The temptation to speak during the Demonstration Drive is something that is hard for many Salespeople to control. Since it is just beyond the halfway point of a normal sales process, it is tempting to start applying pressure through things like Trial Closes or overselling the Customer on the features and benefits of the vehicle. This method has long been a…
ContinueAdded by David Lewis on August 25, 2015 at 10:00am — 1 Comment
How many times have I asked a sales person, "Have they driven the car?" Do you have any idea how many times I hear, They drove it at the other dealer or they don't have time to drive it or my favorite. They already own one that is three years old. Really? You are going to waste all that time on a write up when your chances of closing a deal without a demo…
ContinueAdded by Craig Darling on August 8, 2012 at 10:00pm — 1 Comment
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