I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you don't heed my advice your dealership will probably crumble in the earthquake of financial ruin by mid-March, but I just can't say that. This is a subtle post. It's a reminder of things that you should know, but just…
ContinueAdded by JD Rucker on January 8, 2014 at 6:47am — No Comments
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with Instagram, Foursquare, Tumblr, and LinkedIn sitting comfortably in…
ContinueAdded by JD Rucker on December 18, 2013 at 7:30am — No Comments
When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast.
In this infographic we made for Mashable, we highlight the way that social…
Added by JD Rucker on February 17, 2013 at 3:30am — No Comments
For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.
Click to enlarge.…
ContinueAdded by JD Rucker on June 2, 2012 at 3:11am — No Comments
It's not necessary for most dealers to have a complete understanding of the art and science surrounding automotive SEO. What is important is realizing that whether you're doing it yourself, working together with a partner vendor, or having the vendor do all the work, your overall search (and social) strategy should be intimately tied in together to make sure you're getting the most out of…
ContinueAdded by JD Rucker on April 2, 2012 at 3:24am — No Comments
Let's face it. In the real world, big corporations have an advantage. They have more money for national television ads. They have armies of people marketing and advertising their products and services. They have name recognition and branding. None of this matters (as much) on the web.
The internet gives a venue for small businesses to have more equal footing with the larger…
ContinueAdded by JD Rucker on December 4, 2011 at 10:46pm — No Comments
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