Authentic Reviews that Deliver to Your Bottom Line

Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, they also expect the posts to convey the most important part of the customer…

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?

Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…

The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase.

Uber and Lyft are just two examples where consumers are using their personal vehicles in a…

Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!

Women & Reviews: A Closer Look…

Live chat has become the leading method for online customer support. Businesses are able to engage with more and more customers through online channels. Want to know why your business should use live chat for support?

Customers simply love live chat. It is one of the best ways to enjoy instant communication with a company. It also leads to the…

DealerELITE:

What is Women-Drivers.com?



Anne Fleming:…

Did you ever wish you could read a woman’s mind to know exactly what car and price range she is interested in when she enters your dealership? Wouldn’t that make the selling process easier? Recent industry numbers highlight the power of women buyers and demonstrate what value they have to your dealership’s bottom line.

Let’s take a look at six characteristics that will assist you and your staff relate and understand your female buyer better.

1. Browsing – The Silent…

The year is coming to a close and the used car business has had two of its best years. Dealers who want to continue to reap the benefits of this trend in 2013 are developing sales and marketing efforts around women, as they are now consuming $300 billion at new car dealerships. These sever topics should be a part of every sales discussion:

1. CPO Cars Lower The Risks Of Buying A Used Car & Avoid New Car Depreciation

When it comes to car buying, women…

Beyond increased purchasing power; the time for women to be visibly employed in a variety of positions has arrived, and could well be the next steps to success in competitive dealerships.



As a forward-thinking dealership that is already Certified Women-…