As many of you may know, Facebook recently rolled Click to Marketplace Ads out of beta. These ads have been renamed to On-Facebook Destination for Automotive Inventory Ads (AIA).



These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail pages (VDP). These VDPs look very similar to your Marketplace…

Having trouble understanding how your dealer's digital campaigns are performing? If so, you're not alone. This is a common challenge for dealers and advertisers in general.

To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s…

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook Marketplace has capabilities many other platforms don’t have. Chief among them is the ability for interested car buyers…

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:

• Facebook’s…

Attention Car dealers, your Information Age marketing strategies are obsolete, as we are now living in the

“The Experience Age!”

The Information Age

The Information age was spawned over two decades ago, by the emergence of the World Wide Web and Google’s efforts to organize all of the world’s information in one easily accessible portal.

The Consumers Have Taken Over The Asylum

Within a few years…

Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive …oh, and for car dealers, chatbots are moving metal!

Time for some quick level-setting with the car dealer readers out there:

1. Facebook is not going away;
2. Most of your customers are already there;
3. Your kitten pictures and inventory vomits aren’t being read; and
4. Facebook Ads work, but you need to start communicating with these prospects!

Because…

What's your process for engaging with customer's digitally throughout the sales funnel? Far too often businesses are only focused on lower funnel engagement and conversions. 

Understanding where each customer is within the sales funnel can help you determine what the conversation should be digitally at that point. 

On this episode of Hard Facts, Samantha explains how a business can leverage digital body language to better engage with customers, which will help close the…

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. …

Chapter 3: What to Do What When You Get There

There are a few things you can do to make NADA100 a top-notch experience.  If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game.  If not, check out the…

This Week in Social Media

News for the Week of December 19

Instagram Releases Live Video for All U.S. Users

Instagram just announced they will be releasing a new Live Video feature to all U.S. users within…

We live in a world of empowered consumers.  They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition.  Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact…

This Week in Social Media

News for the Week of December 12

Instagram Adds New Comment Control Features

Comments are where most of the conversations and interactions on Instagram take place. These comments are generally…

Chapter 2: What to Know Before You Go

So you’re all signed up to go to NADA100 and you’re counting down to January 26?  (If you missed that whole registration thing, go…

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business.  When it comes down to it,…

Chapter 1: Get Prepared

It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes.  A convention this big isn’t for the faint of heart—and it’s not for the unprepared.  Here’s what you need to know…

This Week in Social Media

News for the Week of December 5

Twitter Users Can Now Create Moments on Mobile

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more.  Twitter users can now create…

Dealerships that are winning in today’s marketplace have one thing in common.  They embrace innovation with enthusiasm.

Why?  Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead.  A step ahead of those who resist change.  A step ahead of those who insist on doing it…

Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources. …

This Week in Social Media

News for the Week of November 28

Instagram Lets Users Know When Screenshots Are Taken

Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone…