Imagine a customer that is in for a routine oil change at your dealership. As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement. The service advisor brings this to the customer’s attention. Rather than making the…
ContinueAdded by Richard Holland on January 15, 2015 at 8:49am — 2 Comments
What single piece of evidence can you present to a potential customer that will separate you from the competition? Before you answer that question I want you to think about the “purpose and not the result.”
Technology can be a great neutralizer in the effort to differentiate one sales person from another. Statistics according to a recent article in Automotive News…
ContinueAdded by Joe Clementi on January 4, 2014 at 3:02pm — 2 Comments
Added by Jae Chang on August 27, 2011 at 1:24pm — No Comments
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