All Blog Posts Tagged 'dealership' (990)

Why You Should Test, Hire and Fire For Attitude

Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?

 …

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Added by Mike Esposito on September 15, 2016 at 10:28am — 2 Comments

Sales and Service Disconnects: Back to the Basics

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales surveys.

 

But I find that these days many…

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Added by Tom Cannata on September 15, 2016 at 9:02am — No Comments

Low Hanging Fruit Is Now Available for Plucking

The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.

 

So, what do managers do when they get nervous in the middle of the month – perhaps sales volumes aren’t on track, or inventory is making them…

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Added by Joe Orr on September 14, 2016 at 8:55am — No Comments

What's Mobile-Geddon?

Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.

There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more…

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Added by Paul Potratz on September 13, 2016 at 4:26pm — No Comments

Auto/Mate Integrates DMS with Traffic Control, Improving Auto Dealers' Sales, Lead and Employee Activity Management

Albany, N.Y. – September 12th, 2016 – Auto/Mate Dealership Systems today announced the integration of its dealership management system (DMS) with Traffic Control's customer relationship management (CRM), Internet lead management (ILM) and employee activity management (EAM) systems. Dealers using both Auto/Mate and Traffic Control solutions will benefit from the enhanced sales, lead and productivity…

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Added by Mike Esposito on September 12, 2016 at 9:22am — No Comments

How to Track LinkedIn Conversions

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! 



There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.



For more information, watch Samantha in…

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Added by Paul Potratz on September 9, 2016 at 3:14pm — No Comments

Keep it 100! Stop the Shortcuts! by Richard Keeney

Is your sales team committed to giving it their all 100% of the time?   Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals. 

Our dealership motto:

 

100% of the customers will receive

100% of what we have to…

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Added by Richard Keeney on September 8, 2016 at 3:30pm — No Comments

5 Digital Strategies to Drive New Business into Your Dealership Service Center

5 Digital Strategies to Drive New Business into Your Dealership Service Center

  

With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market.  However, according to …

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Added by Larisa Bedgood on September 7, 2016 at 10:43am — No Comments

3 Ways to Turn 1st Time Customers into Repeat Buyers

Creating a truly successful, profit-generating, and reputable dealership in your community requires more than selling one vehicle at a time.  While having your sales team consistently hit (and surpass) their quotas each month is certainly an integral component to longevity in the marketplace, it’s critical your dealership builds long-term relationships with each and every customer ~ transforming 1st time buyers at your dealership into loyal, referring car buyers.  This…

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Added by Mike Snellenberger on September 6, 2016 at 10:33am — No Comments

Are You Creating Urgency?

Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.

Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three…

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Added by Paul Potratz on September 2, 2016 at 3:40pm — No Comments

Stay out of the Trash by Training Your Customers

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.



On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the other hand, they don’t want to send service offers too often.…

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Added by Alexia E Henson on September 1, 2016 at 9:00am — No Comments

You Might Consider Becoming the Amazon in Your Area… And Fast!

By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.

 

For the moment, Amazon is functioning as simply a new research portal where consumers can find information and…

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Added by Joe Orr on August 31, 2016 at 9:07am — No Comments

Data Strategies to Increase Your Dealership Sales and Profitability

Data Strategies to Increase Your Dealership Sales and Profitability

  

Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take that test…

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Added by Larisa Bedgood on August 30, 2016 at 10:20am — No Comments

A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers when they consider who to buy from.

 

Nobody…

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Added by Chris Miller on August 26, 2016 at 8:28am — No Comments

Digital Moments and Mobile Tech: Auto Marketing for the Modern Car Shopper

Today’s tech-savvy shopper relies on internet research and mobile technology to make purchasing decisions. Every time potential customers conduct a search, it creates a digital moment ~ a brief, online interaction that answers an immediate question or need.Creating a website that is mobile friendly will help your dealership provide information in response to these moments.  Further, being aware of the major digital moments…

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Added by Mike Snellenberger on August 25, 2016 at 3:00pm — No Comments

Is Your Phone Ringing?

Is your phone ringing off the hook? Probably not.

In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…

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Added by Paul Potratz on August 23, 2016 at 11:29am — 1 Comment

4 Tips for Growing Customer Engagement with Your Dealership

Auto dealerships face a unique challenge when it comes to growing customer engagement. In general, the modern customer is inundated with advertising and people have become adept at tuning out messages. However, your brand has an opportunity to rise to this challenge and can use great rewards programs as a cornerstone of customer engagement. Here’s how:

Deemphasize sales

aboutus

Although it may seem…

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Added by Mike Snellenberger on August 22, 2016 at 10:00am — 2 Comments

Do You Bing Like You Google?

You can’t Bing like you Google.  What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.

Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.…

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Added by Paul Potratz on August 19, 2016 at 11:41am — No Comments

What Marriage Therapists Can Teach About Customer Retention

Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers like your employees, chances are good those customers will come back again.…

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Added by Mike Esposito on August 18, 2016 at 11:13am — No Comments

Five Types of Videos You Must Have Today

Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the year 2018. That’s not too far away.



And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple reason, video content simply converts…

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Added by Timmy D. James on August 18, 2016 at 7:15am — 1 Comment

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