Owning a website has become a common thing for most people due to technological innovation. This has greatly influenced business owners to run their activities through online platforms. This way, it will be easy to gain more traffic that is international. Nonetheless, there are some aspects you should consider for your website to perform well. This is through the services that you…
ContinueAdded by Demetrius Emmerich on February 19, 2021 at 7:21pm — No Comments
Introducing our first software release, a Chrome Extension called GMBspy. Earlier this year many of us read that Google My Business (GMB) categories could be read for any location by searching the HTML. This process works, but is super clumsy and slow. I needed a solution to more-quickly determining GMB categories. Why care about GMB categories? I believe they are one of the keys to learning why some businesses rank higher in local search than others. Should the OEM category be placed…
ContinueAdded by George Nenni on August 26, 2020 at 10:13am — No Comments
Hi everyone! As many of you already know, Google updated its core algorithm on May 4, 2020. Here's a quick analysis of how the update impacts automotive dealerships.
Google released a statement, “We are releasing a broad core alright update, as we do several times per year. It is called the May 2020 Core Update. It will typically take about…
ContinueAdded by Joe Friedrichsen on May 19, 2020 at 9:30am — No Comments
Do not use Google's new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19.
The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the…
Added by Joe Friedrichsen on March 25, 2020 at 12:38pm — No Comments
Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership.
Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business listing and managing your citations and directory, you can increase your chances of local shoppers finding you in local search…
ContinueAdded by Joe Friedrichsen on March 5, 2020 at 3:00pm — No Comments
REGISTER HERE: https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook
Google just launched its Dealer Guidebook 2.0!
It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.
In this…
ContinueAdded by Eliana Raggio on February 7, 2020 at 8:00am — No Comments
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…
ContinueAdded by Jim Flint on November 8, 2019 at 9:13am — No Comments
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.
Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…
ContinueAdded by Jim Flint on January 15, 2019 at 10:09am — No Comments
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 10:46am — No Comments
Attention Car dealers, your Information Age marketing strategies are obsolete, as we are now living in the
“The Experience Age!”
The Information Age
The Information age was spawned over two decades ago, by the emergence of the World Wide Web and Google’s efforts to organize all of the world’s information in one easily accessible portal.
The Consumers Have Taken Over The Asylum
Within a few years…
ContinueAdded by James De Luca on November 6, 2017 at 3:00pm — No Comments
Added by Mike Gorun on August 22, 2017 at 9:57am — No Comments
Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…
ContinueAdded by Steve White on August 4, 2017 at 9:48am — No Comments
Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an …
Added by Steve White on August 2, 2017 at 10:00am — No Comments
Added by Steve White on July 11, 2017 at 10:00am — No Comments
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website:…
Added by Paul Potratz on June 20, 2017 at 2:48pm — No Comments
Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.
Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…
ContinueAdded by Paul Potratz on June 13, 2017 at 5:37pm — No Comments
Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.
On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. …
ContinueAdded by Paul Potratz on June 9, 2017 at 4:18pm — No Comments
Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.
Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.…
ContinueAdded by Paul Potratz on June 6, 2017 at 3:35pm — No Comments
Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.
So, how does this affect you? Watch this episode of Hard Facts to find out!
We’d love to hear what you have to say. Comment…
ContinueAdded by Paul Potratz on June 2, 2017 at 3:53pm — No Comments
This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.
We’d love to hear what you have to say. Comment below…
ContinueAdded by Paul Potratz on May 30, 2017 at 4:39pm — No Comments
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