Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads.  It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides.  At one dealership I asked for an investment of a mobile phone and the dealer did not want to do that.  I had to come up with…

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Stan Sher Improving Dealership Internet Sales Culture at GNYADA

After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.  As a dealership trainer and consultant I am sure having an amazing fall and winter season this year because I am working with dealerships on extended full time projects.  I am talking about wrapping up my sleeves, putting in the hours, creating magic, and not…

Welcome to Part 1 of what will be a major real live hands on case study.  Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home.  The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations.  The store is a family environment and has been in business for over 30 years under her control.

She was looking for someone to come in…

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Automotive Internet Lead Management Sales and CRM/ILM strategies to be taught by Stan Sher of Dealer eTraining on October 11, 2012 at Greater New York Automobile Dealers Association (GNYADA).

How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo.

How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo. Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number…