Created by two automotive industry veterans, Dealer Funnel has proven to increase sales through a combination of social media ads and text messaging.

Sanford, FL – June 2, 2021 – Dealer Funnel, a technology solutions provider for automotive dealers, today announced the…

During these times, consumers are becoming more comfortable with online transactions and are much savvier about how they chose to communicate with businesses. As a result, dealers are having to utilize technologies they may not have previously embraced

Video, in and of itself, has proven to be a necessity for successful marketing for dealers.…

Correcting My Contribution to the Battle Between Buyer and Seller

I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.

For most of that time, I was a part of and supported the combative culture the car business created.

• I was a master of small…

In this era of transparency, consumers can gather more information than ever before. In the past, they relied upon the dealer to provide it to them. Now, however, they can visit multiple websites in order to gain the information they need before even contacting a dealership. Once the consumer decides they are ready to buy (or close to it) and start to take…

Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most…

Fast-growing company taps industry innovator to head up its national expansion…

A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and…

The average dealer leaves over $250,000 on the table each year for every 100 units sold per month. That’s right, a quarter-million dollars. Surprised? That’s what your dealership sacrifices when you don’t offer Environmental Protection Packages (EPP), also called paint & fabric packages, to 100% of customers 100% of the time. Consider these…

Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…

As the automotive lead process is not a new thing. It has become obvious there is a collision between the dealership’s automated systems and human engagement. If you missed our previous post click here

Today, we will focus on the first two steps in the lead development process. The autoresponder…

Friday, February 21, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook

Google just launched its Dealer Guidebook 2.0!

It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.

In this…

Creating a Better Dealership Experience for All!

Thursday, January 23, 2020

9:00am PST / 12:00pm EST

REGISTER HERE:  https://digitalairstrike.com/Creating-a-Better-Dealership-Experience-for-All 

The one thing all car buyers and service customers…

10 Easy Ways to Use Video to Promote Your Dealership

Thursday, January 16, 2020

9:00am PST / 12:00pm EST

REGISTER HERE: https://digitalairstrike.com/10-easy-ways-to-use-video-to-promote-your-dealership

72% of consumers prefer learning about a…

In my last blog, I shared a few design tips I have seen drive website conversion rates as high as 10%. In this blog, I would like to move onto the next step and share advice about how to recognize and measure if your website changes are, in fact, effective.

Many dealerships…

While it’s nice to have room in your shop’s schedule to handle walk-ins and other unexpected work, a service lane no-show isn’t the ideal way to get that extra time. Rather, no-shows throw everyone off and can take quite a toll on both your shop’s workflow and your bottom line.

Here are two holistic approaches to reducing no-shows…

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

According to Social Media Today,…

Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…

We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?

In a slower market, our online reputation can impact be the…

When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.

Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.

The person that is making the video,…