All Blog Posts Tagged 'dealerships' (249)

Car dealerships are moving online – Are we looking at the future of automotive retail?

Buying an automobile during the coronavirus pandemic seems quite outrageous. However, it’s necessary to have a means of getting around, whether you’re allowed to go to work or planning to head over to the supermarket to buy weeks’ worth of supplies. Owing to the legal and technical obstacles, the car buying experience has become contactless. At least, it didn’t become obsolete. 

Car dealerships are moving their…

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Added by Cynthia Madison on April 27, 2020 at 4:12am — 2 Comments

The Experience, Dream, and Reality

If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.

Here’s how 2020 stacks up.

The Experience

Most…

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Added by Jim Flint on January 31, 2020 at 11:00am — No Comments

Automotive Advertising Podcast - Episode 16: Reputation Management

How does reputation drive gross? 

When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!

Added by Jim Flint on January 29, 2020 at 10:34am — No Comments

The Automotive Advertising Podcast: Episode 13 - Houston Auto Show

Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.

Added by Jim Flint on January 8, 2020 at 10:25am — No Comments

Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people…

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Added by Jim Flint on October 31, 2019 at 5:44pm — No Comments

The Sales Funnel Turned Upside Down and Now Inside Out

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at…

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Added by Jim Flint on October 25, 2019 at 3:07pm — No Comments

How are Women’s Brains Wired?

What Customers are Thinking in YOUR Dealership

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data show surprising consistency…

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Added by Anne Fleming on April 3, 2019 at 4:00pm — No Comments

How Did We Do?

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:

Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…

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Added by Anne Fleming on March 20, 2019 at 5:29pm — No Comments

Authentic Reviews Deliver to Your Bottom Line

Authentic Reviews that Deliver to Your Bottom Line

Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, they also expect the posts to convey the most important part of the customer…

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Added by Anne Fleming on January 9, 2019 at 10:00am — No Comments

Why Shop Here? Your Culture Matters.

Why Shop Here? Your Culture Matters.

When thinking about business operations, it’s common to examine sales strategies, customer service procedures, and customer experience. Less common is a review of dealership culture, which is the cornerstone that drives your operations and provides consistency. Business culture is the collection of beliefs, values, and practices that are more esoteric and usually…

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Added by Anne Fleming on December 19, 2018 at 1:17pm — 1 Comment

What’s Your Dealer’s Chemistry with The Decision-Maker?

Change. It is always happening. Our typical reaction is either happiness and acceptance, or push and resistance. Regardless of our response, change occurs nonetheless. But it is our view to what is happening and how we face the change that is always…

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Added by Anne Fleming on December 5, 2018 at 11:51am — No Comments

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions.

However, when the initial interaction is via email or social media, your response is no less important. Digital communications have the advantage of being read when your customer has the…

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Added by Anne Fleming on October 17, 2018 at 12:38pm — No Comments

The Bad News About Customer Greetings at Dealerships

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?

Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…

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Added by Anne Fleming on October 3, 2018 at 1:33pm — No Comments

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Decrease the Gender Gap and Increase Revenue

Changing Culture, Changing Tides

Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held by women.…

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Added by Anne Fleming on September 19, 2018 at 6:01pm — No Comments

Why Women Buyers Rate Saleswomen Higher Than Salesmen

Women buy 45% of all vehicles at new car dealers today. Still, less than 1 in 10 front-line positions are held by women. Does it matter if women consumers deal with women or men sales consultants during their shopping and buying experience?

Yes, it does.

In an industry-first national report,…

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Added by Anne Fleming on September 12, 2018 at 3:35pm — No Comments

Do You Meet Expectations For Long-Term Retention?

Defining Customer Experience for Long-Term Retention

When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an…

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Added by Anne Fleming on August 22, 2018 at 11:46am — No Comments

Be a Solution Specialist Not a Salesperson

Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales?

When selling to women, language can make all the difference between a successful customer engagement and sending a prospect out the door. Why? Women rank trust as their #1 reason for buying from a dealership. Trust matters more than price. This means that language matters when creating a customer…

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Added by Anne Fleming on August 8, 2018 at 11:57am — No Comments

Want to Maximize Retention?

Creating a Service Drive Experience to Maximize Retention

Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet, for a dealership, service revenue is huge to the bottom line. And the best way to keep service revenue growing is to ensure your customers…

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Added by Anne Fleming on July 25, 2018 at 1:00pm — No Comments

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