As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.
Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.
By…
ContinueAdded by Richard Keeney on March 16, 2017 at 1:30pm — No Comments
President Trump, autonomous vehicles, and digital retailing will be in the driver’s seat for automotive disruption in 2017. The old guards of the industry continue to be challenged by new start-ups with totally bleeding edge business models. Merger and Acquisition activity in the auto space has been white hot according to Frazer McCombs Auto Ventures Summit.…
ContinueAdded by Zach Klempf on March 1, 2017 at 7:00am — No Comments
January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference & Expo.
"Yesterday's closing techniques will no longer work with the tech savvy buyers,…
ContinueAdded by Richard Keeney on January 2, 2017 at 10:30am — No Comments
Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers…
ContinueAdded by Richard Keeney on November 30, 2016 at 12:00pm — No Comments
Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.
In …
ContinueAdded by Richard Keeney on October 26, 2016 at 2:30pm — No Comments
As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals.
You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s…
ContinueAdded by Richard Keeney on September 27, 2016 at 10:30am — No Comments
Is your sales team committed to giving it their all 100% of the time? Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals.
Our dealership motto:
100% of the customers will receive
100% of what we have to…
ContinueAdded by Richard Keeney on September 8, 2016 at 3:30pm — No Comments
Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases.
Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…
ContinueAdded by Richard Keeney on August 12, 2016 at 4:00pm — No Comments
Added by Richard Keeney on June 9, 2016 at 5:00pm — No Comments
This article was written by Steven Banks and was originally published on the NCM Institute Up to Speed blog.
Have you ever prepared extensively for a certain event only to be caught off guard by an unanticipated circumstance? Maybe you prepared for a recital, fully expecting a Tchaikovsky piece to come out of your fingers but mid-recital a contact lens…
ContinueAdded by Garry House on September 4, 2014 at 10:30am — No Comments
It's always a pleasure to write a post about Success and we have some Great News! Rountree GM/Nissan in Florida hit the 200K Club! Congratulations to the entire Team!
In this picture from l-r Tom Dallett Fixed Operations Specialist, Dan Shelly General Manager, Donnie Rosbury Service Manager and Gary Halter Parts Manager.…
Added by Leonard Buchholz on May 29, 2014 at 4:44pm — No Comments
http://www.internetsales20group.com 856-546-2440
General Manager Of Greg Lair Buick GMC, Danny Benites Will Be Speaking at the Internet Sales 20 Group In Atlantic City,…
Added by Sean V. Bradley on March 20, 2014 at 7:15pm — No Comments
General Motors has named Mary Barra CEO recently. This is big news for anyone involved with the GM brand and the automotive industry for that matter. We want to know the DealerELITE community thoughts on this news!
What are your thoughts regarding GM's new CEO, Mary Barra?
With Mary Barra at the helm, what do you…
ContinueAdded by DealerELITE on December 11, 2013 at 7:00pm — 4 Comments
Need a good reason to get away from the dealership? How about visiting one of 5 great American cities? Or the chance for the automotive industry’s top minds analyze your digital strategy? What about a trip filled with inspiring keynote addresses and workshops to prepare you to dominate the digital landscape? Of course, we’re speaking about the GM eSummit, and the conference tour kicks off in just a few months.
ContinueAdded by Stephen Jackson on August 1, 2012 at 10:17am — No Comments
http://www.dealerelite.net/profiles/blogs/it-s-the-internet-manager-s-fault
http://dealeretraining.com/
Stan Sher of Dealer eTraining discusses the challenges that…
Added by Stan Sher on July 20, 2012 at 11:11pm — 4 Comments
Good morning Dealer Elite Members,
As i visit retailers of all stripes I find an interesting problem happens again and again. Simply put it prevents the sales, service and part department from creating happy customers and generating more sales service and parts sales as well.
Here are the details:
One: No customer really cares about why a request is not possible.…
ContinueAdded by Ian Nethercott on July 17, 2012 at 9:00am — No Comments
Good morning Dealer Elite Members, True Car is back for a second round.....
As I mentioned in my post last week there are big changes coming in the automotive space. True Car has learned from their past mistakes and hopefully has a little more respect for dealerships this time. Their president a former Nissan executive visited the Auto News office last week and was featured on their site this morning.
Here is the link:…
ContinueAdded by Ian Nethercott on June 25, 2012 at 9:30am — 1 Comment
Hello Dealer Elite Members......
It looks like Auto Trader needs money much like Facebook did a while ago, and you know how that has gone so far!
As I travel around the country ans work with dealers on maximizing leads, traffic and driving more sales I have noticed more and more that dealerships are looking for "FREE" or low cost ways to promote their vehicles. Sites like Craigs's List and kijiji (Ebay), are currently changing the online marketing…
ContinueAdded by Ian Nethercott on June 21, 2012 at 12:30pm — No Comments
Good Morning Dealer Elite Members and Car Guys and Gals everywhere.....
As an industry we have had our ups and downs, our challenges and our opportunities. As I travel around North America I see the whole range of Owners, Managers, salespeople and customers. I also see examples in our industry and in other industry of how we can move the industry forward and change the process for the better. We have spend the last 30 to 40 years conditioning customers that we can sell in…
ContinueAdded by Ian Nethercott on June 15, 2012 at 1:00am — 3 Comments
There is no longer any doubt about the need for a digital presence. If you want to improve your market share here are a few things a dealer can do today.
Require each department head to write a blog once a month. (This should include the GM or Dealer.)
Require each employee that interacts with the public to maintain a page on some social media platform.
Make sure the Dealership maintains a Facebook page and a twitter page. (updates are important.)
Each…
ContinueAdded by Craig Darling on January 14, 2011 at 11:33am — No Comments
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