If you are thinking of buying a new Volkswagen, you are certainly not alone. There are many new VW models that people have been considering, such as the VW Golf hatchback, the VW Passat sedan and the all-new VW Atlas SUV. However, before deciding to take out a loan, it is a good idea to…

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

The first thing most people do when meeting someone new is to introduce themselves. This first meeting can quite easily dictate the future outcome of the relationship. If you come off as insincere or indifferent, the other party will probably not engage you again. However, greet someone with genuine interest and sincerity and you just…

With a plethora of selection when it comes down to buying or selling your vehicle, there are a few different factors that come into play. You will want to know that your best interests are in mind, that you will be treated with friendly and helpful customer service, and that you will get the best bang for your buck. As a customer, it is hard to tell whether a sales person actually cares about your well being, or if they are simply using you for your purchase. If you live near the Ontario…

What are you doing to showcase your dealership Unique Selling Proposition?

Many dealerships in the country have something they hang their hat on.  Something they feel separates them from the competition. These are known as unique selling propositions or USP's.   

Your dealership may offer:

·        Complimentary car…

What single piece of evidence can you present to a potential customer that will separate you from the competition? Before you answer that question I want you to think about the “purpose and not the result.”

Technology can be a great neutralizer in the effort to differentiate one sales person from another. Statistics according to a recent article in Automotive News…

Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.

When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…

Site Retargeting with Facebook from Potratz on Vimeo.

Do You Want More Leads From Your Website? from Potratz on Vimeo.

Why AutoCon 2012?

Diagnostic Labs

On the first day of AutoCon 2012, attendees will have two hours to visit the Lab Room to discuss their current marketing, operational, or technology challenges at their dealership. The lab room will be divided into topics…

Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic

 …

Yesterday I received a comment and a question from Terrell to a post I recently made that was titled Redefining the Sales and Training Models. The gentleman wanted to know what advice or tips that we, as experienced professionals could offer to a future leader in our business. I have been asking a similar question of anyone that I meet who exhibit the qualities that I would like to emulate, and my question goes something like this: “Knowing what you now know, if you had an opportunity to…