I am looking to get some ideas and thoughts from industry professionals about what topics you enjoy reading about.
It's no secret that many of our peers are often writing books about specific topics that are designed to help the industry. My goal is to write a book…
ContinueAdded by Stan Sher on April 18, 2023 at 1:33pm — No Comments
Added by Mathew Koenig on June 27, 2014 at 3:00pm — No Comments
I was CC'd on this email today from the Dealer Principle of a major domestic…
ContinueAdded by Chip King on April 17, 2013 at 3:16pm — No Comments
“I sit down at the computer and think of things to post on social media.”
This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time” set aside, and…
ContinueAdded by JD Rucker on December 28, 2012 at 8:00am — No Comments
http://www.seanvbradley.com
http://www.dealersynergy.com
Master Your Craft
Do you want to be successful in…
ContinueAdded by Sean V. Bradley on August 1, 2012 at 10:15am — No Comments
It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed…
Added by Todd Vowell on April 25, 2012 at 11:00am — No Comments
Added by Sean V. Bradley on March 23, 2012 at 3:12pm — No Comments
The car business is known for its loud and often over the top conversations. In the dealership we pay attention to the loudest sales people, managers, etc. The quiet employees in the background usually get ignored.
How's that working for you?
I just came across a quote: …
ContinueAdded by Mark Dubis on March 12, 2012 at 1:30pm — No Comments
Added by Pete Grimm on January 19, 2012 at 2:10pm — 2 Comments
After hearing all the hoopla over true cars Ive seen nothing from a dealer, writer, or a contributor on why they dont warn about the factory as they are about TRUE CARS. First in my opinion would you give anyone or any company access to your DMS system allowing them to have access to your customer data???? Most dealers service departments are gold mines for sales and there best inventory of customers are there best service customers. Thats because in most cases 50-75% of there service…
ContinueAdded by doug wolford on January 17, 2012 at 6:45pm — No Comments
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.
First, dealers should determine what their campaign sets out to…
ContinueAdded by Paul Potratz on February 4, 2011 at 11:28am — No Comments
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…
Added by Paul Potratz on February 1, 2011 at 2:15pm — 2 Comments
If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…
ContinueAdded by Paul Potratz on January 24, 2011 at 3:36pm — No Comments
Added by Grant Cardone on May 9, 2010 at 3:01pm — No Comments
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