Is data your best friend or your worst enemy?
Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has sold this month, how many customer-pay ROs you've…
ContinueAdded by Josh Blick on April 3, 2017 at 8:51am — No Comments
A 78 year old famous baseball couch filled the auditorium in 1996 at Chris Sperry’s first of many American Baseball Coaches Association conventions. What John Scolinos spoke about was more than baseball. For his whole speech Coach Scolinos wore a strung up home plate around his neck and after his lengthy introduction, dived into the meat of his speech. As he pointed…
ContinueAdded by Richard Keeney on March 30, 2017 at 12:30pm — No Comments
When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your CRM is the first step toward attribution,…
ContinueAdded by Steve White on March 29, 2017 at 10:11am — No Comments
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…
ContinueAdded by Paul Potratz on March 28, 2017 at 2:16pm — No Comments
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every month. But, at his dealership’s 5-year anniversary, he decided to invite the community, and they came. And, not…
ContinueAdded by Mike Gorun on March 28, 2017 at 8:30am — No Comments
According to a recent article in AutoRemarketing, a study by J.D. Power found that customers are…
ContinueHas your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your…
ContinueAdded by Paul Potratz on March 24, 2017 at 3:26pm — No Comments
So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question is, it depends. We've got dealers who are successfully doing both. In my…
ContinueAdded by Timmy D. James on March 24, 2017 at 10:31am — 1 Comment
The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase.
Uber and Lyft are just two examples where consumers are using their personal vehicles in a…
ContinueAdded by Chris Miller on March 23, 2017 at 10:35am — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…
ContinueAdded by Paul Potratz on March 21, 2017 at 5:21pm — 1 Comment
It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this month – without knowing whether that growth was influenced by customer…
ContinueAdded by Mike Gorun on March 21, 2017 at 10:34am — No Comments
After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to pull the brake and realize the benefits of a proven technology. And the key is in text…
ContinueAdded by Thomas F. Jung on March 21, 2017 at 8:27am — No Comments
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…
ContinueAdded by Paul Potratz on March 16, 2017 at 3:54pm — No Comments
As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.
Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.
By…
ContinueAdded by Richard Keeney on March 16, 2017 at 1:30pm — No Comments
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me – should be sufficient to convince you that video…
Added by Timmy D. James on March 16, 2017 at 8:40am — 2 Comments
Customer experience has become an industry “buzz term” of late when talking about customer acquisition and building loyalty. Most of the time, the focus is on the small things that turn a customer off -- attitudes, inefficient processes, or other such actions. But what happens when, well, everything goes wrong?
Imagine if a couple visited a showroom where…
ContinueAdded by Mike Gorun on March 15, 2017 at 9:31am — No Comments
With the massive onslaught of vehicle recalls it is pretty much guaranteed that all parties involved are paying attention. Today that ranges from consumers to OEMs to dealers to insurance companies; and tomorrow that will soon include rideshare companies like Uber and Lyft.
One of the biggest, and perhaps most well-known recalls, is unrepaired Takata airbags…
ContinueAdded by Chris Miller on March 10, 2017 at 1:35pm — No Comments
In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference!
Women-Drivers has just compiled our annual comprehensive report on…
ContinueAdded by Anne Fleming on March 9, 2017 at 5:14pm — 3 Comments
As stated in Automotive News by an AdvantageTec texting client,
Continue“Jose Hurtado, service director at Irvine BMW, Irvine Mini and Rolls-Royce Orange County in Irvine, Calif., said that after the service…
Added by Thomas F. Jung on March 8, 2017 at 4:05am — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
While…
ContinueAdded by Paul Potratz on March 7, 2017 at 1:21pm — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by