Competition for air travel is fierce. Especially when it comes to wooing business travelers. An interesting fact that recently came to light is that the most desirable customers are not necessarily those that have flown the most miles. Airlines have realized this and have changed how rewards and statuses are earned. You see, flying longer distances doesn’t necessarily equate…

As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls. 

We all know that the hardest part in the Internet Dept. is getting people on the phone.  As you know you have…

Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!!



Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordinator!!



Lauren understands how important it is to have a strategic follow up process in place to maximize every opportunity in the E-Commerce…

We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads.  And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing all avenues for reaching out to consumers versus just calling the…

The importance of time is something that we must never take for granted.  As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of."  I remember like it was yesterday a speech that Steve Jobs gave at Stanford when he said that we must live everyday like it's our…

Hello Dealer Elite Members,

I hope you had a wonderful weekend! I as always have been doing a lot of reading, thinking and spending time trying to solve the major problems in the Automotive industry today!

One of the most common and largest problems that I see on a daily basis in addition to "Poor Customer Service" at Automotive Dealerships is their…

Dealers United Announces First Deal for Members: SEO Services from KPA

KPA beat out more than 30 other SEO vendors to be given the opportunity to present their best offer to Dealers United members.…

How many ideas that get heard about the internet are really good ones? For most, the answer is: not many.  

  The focus of most internet endeavors on the table for dealers is on the wrong thing, and also the reason the results are unpredictable. For dealers they think the internet is a race to cut in the “up” line and have the first crack at the next customer. This is how we do it on the lot;  but the reason you want to have the first crack at a customer –…

Our recent poll, "What is the number 1 challenge most dealers have with improving profits?" shows that RECRUITING TALENT and PROCESSES are the #1 challenge to improving our profits as dealers. The question now becomes:

• Are RECRUITING TALENT and…

Since this month is Women's Month on dealerELITE, we want to get even more feedback from your experiences when working with female buyers. From today until the end of May, here is what we want you to do:

1. Salespeople/Sales Managers/Dealership Personnel
2. Grab a flip camera, or…

Or QR?

As I was working on dealerELITE the other night, something occurred to me while playing with QR Codes... why do some technologies fail, and others prosper? Do we as a consumer/user have something to do with…

What exactly is ‘ROI Marketing’? Simply put, ‘ROI Marketing’ means measurable results for the dollars spent to promote a product, brand, or individual. In today’s ‘New Age’ of the Automotive Retail industry every penny, every second, and every customer count more than ever. The ability to laser-pinpoint the target market, speak to it, and measure the results are critical to the success of your dealership.

The old saying "50% of my advertising is…