All Blog Posts Tagged 'ideas' (14)


Training Provider
What Automotive Retail Industry Topics Would You Love To Read About?

I am looking to get some ideas and thoughts from industry professionals about what topics you enjoy reading about.

It's no secret that many of our peers are often writing books about specific topics that are designed to help the industry. My goal is to write a book…

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Added by Stan Sher on April 18, 2023 at 1:33pm — No Comments


Training Provider
Create Great Used Car Marketing Videos with just an iPad

A lot of dealers have had success with our iCar Video New Car marketing program but all of my friends ask what they can do for their used cars. Until now, I haven't had a good answer that let them make good looking videos consistently, in a way that was fast and easy.
Today, I am going to share with you a fast and easy method for my dealer pals to create Used Car marketing videos in minutes with nothing more than an iPad mini ($249 at Walmart) and iMovie ($5 on…
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Added by Mathew Koenig on June 27, 2014 at 3:00pm — No Comments


Solution Provider
Finance Income vs Trade Cycle Acceleration--Is it either/or?

I was CC'd on this email today from the Dealer Principle of a major domestic…

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Added by Chip King on April 17, 2013 at 3:16pm — No Comments


Solution Provider
Always Keep Your Eyes Open for Social Media Opportunities

Opportunities

“I sit down at the computer and think of things to post on social media.”

This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time” set aside, and…

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Added by JD Rucker on December 28, 2012 at 8:00am — No Comments


Training Provider
Master Your Craft - August 2012 - AutoSuccess Magazine

http://www.seanvbradley.com

http://www.dealersynergy.com

Master Your Craft

 

Do you want to be successful in…

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Added by Sean V. Bradley on August 1, 2012 at 10:15am — No Comments


Solution Provider
First Google Goes Offline With Direct Mail, Now Facebook!

                                                               It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed…

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Added by Todd Vowell on April 25, 2012 at 11:00am — No Comments


Solution Provider
Stop Listenting to the Loudest Voices if you want to make Progress!

The car business is known for its loud and often over the top conversations.  In the dealership we pay attention to the loudest sales people, managers, etc.   The quiet employees in the background usually get ignored. 

How's that working for you?

I just came across a quote: …

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Added by Mark Dubis on March 12, 2012 at 1:30pm — No Comments


Training Provider
True Cars and the factory whats the difference

After hearing all the hoopla over true cars Ive seen nothing from a dealer, writer, or a contributor on why they dont warn about the factory as they are about TRUE CARS. First in my opinion would you give anyone or any company access to your DMS system allowing them to have access to your customer data???? Most dealers service departments are gold mines for sales and there best inventory of customers are there best service customers. Thats because in most cases 50-75% of there service…

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Added by doug wolford on January 17, 2012 at 6:45pm — No Comments


Solution Provider
Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.



First, dealers should determine what their campaign sets out to…

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Added by Paul Potratz on February 4, 2011 at 11:28am — No Comments


Solution Provider
Snowed In? It's the Perfect Automotive Marketing Opportunity!

This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…

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Added by Paul Potratz on February 1, 2011 at 2:15pm — 2 Comments


Solution Provider
QR Codes are Here to Stay-Is Your Dealership Using Them?

Utilize QR Codes to Drive Leads to Your Car Dealership



If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…

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Added by Paul Potratz on January 24, 2011 at 3:36pm — No Comments


Training Provider
No Shortage of Money!

1 trillion dollars was lost in the stock market yesterday and it didn't change your life one little bit! This goes to show you just how much money there exist on this planet. 1 trillion dollars was destroyed due to fear, economic reports, bad news, and maybe, some guy on Wall Street with a fat thumb making an incorrect entry.



The point is money is not scarce! There are no shortages of it and it is not something to be concerned or worried about. A trillion dollar destruction of… Continue

Added by Grant Cardone on May 9, 2010 at 3:01pm — No Comments

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