Added by DealerELITE on April 14, 2023 at 2:56pm — No Comments
BOULDER, CO — May 1, 2022 -- Thought Leadership Summits, Inc. (TLS), is back in person for CXAUTO Summit Series to be held at the Ritz-Carlton Marina Del Rey, CA:
June 14th – 15th CX Strategy & Retail Innovation and CX Data Analytics & AI SUMMITS
June 15th – 16th CX Aftermarket &…
ContinueAdded by DealerELITE on May 13, 2022 at 10:39am — No Comments
Modern shopping habits have changed drastically in the last 10 years and the changes have greatly empowered the customers. Consumers have access to more information than ever before and dealers need to adjust the way they are providing service. The days of a window shopper popping into a dealership and spending a day test driving cars are long gone. In fact, 46% of consumers prefer to do their auto shopping online. So, what does that mean for you? It means that two experiences must now be…
ContinueAdded by Holly Braschwitz on April 26, 2022 at 3:50pm — 1 Comment
Added by DealerELITE on April 16, 2022 at 11:32am — No Comments
I am a very competitive person, so if you put me in a classroom situation, I am more than likely going to try to beat you on all of the test scores. However, I am also a person that dreads being forced into a corporate continuing education program. Some employers will just assume I am lazy, but the opposite is true. I am a very hard worker. So, what is it?
A recent Gallup State of the American Workplace report, published in June, states that…
ContinueAdded by Holly Braschwitz on April 15, 2022 at 11:23am — 1 Comment
The majority of consumers prefer video content which is why social media and streaming services thrive (and prefer) this form of media.
I remember when it was revolutionary for an inventory syndication company to take still photos and convert them into stitched photos videos.
Then we evolved to video walkarounds where an actual video of the…
ContinueAdded by Timmy D. James on November 2, 2021 at 10:04am — No Comments
Don't miss out on this early-bird pricing! It won't last long! We also have sponsorships still available! Join us by heading to …
ContinueAdded by DealerELITE on September 30, 2021 at 2:47pm — No Comments
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Video is a great way to engage car shoppers and there are many ways your dealership can benefit from using it to make an incredible impact during the buying cycle. Here are some simple best practice tips that work well and can help you get the most out of your video content.
1. Utilize Video Walkarounds on Vehicle Display Pages and Additional…
ContinueAdded by Timmy D. James on July 20, 2021 at 10:27am — No Comments
Part of the vehicle sales process is to learn the customer’s needs and wants. You probably encounter a large number of consumers who don’t know exactly what they want (or need). In fact, it isn’t unusual for an online lead to provide no additional information other than the vehicle they are interested in. Reaching the consumer to learn more about them and…
ContinueAdded by Timmy D. James on July 6, 2021 at 9:32am — No Comments
Right now, inventory is difficult to come by. Used cars are scarce and dealers are paying thousands over market value simply to have vehicles on their lots to sell. When it comes to new vehicle inventory the situation is even more dire. Many dealers’ lots have low new inventory because of chip shortages or transportation times. A…
ContinueAdded by Timmy D. James on June 16, 2021 at 7:43am — No Comments
When it comes to video marketing, I see a large variety of strategies within the automotive industry. Some dealerships are hyper-focused and create their video content with a defined purpose and strategy, some have a good idea of the “type” of video content that they need to capture but no defined strategy for maximizing the value of that video through…
ContinueAdded by Timmy D. James on April 30, 2021 at 9:41am — No Comments
Dealers are increasingly adopting video in order to engage customers and win sales. Well, how about adopting this strategy in the F&I department as well?
As front-end margins decrease, many dealerships are placing more emphasis on F&I to make revenue. With digital retailing on the rise and customers shopping from home rather than in the…
ContinueAdded by Timmy D. James on March 26, 2021 at 10:47am — No Comments
What’s the real cost of training? What’s the real expense?
If you’re like most answering this question, the answer that rolled off your tongue instantaneously was “nothing” then you supported that answer with a statement along the lines of “we pay managers a salary, and they handle it.”
Stop for a second and think about the above statement; while it’s true, they receive a salary, how many managers, when asked to write out their job description, include “training” on…
ContinueAdded by Chris Shaughnessy on September 21, 2020 at 2:19pm — 1 Comment
Added by DealerELITE on September 8, 2020 at 11:06am — No Comments
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Added by DealerELITE on August 4, 2020 at 10:07am — No Comments
Announcing the 16th Annual Automotive CX Summit Series 2020
Hosted by Thought Leadership Summits
Dealer Elite Readers Benefit from 20% Discount now through June 26th
Thought Leadership Summits, Inc. (TLS), is…
ContinueAdded by DealerELITE on June 9, 2020 at 10:35am — No Comments
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