Ramsey Fiat is Offering $1k Bonus Cash!

Interested in new Fiat 500, 500c, 500 Abarth, 500c Abarth, 500L or 500 by Gucci in New Jersey? Well now is your chance to lease a new Fiat 500 at Ramsey Fiat if your lease is maturing between May 1 and August 31,…

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Fiat's Warranty Programs. 

Fiat Owners and those interested in buying a Fiat. Here I will cover the basis of the Standard Warranty Program and the Upgradeable Warranty Programs available to Fiat Owners and Customers.

The Standard Fiat Warranty Program: 

• 4-year/50,000…

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Enter the Fiat Godzilla Giveaway!

For all the Godzilla fans out there, Fiat has partnered up with the new Godzilla movie to featured a handful of Fiat cars such as the Fiat 500 and the 2014 Fiat 500L being devoured by Godzilla. Surprisingly, the largest Fiat, the…

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On Monday, June 3, Chrysler had a choice to make. The National Highway Traffic Safety Administration asked them to recall 1993-2004 Jeep Grand Cherokees and 2007 Jeep Libertys, according to this article in USA Today.  In this case, Chrysler didn’t…

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Good morning Dealer Elite,



As I travel around North America I see a lot of dealerships have issues that prevent growth. The one that surprises me the most is how inaccurate the information they currently have about their business. If other retailers were in te same boat they would be out of business.



Here are a few of the problems I see all the time and how dealership owners and management can solve them.



One: Measure everything that happens at your dealership… Continue

Good morning Dealer Elite Members, True Car is back for a second round.....

As I mentioned in my post last week there are big changes coming in the automotive space. True Car has learned from their past mistakes and hopefully has a little more respect for dealerships this time. Their president a former Nissan executive visited the Auto News office last week and was featured on their site this morning.

Here is the link:…

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Hello Dealer Elite Members......

It looks like Auto Trader needs money much like Facebook did a while ago, and you know how that has gone so far!

As I travel around the country ans work with dealers on maximizing leads, traffic and driving more sales I have noticed more and more that dealerships are looking for "FREE" or low cost ways to promote their vehicles. Sites like Craigs's List and kijiji (Ebay), are currently changing the online marketing…

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Thank You Dealer Elite Members

First of all I would like to thank Dealer Elite Members and others for taking the time to View my last Blog Post, I appreciate it. I was advised at had been viewed over 700 times so far, my sincere thanks to everyone.......

Now we all know the automotive industry needs to move into the 22st century as quickly as possible. Some of you may ask why, when some of the tactics still work.

Well let me give you some examples from…

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Good Morning Dealer Elite Members and Car Guys and Gals everywhere.....

As an industry we have had our ups and downs, our challenges and our opportunities. As I travel around North America I see the whole range of Owners, Managers, salespeople and customers. I also see examples in our industry and in other industry of how we can move the industry forward and change the process for the better. We have spend the last 30 to 40 years conditioning customers that we can sell in…

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Good afternoon Dealer Elite Members

 

Change is one of the only constants in the universe. The automotive world as you all know is overdue for this change as is a number of other retail environments. I was forwarded a very interesting article from a friend today that i think everyone in the automotive retail business should read. BMW who is one of the largest high end car companies in the world is taking the…

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If you are a member of Dealer Elite and are one of the lucky dealers in the USA to be chosen for a Fiat Studio (franchise), I would like to encourage you to take advantage of some free SEO tools and advice.



Most new Fiat dealers have not started their digital marketing strategies so members of dE will get a head start. The early bird will get the worm -… Continue