Join us March 23, 2020 for the first edition of BDC…

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.

Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or to the event you’re…

Going a bit astray from the normal blog of what we can do to change and improve our current processes and offerings in the automotive industry, I’d like to touch on something broader.

I recently participated in a customer service loyalty conference – the FCA MOPAR Parts & Service Conference – and it was wonderful as I watched a sales through service…

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.

Customers come into your dealership daily. When asked if they need help, the normal response is: “No, I’m just looking.”…

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle of customers over the course of a week.  Sales days…

Navigating Change (After the Show)

If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count.  Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership.  Where do…

Black Friday is the busiest shopping day of the year. People start lining up for sales hours and sometimes days in advance for an opportunity to purchase a television or other hot holiday item and save money. For many, it’s the thrill of the hunt. However, it’s estimated that consumers will spend half of their holiday…

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The Internet Sales 20 Group's VIP Networking Party Will Be Held In Hollywood's #1 Nightclub, The Emerson Theatre

The 2013 Internet Sales 20 Group in Los Angeles California will have its…

As I’m sure you’re aware, this week saw the annual return of Shark Week on the Discovery channel. In its 26^th season, the summer-event has gained a cult-like following for the Discovery Channel. According to the Today show, this single week of…

In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from being wined and dined as a dealership employee to doing the wining and dining for dealership…

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.

The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…

Event Planning to Drive Traffic to Your Dealership

Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.

That's when you should sit down and figure out…

Automotive marketers are in the midst of planning their promotions for the upcoming auto show season. These shows are a prime opportunity to reach both casual car shoppers and serious buyers with the latest offerings and even a glimpse into the future. Across the country tens of thousands of curious onlookers will pay for the privilege of being courted by all the major domestic and import brands.

But can the…