …
Added by Steve White on August 2, 2017 at 10:00am — No Comments
Added by Steve White on July 28, 2017 at 9:30am — No Comments
Added by Bill Wittenmyer on July 27, 2017 at 9:39am — No Comments
Every business wants to be the market leader and have success. Yet to do so, many have the mindset that it is necessary to spend more money. “Buy a Super Bowl ad,” they say. “Spend hundreds of thousands on TV and radio.” The trick to getting big isn’t always about trying to reach…
ContinueAdded by Ujj Nath on July 25, 2017 at 10:09am — No Comments
(Part 1 of a 4-piece blog series on vehicle merchandising…
Added by Devin Daly on July 24, 2017 at 10:28am — No Comments
According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not being driven at the time and the report states that the…
ContinueAdded by Chris Miller on July 24, 2017 at 9:40am — No Comments
Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.
In a …
ContinueAdded by Mike Gorun on July 18, 2017 at 9:51am — No Comments
Added by Josh Blick on July 13, 2017 at 9:58am — No Comments
Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall fixed, it’s simply that they don’t even know about the recall…
ContinueAdded by Chris Miller on July 13, 2017 at 9:43am — No Comments
I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, the frog wins her over, gets that kiss and transforms into the prince he actually was all along.
In the past, big brands…
ContinueAdded by Ujj Nath on July 12, 2017 at 9:40am — No Comments
As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for big shots. Well, it is not. In fact, digital signage is…
ContinueAdded by Thomas F. Jung on July 12, 2017 at 8:59am — No Comments
Added by Steve White on July 11, 2017 at 10:00am — No Comments
Added by Mike Gorun on July 11, 2017 at 9:56am — No Comments
Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …
Added by Mike Gorun on July 6, 2017 at 9:29am — 1 Comment
Who is the most important person in your dealership? Every time I ask this question I get different answers ranging from the dealer, to various members of management…
ContinueAdded by Bill Wittenmyer on July 5, 2017 at 9:44am — 1 Comment
Added by Josh Blick on July 5, 2017 at 9:30am — No Comments
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