For those of you who…

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http://dealersynergy.com/Dealer-Video-Production 856-546-2440 

Here is another example of a "Value Package Proposition"  or "Why Buy From Us" video that the Dealer Synergy Video Production Team created for #AtlanticHonda…

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Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fatally injured. Honda had previously made two attempts to contact and inform the original…

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Auto dealers know how important their service business is to the bottom line. There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month. Automotive News recently reported that Honda has…

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Car commercials are unlikely to leave people indifferent. Although when they provoke a reaction, it’s not always the kind of reaction the brands had hoped for. Many car manufacturers mess up and some of them never learn from their mistakes. Honda, on the other hand, very rarely (if ever) make the top lists of worst car adverts. There’s just something endearing in how they’re building their brand awareness. Let’s have a closer look into how Honda achieves success.

Riding One Can be…

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Good morning Dealer Elite,



As I travel around North America I see a lot of dealerships have issues that prevent growth. The one that surprises me the most is how inaccurate the information they currently have about their business. If other retailers were in te same boat they would be out of business.



Here are a few of the problems I see all the time and how dealership owners and management can solve them.



One: Measure everything that happens at your dealership… Continue

Good morning Dealer Elite Members,

As i visit retailers of all stripes I find an interesting problem happens again and again. Simply put it prevents the sales, service and part department from creating happy customers and generating more sales service and parts sales as well.

Here are the details:

One: No customer really cares about why a request is not possible.…

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Good morning Dealer Elite Members, True Car is back for a second round.....

As I mentioned in my post last week there are big changes coming in the automotive space. True Car has learned from their past mistakes and hopefully has a little more respect for dealerships this time. Their president a former Nissan executive visited the Auto News office last week and was featured on their site this morning.

Here is the link:…

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Hello Dealer Elite Members......

It looks like Auto Trader needs money much like Facebook did a while ago, and you know how that has gone so far!

As I travel around the country ans work with dealers on maximizing leads, traffic and driving more sales I have noticed more and more that dealerships are looking for "FREE" or low cost ways to promote their vehicles. Sites like Craigs's List and kijiji (Ebay), are currently changing the online marketing…

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Thank You Dealer Elite Members

First of all I would like to thank Dealer Elite Members and others for taking the time to View my last Blog Post, I appreciate it. I was advised at had been viewed over 700 times so far, my sincere thanks to everyone.......

Now we all know the automotive industry needs to move into the 22st century as quickly as possible. Some of you may ask why, when some of the tactics still work.

Well let me give you some examples from…

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Good Morning Dealer Elite Members and Car Guys and Gals everywhere.....

As an industry we have had our ups and downs, our challenges and our opportunities. As I travel around North America I see the whole range of Owners, Managers, salespeople and customers. I also see examples in our industry and in other industry of how we can move the industry forward and change the process for the better. We have spend the last 30 to 40 years conditioning customers that we can sell in…

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Good afternoon Dealer Elite Members

 

Change is one of the only constants in the universe. The automotive world as you all know is overdue for this change as is a number of other retail environments. I was forwarded a very interesting article from a friend today that i think everyone in the automotive retail business should read. BMW who is one of the largest high end car companies in the world is taking the…

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Good morning automotive world,

There is a little company called Honda who has sold automotive products for years on it's reputation alone. In 2011 the Earthquake, stronger products from US car companies and a boring product line was changing the playing field. Not to mention heat from Hyundai and it's sister company Kia.

Ford Motor Company had also also proved that it could appeal to the traditional Import buyer as well and even Subaru was becoming more hip.…

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Thought this was an intersting article about TrueCar from the LA Times yesterday.

[LINK]

Honda in fight with TrueCar.com over prices displayed online

Honda has told its dealers that it won't give them advertising allowances if they offer vehicles below invoice on TrueCar.com.

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Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction

Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction and loyalty. Dealers in New York City and Los Angeles are hosting the premiere for the award-winning film, The Might Macs, a major motion picture that was executive produced by Sean Wolfington. Wolfington and David Boice are the owners of…

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John Miller | John Christopher Miller

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Create a big vision

To become a motivational leader, you start with motivating yourself. You motivate yourself with a big vision, and as you move progressively toward its realization, you motivate others to work with you to fulfill that vision. You have to have that carrot in front of the horse!



Set high standards

You exhibit absolute honesty and integrity with everyone in everything you do. You are the kind of person others admire and respect and want to be like. You set a… Continue