Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!…
ContinueAdded by Paul Potratz on December 2, 2016 at 5:22pm — 1 Comment
Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers…
ContinueAdded by Richard Keeney on November 30, 2016 at 12:00pm — No Comments
Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we love, or to those whom we have to…
ContinueAdded by Ujj Nath on November 30, 2016 at 9:37am — No Comments
Many auto dealerships continue to be challenged with finding the most effective method of communicating with their customers. To date, they have been unable to bring their services closer to their target audience, and when they do, retention becomes problematic for their resources.
The resolution depends upon many factors, one of…
ContinueAdded by Thomas F. Jung on November 30, 2016 at 9:00am — No Comments
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with customers and prospects.
Since customer…
ContinueAdded by Mike Gorun on November 29, 2016 at 9:10am — No Comments
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail. However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.
It’s difficult to decide whether to mail regularly or spontaneously. You may be asking yourself: is there an equation to…
Added by Alexia E Henson on November 28, 2016 at 8:04am — 1 Comment
I was live on Facebook...did you catch it? Learn why change is such a necessary evil by clicking the video below.
We’d…
ContinueAdded by Paul Potratz on November 23, 2016 at 3:57pm — 1 Comment
DMS Designed By Car People For Car PeopleTM Remains #1 in Customer Satisfaction
Albany, N.Y. – November 21st, 2016 – Auto/Mate Dealership Systems announced today that with its latest round of hiring, its employees have surpassed 1,000 years of combined experience working in car dealerships. Auto/Mate's dealership management system (DMS) software was Designed By Car…
ContinueAdded by Mike Esposito on November 21, 2016 at 10:40am — No Comments
Have you ever wanted to increase the number of views on your YouTube videos? Of course you have! Who wouldn’t? But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the top of the list.
There are a ton of factors that increase the number of views on your YouTube video rank. On this week’s Hard Facts, Samantha gives you 11 things you should adjust in order to optimize your SEO.…
ContinueAdded by Paul Potratz on November 18, 2016 at 3:59pm — No Comments
Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers. As the auto industry seeks ways to…
ContinueAdded by Larisa Bedgood on November 18, 2016 at 10:39am — No Comments
One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first reared its ugly head, Earl Stewart of Earl Stewart Toyota, started informing customers of in-stock vehicles with open recalls by clearly marking them with signs, while still continuing to sell them.
In June of…
ContinueAdded by Chris Miller on November 9, 2016 at 11:03am — 1 Comment
As Henry Ford stated, “If I had asked people what they wanted, they would have said faster horses.”
Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not? Of course we don’t. We can’t actually know until they end up…
ContinueAdded by Mike Gorun on November 8, 2016 at 8:15am — No Comments
CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up, track and manage conversations. However, in most cases, the ultimate beneficiary is the user, not the customer.
In terms of communication, today’s world is filled with noise. So…
ContinueAdded by Ujj Nath on November 7, 2016 at 8:27am — 2 Comments
With automakers expecting a slow-down in sales we should soon see how each manufacturer chooses to respond.
Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect that creates a catalyst for competing manufacturers to offer…
ContinueAdded by Steve White on November 3, 2016 at 10:23am — 1 Comment
Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi…
Added by Larisa Bedgood on November 1, 2016 at 4:50pm — No Comments
Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged sword.
Think about all the automated technology that you…
ContinueAdded by Mike Gorun on October 28, 2016 at 9:57am — No Comments
Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service.
Why Emotions Matter
During the buying process, your customers will experience a range of emotions. You know this. It is important…
Added by Anne Fleming on October 26, 2016 at 4:43pm — 4 Comments
Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.
In …
ContinueAdded by Richard Keeney on October 26, 2016 at 2:30pm — No Comments
People buy everything online these days. Or do they? In reality, there are some items people simply prefer to touch, see, feel, taste, smell, or drive before they consider signing on the dotted line or forking over their credit card. Several automotive leaders have…
ContinueAdded by David Metter on October 24, 2016 at 2:22pm — No Comments
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…
ContinueAdded by Paul Potratz on October 21, 2016 at 10:26am — No Comments
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