All Blog Posts Tagged 'emotional' (3)


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Emotional Intelligence is the Key to Live Chat Success

According to Hubspot, emotional intelligence is the ability to absorb emotional cues and use it to guide behavior. It’s essentially the combination of personal and social competence(which are then divided into 4 skills: self-awareness, self-management, social awareness, and relationship management),…

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Added by Lisandra Ramos on September 25, 2014 at 3:15pm — No Comments


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GM: Why Customers Are Loyal Despite Recalls

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in…

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Added by Mike Gorun on August 18, 2014 at 8:59am — 1 Comment


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How to Uncover Consumer Emotional Needs

Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?

One of…

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Added by Michael Cirillo on August 6, 2012 at 1:46am — 6 Comments

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