What’s the real cost of training? What’s the real expense?

 

If you’re like most answering this question, the answer that rolled off your tongue instantaneously was “nothing” then you supported that answer with a statement along the lines of “we pay managers a salary, and they handle it.”

Stop for a second and think about the above statement; while it’s true, they receive a salary, how many managers, when asked to write out their job description, include “training” on…

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Staying connected with your dealership’s customers is strongly desirable. If you can communicate everything, things get done – fast. Especially today when time is money and customers are often impatient to get everything completed as soon as possible and as expected – or else they will switch to your closest competitor.

Data…

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Every business has only one objective: reaching customers and obtaining their attention. This can be easily achieved if you satisfy the needs of your customers. Give them what they want, and they will turn from potential into your customers. If you are still hesitant about boosting customer experience at your dealership in…

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In the age of digital technologies, it is clear that customers demand more. What the customer wants must become a prerogative. Every store, every interactive kiosk, every car dealership. We all need to understand the power that digital signage has when it comes to improving the user experience.

Digital Signage Today recently published five…

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Mobile texting is a powerful technology. Integrating a texting solution within your automotive business may be the smartest decision you make this year for many a reason.

In 2017, texting celebrates its 25th birthday and is a proud leader…

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You have all heard the old saying, "Practice Makes Perfect". It has been around for years. The problem is that it is totally wrong. If you keep practicing doing something the wrong way, like my golf swing for example, the result will be far from perfect. Repeatedly doing something the wrong way makes it permanent, not perfect.

Scientific studies prove that training…

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The Business Case

In 1989 the Internet came online and disrupted the car buying and selling process by tipping the scales heavily in the consumer’s favor. The easy access to pricing and product information made shoppers better researchers and negotiators, and to an unprepared industry this shift was unsettling. Since then, manufacturers and their dealers have…

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Change is never easy, especially when you’re dealing with individuals who are entrenched in their beliefs. It sometimes feels like trying to make a U-turn in the middle of a narrow street without the maneuver of a three-point turn; stopping, backing up and then going in another direction, yet that is exactly what is needed in most cases. The consensus is that no one has had…

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How many nicknames can you think of for your television set? There’s the ‘boob tube’ and the ‘idiot box’.  It has been labeled the electronic babysitter. I’ve even seen it described as the ‘electronic plague’ and the ‘downfall of civilization’.

Now, I don’t want to just pick on television. I’m simply using it as an example of one of the many ways we waste valuable…

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As a salesperson, there are a thousand different theories on how to talk with your customers to help them find the right vehicle. Entire books have been written on the subject, but the overwhelming majority say that the most important task is to know your customer. And the best advice I’ve heard on this task–learning about people I’ve met for the first time–comes from the classic sci-fi series Babylon 5. Confused yet?…

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Who is Jason Becker you might ask?  Before I tell you I want to let you know that the reason for this post is because I am tired of hearing people tell me that they cannot do something or that things are impossible.  I hear it from sales professionals at dealerships.  I hear it from people that I meet in social environments that tell me they are looking for a job after I mention the possibility of car sales.  I even hear it from people in my family who sometimes make excuses instead of…

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A study of Harvard MBA candidates found that 3% had clear written goals and plans for accomplishing them, 13% had goals but had not put them down in writing and 84% had no goals when they were first entering the program. Ten year later the same students were re-interviewed. The 13% that had goals were making twice as much as the 84% with no goals but, even more astounding, the 3% who had committed their goals to writing were making 10x as much as the other 97% combined.

 

And…

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Growing up, my sister would call me a dummy. As much as I cringe to admit this, she was right. I am a dummy…..a crash test dummy!

In each incident, I was alone in the vehicle while sitting at a stop light, my standard transmission had been shifted into neutral, my foot was on the brake and I was perfectly still when….WHAM!!! Both vehicles were Japanese produced sports cars and sustained…

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In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by David Cummings and Adam Blitzer called Think Outside the…

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The “7 Habits” of a Strong Internet Sales Process

Why our Internet Sales Process matters more now than it ever has, and the seven key points we must execute to be successful.

By: Henry Staniecki

 

Advanced customer-attracting tactics like SEO and Social Media Marketing are a big focus in the retail automotive industry right now. A great many tools are being developed by every vendor imaginable to take advantage of the latest…

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The “7 Habits” of a Strong Internet Sales Process

Why our Internet Sales Process matters more now than it ever has, and the seven key points we must execute to be successful.

By: Henry Staniecki

 

Advanced customer-attracting tactics like SEO and Social Media Marketing are a big focus in the retail automotive industry right now. A great many tools are being developed by every vendor imaginable to take advantage of the latest…

Continue

Landmark Training Blog Sight

 

“Our industry needs more nurturers and fewer managers.” 

What does that statement mean to you?

The trend in our industry is to hire people based on tenure and experience rather than talent and skills.  How many sales people and…

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Process improvement initiatives and change projects have become major milestones in many organizations’ history. Due to the dynamics of the external environment, many organizations find themselves in a continuum of change. The scope reaches from smaller project changes in particular sub-business units up, to corporation-wide transformation processes.



Unfortunately, not every process change leads to the expected results. There are multiple reasons for potential failure. Typical… Continue