Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…
ContinueAdded by Paul Potratz on June 14, 2016 at 2:41pm — No Comments
While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community – is the story of a dealership in Victorville, CA, featured…
ContinueAdded by Mike Gorun on June 14, 2016 at 8:29am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some…
ContinueAdded by Paul Potratz on June 10, 2016 at 3:41pm — No Comments
Added by Richard Keeney on June 9, 2016 at 5:00pm — No Comments
Are You Aware of the Untapped Market?
Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.
And among female car buyers, 40% aren’t married.
“There are single, professional females out there that need vehicles, and you…
ContinueAdded by Anne Fleming on June 8, 2016 at 9:00am — No Comments
Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!
Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!
In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…
Added by Paul Potratz on June 7, 2016 at 3:51pm — No Comments
As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes. Your digital touchpoints are in essence your brand’s points of customer contact, from start to finish. For example, customers may find your business online in an ad, see…
ContinueAdded by Timmy D. James on June 6, 2016 at 10:47am — 1 Comment
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Watch these episodes to help develop your brand and become a successful business!…
ContinueAdded by Paul Potratz on May 31, 2016 at 4:58pm — No Comments
There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t think the auto industry is alone, however. According to…
ContinueAdded by Mike Gorun on May 31, 2016 at 8:06am — 2 Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who performed a certain action or engaged with specific content. From these discoveries, you can personalize your website based on relevance.…
ContinueAdded by Paul Potratz on May 27, 2016 at 10:22am — No Comments
The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the brand and solidifying or commencing relationships. …
ContinueAdded by Chris Miller on May 26, 2016 at 9:58am — No Comments
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
If…
ContinueAdded by Paul Potratz on May 24, 2016 at 11:34am — No Comments
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.
If you're an advertising or marketing…
ContinueAdded by Paul Potratz on May 20, 2016 at 3:57pm — No Comments
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this (emotional) connection outperform competitors by 26% in…
ContinueAdded by Gina Reuscher on May 19, 2016 at 8:09am — 2 Comments
Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line:
1. Engage each one of your female ups in a respectful manner, or they will…
ContinueAdded by Anne Fleming on May 18, 2016 at 4:00pm — No Comments
What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand. It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: …
ContinueAdded by Paul Potratz on May 17, 2016 at 2:23pm — No Comments
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.
Recalls certainly challenge consumers’ patience and dealers can find themselves in a constant battle, fighting to put out fires,…
ContinueAdded by sara callahan on May 17, 2016 at 8:53am — No Comments
Loyalty is a fickle thing. While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose to take advantage of it and defect to the competition?
Most consumers love sales and discounts. In fact, the whole reason negotiation exists in…
ContinueAdded by Mike Gorun on May 17, 2016 at 8:25am — No Comments
Are you looking for ways to improve employee productivity and boost morale? Consider creating a culture of health in your dealership.
Many studies show the correlation between healthy employees and higher productivity. Research from the Health Enhancement Research Organization (HERO), Brigham Young University and the Center for Health Research at Healthways shows:…
ContinueAdded by Mike Esposito on May 12, 2016 at 12:46pm — 1 Comment
On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley. In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …
ContinueAdded by Paul Potratz on May 10, 2016 at 5:14pm — No Comments
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